Company and Personal News
Disappointing second quarter results in European food retail
Date: 2010-09-22 08:00:00
In the second quarter less food was sold in retail in ten developed European countries (Hungary included), compared to April-June 2009. In terms of value, Nielsen Growthreporter registered negative performance...
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Non-alcoholic and single-flavour pralines strengthened their position
Date: 2010-09-22 08:00:00
In December 2009-May 2010 praline retail sales diminished by 19 percent in volume and by 13 percent in value, in comparison with the same period in 2009. The size of...
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Camping cheese was awarded the Superbrands prize
Date: 2010-09-22 08:00:00
The independent jury of 16 expert members awarded quality for the sixth time. They decided that the Camping brand, with its decades-long traditions, can bear the Superbrands 2010 marking for...
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International PRICER recognition for Szintézis Group
Date: 2010-09-22 08:00:00
On 2 September 2010 the PRICER conference was organised in Paris, with the participation of partners from all over the world. Strategic development director Dávid Szabó represented Szintézis Group –...
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Household chemical and cosmetics products seem to stabilise their position
Date: 2010-09-22 08:00:00
Turnover of the 60 household chemical and cosmetics products measured by Nielsen went above HUF 145 billion in the first six months. Toilet paper, soap, face and anti-wrinkle cream, insecticide...
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Food import is shrinking
Date: 2010-09-22 08:00:00
In January-May 2010 the volume of export augmented by 17 percent and import growth was at 15 percent. KSH’s quick report reveals that our export balance surplus was HUF 605...
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It is now that brand building among pralines bears fruit
Date: 2010-09-22 08:00:00
Economic recession hit praline sales rather late, in last October-November. Data by Nielsen indicate that average prices grew significantly and small packaging units strengthened their position, while private labels also...
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Sandwiches from Kométa salami for first-graders in Kaposvár
Date: 2010-09-22 08:00:00
In the first days of the 2010/2011 school year Kométa ’99 Zrt. handed out delicious salami sandwiches to 700 first-graders in 17 primary schools. The company’s managing director Giacomo Pedranzini...
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Zoltán Poór appointed head of PannonMill
Date: 2010-09-22 08:00:00
From 1 September 2010 Zoltán Poór is the president-CEO of Komárom-based Pannonmill Malomipari Zrt. Hungary’s leading mill industry enterprise is owned by Austrian company LLI Euromills and presently produces flour...
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Shoppers prefer general detergents and special-use cleaning products
Date: 2010-09-22 08:00:00
From the results of Gfk Hungária’s Eating Habits study we learn that the average Hungarian flat owner cleans the flat 2.3 times per week. 27 percent of them do it...
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Cream that makes you drunk
Date: 2010-09-22 08:00:00
Cream is a novelty by a Cleveland company called Kingfish Spirits: flavoured cream with 15-percent alcohol content. Cream comes in vanilla, cherry, caramel, raspberry and chocolate flavours, and it can...
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Demand turning to fondant candy in small packaging unit
Date: 2010-09-22 08:00:00
Fondant candy sales declined: in the period between last November and January 2010 nearly 3,000 tons were sold, 14 percent less than in the same period a year earlier. Nielsen...
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Nestlé radically reduced its offices’ energy usage
Date: 2010-09-22 08:00:00
Nestlé Hungária Kft. uses 1,000 litres less water per day in its Budapest headquarters. 300 employees work in the 3,700 m² complex and the company reduced the building’s energy usage...
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’Let us make our school a winner’ organised this year too
Date: 2010-09-22 08:00:00
Univer Product Zrt. will launch the above mentioned programme once again from September. This year five main prizes are waiting for winners in the programme, which lasts from 1 September...
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Variations on gentle washing
Date: 2010-09-22 08:00:00
Contradictory trends have been experienced in the biggest chemical category – that of washing products. On 5 August Nielsen published a communication about detergent sales declining by 9 percent in...
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Cucumber juice
Date: 2010-09-22 08:00:00
Mr. Q Cumber is an all natural crisp and refreshing drink that tastes like you just bit into an ice cold cucumber. With a bit of ice it eases even...
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In a better market position than the average
Date: 2010-09-22 08:00:00
Chilled candy bars belong to the group of food products with the biggest turnover: its annual HUF 24 billion market it is the 12th biggest among the 90 measured by...
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Gallicoop’s five liver patés got top marking from consumers
Date: 2010-09-22 08:00:00
Gallicoop’s liver patés performed the best at the 10th Meat Hygiene and Meat Examination World Congress. The company entered the competition with five turkey liver patés: Grandmother’s, Natura, Premium, Crackling...
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Beer fountain on the main square of Bőcs
Date: 2010-09-22 08:00:00
On 12 August a fountain was inaugurated on the mains square of Bőcs (the birthplace of Borsodi beer) from which beer can also be drawn. The idea came from the...
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Autumn cleaning (and economising)
Date: 2010-09-22 08:00:00
On the cleaning product and utensil market it is visible that households started economising because of the crisis. Category operations assistant manager Renáta Rabóczki shared Unilever’s experiences with us: –...
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iPhone-soap
Date: 2010-09-22 08:00:00
Gadget lovers will adore this soap innovation: by using this they do not have to make do without their favourite iPhone. The popular smartphone is now available in soap form...
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Brand building at full speed among chilled candy bars
Date: 2010-09-22 08:00:00
Pöttyös is the best known túró rudi brand, what is more, a survey by Braun & Partners and GfK Hungária in the spring of 2010 revealed that it was also...
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Beer is on top of promotional products’ ranking
Date: 2010-09-22 08:00:00
Nielsen analyses promotional sales in fifteen food categories in hyper- and supermarkets. Altogether 44 percent of category sales (in value) were realised in promotion in the first half of 2010...
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A ‘thank you’ to customers
Date: 2010-09-22 08:00:00
On 25 August the Tesco Clubcard loyalty programme commenced: after buying something in a Tesco store shoppers receive a point on their personal accounts after every HUF 200 spent. When...
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All brands fight dandruff
Date: 2010-09-22 08:00:00
The hair care market improved in value, but there was a decrease in volume. Anti-dandruff products still have the biggest market share, followed by dry hair and dyed hair products....
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Hungarian consumers plan their shopping in advance
Date: 2010-09-22 08:00:00
Hungarian shoppers are some of the most conscious in Eastern Europe: 82 percent of our compatriots say they plan their shopping in advance. More than half of Hungarian shoppers (55...
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We like to buy chilled candy bars for our children
Date: 2010-09-22 08:00:00
According to GfK Hungária’s ConsumerScan, the consumption of chilled candy bars is closely connected to the presence of children in the family. While families with children are responsible for buying...
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Heineken Hungária’s new CEO
Date: 2010-09-22 08:00:00
From SeptembervOladele Ajayi is the new CEO of Heineken Hungária. The first African manager in the Heineken Group to lead a Central European member company came from Nigeria. He studied...
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‘Let us do something for children together’ programme was a success in 2010
Date: 2010-09-22 08:00:00
The ‘Let us do something for children together’ programme ended and HUF 18,482,473 was collected. Danone Kft. has been helping the rehabilitation and healthy eating of children with cancer for...
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Facing innovations
Date: 2010-09-22 08:00:00
The facial care category managed to grow, but the market share of cheaper and private label products increased in this category too. Branded product manufacturers stepped up their efforts by...
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