Retailers have to make their customers emotionally attached

By: trademagazin Date: 2011. 09. 19. 01:56

Motista (USA) conducted a study with 4,200 participants and found that retailers have to leave the traditional themes and methods behind and move on to making customers emotionally attached. 18 percent of those asked said they were loyal buyers of a retail chain on an emotional basis. They stick with their favourite stores four times more than the average shopper and are more willing to buy and to recommend them to others.

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