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Payable household goods in Hungary

According to Eurostat and OECD common research the electric equipments and household goods are several % less in Hungary than the European average.   Within the framework of the European...

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Tesco, Asda Cut More Prices

Tesco PLC and Asda Group Ltd., the U.K.'s two biggest supermarket chains announced another round of major price cuts amid intense competition.   Tesco will cut prices on 3,000 products...

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Hungarian Beer Market grow in value by 6% and in volume by 1%

Between June 2007 and Mai 2008 4 million hectoliter beer were sold in Hungary, it was a summe in value HUF 110 billion.  According to Nielsen Research retail index 1...

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Expectations improved significantly

In June the seasonally adjusted Business Confidence Index of GKI remained essentially unchanged, but the expectations of consumers improved significantly and reached highs that haven’t been seen for two years....

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Hungarians consumpt less biscuit

Last year 27 tons of biscuit were sold in Hungary, it is deep by the European Average. Only Greeks, Czechs and Slovakians eat less biscuits as we.   Hungarians eat...

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IBM fights queues

IBM has launched a self service cash register system under the name “Anyplace Checkout”. Customers use hand scanners to read bar codes when products are placed in the shopping cart...

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National shop windows

Most countries spend a lot of money on marketing support for their food products in foreign markets. Methods are diverse. In some countries, a government organisation is in charge of...

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Positive balance for foreign trade

Exports totalled HUF 6,394 in January-April 2008, while imports amounted to HUF 6,309. The volume of export was up by 19 per cent compared to April 2007, while imports grew...

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Oily seed plant in Foktõ

The plant to be built by the Glencore group will be the largest facility of its kind in Hungary with an annual capacity of 600,000 tonnes. Construction is expected to...

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Region marketing

Not only countries, but regions may also use collective marketing. The Spanish region specialising in agriculture and the food industry, Castillia-Leon is a good example. Many synergies exist between government-level...

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Higher price for livestock as well

The prices of agricultural products were up by 38.1 per cent in March 2008, compared to March 2007. The prices of plant products were up by 52 per cent, while...

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Vonalkód Rendszerház at this year’s Industria

Vonalkód Rendszerház Kft, a leading player in the Hungarian automatic identification technology market presented its latest innovations at this year’s Industria exhibition. In 2008, they became the official distributors of...

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Aperitif a la française celebrating its fifth birthday

The event called „Apéritif a la française” started its world tour on 5. June. It is held at the same time in 24 countries and serves to present the full...

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Private labels playing growing role

According to data from the ConsumerScan survey of GfK Hungária Piackutató Intézet, the market share of private labels continued to grow in the FMCG market in 2007. In the first...

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Széchenyi Card 2 launched

The two year Széchenyi Card 2 was launched by KA-VOSZ ZRt in co-operation with its partner banks, Hitelgarancia ZRt, and the Ministry of Economy and Development on 2. June. This...

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An efficient foreign legion

Many people believe that the only purpose of import is to flood our stores with cheap products. However, appropriate quality products are often simply not available in the domestic market....

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Traditional stores till strong in Poland

Though the number of hyper markets is growing in Poland, their market share is shrinking. At the same time, supermarkets and discount stores have increased their market share. Traditional stores...

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Bottled responsibility

Corporate social responsibility serves as the basis for not only long term planning and corporate strategy but it is also a criteria for the evaluation of management performance in Coca-Cola...

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Adapting to local conditions

According to an analysis prepared by the Budapest Chamber of Commerce and industry (BKIK) last year, the general marketing of multinational companies is prevalent in Hungary. Advertisements lack local features...

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Where is the Hungarian retail sector heading?

A study has been prepared about the future prospects of the Hungarian retail sector by the consultants of PricewaterhouseCoopers and the students of Corvinus University. It is foreseen as a...

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Agricultural Marketing Centre programs for August

The Agricultural Marketing Centre is offering exhibitors an opportunity to appear on its collective stand at the following events in August: Szentlőrinci Gazdanapok: This event is to be held for...

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Naturalisation of brands: say and spell

Empty Coca-Cola bottles with the letters in Cyrillic have become collectors’ items, as only bottles with Latin letters are available today. Collectors should now go to China or Korea. Foreign...

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Deutschland, Deutschland über alles!

It is no wonder that German retailers are preparing enthusiastically for the European Cup, as the success of the World Cup held two years ago surpassed all expectations. Rewe for...

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AMC waiting for applications for Excellent Hungarian Food trademark

AMC is waiting for applications for the Excellent Hungarian Food trademark. The required documentation can be obtained from AMC, or downloaded from the www.amc.hu web site. AMC offers companies qualifying...

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Shanghai

Regarding business, Shanghai enjoys far more significance the Beijing. The city was opened to foreign merchants in 1842 following the first opium war. Population reached 1 million by 1900. After...

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Are we good, or are we well?

There is a lot of resemblance between business and competitive sport. Results can be measured objectively in both. You can tell right away who is successful and who isn’t. Another...

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Food sector waiting for reforms

Well-known experts of the food business, including József Gráf. Minister of Agriculture and Rural development and Péter Futó, chairman of Futureal Holding and of the National Association of Industrialists and...

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Price of swine also rising

Trends in the world markets of meat and poultry are monitored regularly by the Agricultural Business Research Institute (AKI). Data from the Market Price Information System (PÁIR) of KSH and...

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Night of placements

An interesting night event was held by the Hungarian section of POPAI in Interspar Eurocenter, on 2. June. The event served as a training exercise for experts of POS promotional...

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Absurdistan

The condition of the economy and the urgent need for a tax reform has been on the public agenda for years. The atmosphere at the second Business Dinner was quite...

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