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Buying beer a shameful thing?
Date: 2009-04-05 08:00:00
According to eye camera research conducted by GfK Hungária, shopping decisions regarding beer take only 1-2 minutes and often cause shoppers to feel ashamed. The question of whether buying beer...
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Let’s check out!
Date: 2009-04-05 08:00:00
The cash register zone is undoubtedly one of the two hottest locations in stores which deserves special attention. No other area inside stores has seen such dynamic change and development...
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Modern stores accounting for largest part of beer sales
Date: 2009-04-05 08:00:00
According to the Nielsen Retail Index, the assortment of beer has widened substantially since 2004, with hyper markets producing the biggest expansion. Primarily, this expansion is due to the appearance...
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Displays for Hungarians
Date: 2009-04-05 08:00:00
“The sky is the limit” was the title of the meeting held by STI Display Hungary Kft for its partners in March. Róbert Varga, managing director spoke about the company...
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Continuous innovation and finding new markets: a way out of the crisis
Date: 2009-04-05 08:00:00
We have asked the president-CEO of PICK SZEGED Zrt., László Kovács about prospects for his company and the meat sector in general. The Hungarian meat industry suffered losses amounting to...
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Show me your beer and I’ll tell you who you are
Date: 2009-04-05 08:00:00
Leading beer brands are becoming increasingly cautious in the shrinking market. Instead of radical innovation, they focus on improving image and communication. The policy pursued by hyper markets of selling...
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Digital Signage – Slowly but surely
Date: 2009-04-05 08:00:00
Digital signage is a new area of marketing technology which is showing dynamic development in the global market. DS is gradually becoming a term used as frequently as ATL or...
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Recognition for excellence
Date: 2009-04-05 08:00:00
PICK received the Quality in Agricultural Business Award (MAMD) on 13. March. PICK SZEGED Zrt is now entitled to use the MAMD quality trademark as proof of its commitment to...
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Canned beer still most popular
Date: 2009-04-05 08:00:00
According to data from GfK Hungária ConsumerScan, sales of beer dropped in 2008. Colder than usual weather probably played a part in this. While average households had purchased 86 litres...
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Modern refrigerated spaces
Date: 2009-04-05 08:00:00
Professional design and the use of stainless steel or plastic materials which guarantee adherence to hygiene regulations are basic requirements for in-store refrigeration equipment. According to András Solymosi, sales director...
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Refrigerated dessert bars with diverse product advantages
Date: 2009-04-05 08:00:00
Milk bars, túró rudi and other dessert products made from cottage cheese belong in the refrigerated dessert category, according to the segmentation used by Nielsen. This category is characterised by...
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Attracted by light
Date: 2009-04-05 08:00:00
Well designed in store lighting has a substantial influence on sales. Selling after dark has always been a challenge for retailers. In store lighting was the leading topic of the...
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Love in times of recession
Date: 2009-04-05 08:00:00
Holding the “Trade Marketing My Love” conference around Valentine’s day has become a tradition. This time, we examined the triangle of consumers, retailers and brand manufacturers. The first presentation was...
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A new wave of logistic outsourcing coming…?
Date: 2009-04-05 08:00:00
The outsourcing of logistic activities speeded up in the mid 90’s. However, growth has slowed down in recent years. We asked Károly Diega, supply chain director of Sága Foods ZRt....
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Another one!
Date: 2009-04-05 08:00:00
A Gluttonous Thursday was organised for the fourth time by Magyar Turizmus Zrt. on 26. February. A total of 230 000 guests visited 1,300 restaurants on this day to eat...
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What crisis can be good for
Date: 2009-04-05 08:00:00
Crisis is a bad thing but also holds some possibilities. Probably the most important of such possibilities lie in human resources. This is when our commitment, team spirit and ability...
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Private labels expanding among milk desserts
Date: 2009-04-05 08:00:00
According to data from the GfK Hungária ConsumerScan, sales of milk desserts dropped last year, with the exception of puddings which increased their market share to 25 percent. Sales of...
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Destillata 2009
Date: 2009-04-05 08:00:00
This year’s Destillata in Vienna was again a meeting place for the best spirits and palinkas of the world, with 1,600 spirits from 13 countries. Out of the 188 distilleries...
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Revival of local markets
Date: 2009-04-05 08:00:00
Many people expect the revival of local markets to give small farmers in villages a chance to sell good quality produce at a favourable price, which would mean farmers and...
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Peach flavour taking the lead in terms of quantity
Date: 2009-04-05 08:00:00
According to the Nielsen Retail Index, sales of fruit juice stagnated at slightly over HUF 46 billion in 2008. Sales in terms of quantity were down by 5 percent in...
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5.4 percent rise in income in competitive sector
Date: 2009-04-05 08:00:00
Gross average income in enterprises with at least 5 employees and in the public sector were down by 5.2 percent in the first month of 2009, compared to January 2008,...
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A bit of optimism always useful
Date: 2009-04-05 08:00:00
In spite of the economic crisis, more money was spent on Coca-Cola in January than ever before, with Coca-Cola accounting for 36 per cent of total sales of carbonated soft...
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Higher quality PET for fruit juice
Date: 2009-04-05 08:00:00
Though consumption of fruit juices dropped last year, strong brands were not particularly badly hit, because consumers appreciate innovations even in cheaper segments. Owing to increasing price consciousness, the time...
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Recession in butchers’ shops
Date: 2009-04-05 08:00:00
Trends in the world market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Data from the market price information system (PÁIR) of KSH and AKI...
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Fastest growing foods
Date: 2009-04-05 08:00:00
Table. Products achieving the biggest growth in the February 2008-February 2009 period. (percentage)...
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Chains of small stores increasing their market share
Date: 2009-04-05 08:00:00
According to data from the GfK Hungária ConsumerScan, decline in the market of fruit juices continued in 2008. Growth was recorded only in the nectar segment. Sales in terms of...
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Expectations reaching lowest point ever
Date: 2009-04-05 08:00:00
The conjuncture index of GKI has been falling for the fifth consecutive month. According to a survey conducted by GKI Gazdaságkutató Zrt., the deterioration in business expectations speeded up in...
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Spring Coupon Days defying economic crisis
Date: 2009-04-05 08:00:00
The Árkád and Europark malls in Budapest and malls in Eger, Nyíregyháza and Kecskemét have joined forces with the napiakciok.hu web site to multiply their Easter turnover. The success of...
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Shiny teeth – preferably with promoted products
Date: 2009-04-05 08:00:00
Experts believe that mouth hygiene is still behind Western standards in Hungary, which means there is still room for development. Brand loyalty is low in the mouth care market, with...
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