Events

Reduction of interest rates is expected

According to a forecast made jointly by GKI Gazdaságkutató Zrt. with Erste Bank, the relatively favourable rate of growth of the first quarter of the year will be maintained for...

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Austrian exports soaring after some hard years

Austrian food producers do not complain about being in a small market. Instead, they successfully look for possibilities to export their goods. Josef Domschitz (45), the officer responsible for competitiveness...

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Panorama of drinks before the heat

A warmer climate is not the only reason behind the expansion seen in the sales of alcohol-free beverages. More comprehensive brand strategies, deeper knowledge of consumers and innovation also make...

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Food offensive broken

The total volume of retail trade was practically the same in February 2007, as a year earlier. Revenues generated by retail trade in the first two months of 2007 totalled...

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The way to Hungarian shelves

Austrian have learned from the flood of imports to their market at the time of their accession to the EU and prepared for a similar flood of exports in 2004....

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Market of meat for the grill far from being saturated yet

The most seasonal meat product category, that of meat for grilling shows constant growth. Within this category, sausages are still the biggest segment, but marinade meat, Vienna sausages and other...

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Food above inflation

The average rise in consumer prices was 0,5 per cent in April 2007, while price rises totalled 8,8 per cent for the previous year. According to a report by KSH,...

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The stores of tomorrow

All participants at the conference were interested in the direction of change resulting from the increasing use of IT. Experts from Edcon, Casino and Edeka reported their experiences related to...

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Hyper markets strong in hair

Retail sales of shampoos exceeded HUF 10 billion in the March 2006 – February 2007 period. According to the Retail Index of Nielsen, sales expanded by 4 per cent compared...

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Lunch carrying less weight

According to a study titled “Eating habits” by GfK Hungária Piackutató Intézet , the significance of daily meals is changing. Dinner is becoming the main meal of the day for...

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Courage

Fight for success is getting tougher. Retailers and manufactures are carpet bombing consumers with promotions. As a result, austerity measures have not quite had the effect in the FMCG market...

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Manufacturers’ brands a hair ahead

Among cosmetics in general, manufacturers’ brands have been quite successful against private labels so far, but among shampoos, they seem to be staging a true counter-attack. The market share of...

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Feeling like travelling again

The number of nights spent at commercial places of accommodation by foreign and domestic guests in the first quarter of the year grew by 6 per cent compared to the...

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The price of quality

It has been a long time since we last had a shortage of food in Hungary. Today, between 45-50 thousand food products are available in Hungary. According to a survey...

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One out of two deodorants are still sprays

The size of the deodorant market has exceeded HUF 12 billion. Retail sales grew by 9 per cent in terms o value in the March 2006–February 2007 period. 40 per...

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How to measure success?

As Péter Biczó director of Price Waterhouse Coopers Kft. has pointed it out to us, different figures may be used to describe market success, according to different systems of accounting....

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Opportunities for growth

A certain part of consumers are willing to pay the price of higher quality services, as well as that of premium brand products emphasised Judit Szalóky Tóth, director of Nielsen...

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Fragrance is not all that matters to women

While sales of deodorants for women show steady growth from year to year, the same cannot be said about deodorants for men and this is not the only difference. Regarding...

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Croatian retailers resisting

As lake Balaton cannot be compared to the Adriatic sea, retail business in Croatia is also hard to compare with the Hungarian retail sector. Hardly any Hungarian products can be...

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Alimentaria: opening to the East

Alimentaria, the food exhibition in Spain, one of the biggest European markets is becoming truly international. The event to be held between 10-14. March 2008 will be attended by more...

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Weight Control and Update competing

We have taken a close look at the two best known lifestyle programs and the assortment of products sold under the two labels. According to a survey by GfK Hungária...

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Big trader or wholesaler?

The drastic reduction in the number of retail outlets we had expected a few years ago did not take place. Many retailers are gone, but many new ones have appeared....

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Credit cards are for getting over difficulties

According to a study prepared for MacterCard, Hungarian small to medium enterprises use business credit cards primarily as a source of short term bridge financing. According to clients, no fee...

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Bio in movement

Bio products are becoming more popular. Their number is growing not only in market places but stores as well. The proportion of bio products within total Hungarian food consumption is...

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Migration between channels

The question “Are we going to have a bad year?” was subject to lively debate at the meeting of Trade Marketing Klub. Krisztina Kovács Consumer Tracking manager of Gfk, spoke...

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Hungarian and French gastronomy

The Budapest office of the marketing and communication consultants Sopexa held a conference about gastronomic culture and its role in defining identity on 27. March. The conference was also the...

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Vegetables and fruits are the most popular bio foods

Vegetables and fruits are the most popular bio-foods, according to consumer research by Gfk. 42 per cent of the customers of bio-foods choose from the above two categories. Bio-bread is...

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Current figures about our FMCG market

Retail sales of food grew by 11 per cent in terms of value between April 2006 and March 2007. There was double digit growth in 22 categories, while there was...

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Success of Hungarian food and wines in Spain

A promotion with sampling called “European Weeks” was held in the stores of the retail chain El Corte Inglés, between 10-15 March. The products of 19 Hungarian companies were among...

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The aim: a logistic centre for bio-products

Over 1800 bio-farms exist in Hungary at the moment and 6,000 domestically produced bio-products are available. Imre Karácsony, managing director of Natur Life Kft. has worked out a 20 year...

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