We remain loyal to fruit juices

The fruit juice market keeps shrinking, with the exception of 100% fruit juice’s volume sales, the segment’s market share improved by 2 percentage points in the first eight months of 2009 – reveals GfK Hungária’s ConsumerScan. In the given period, 75 percent of Hungarian households bought some kind of fruit juice (only one third of households bought 100% fruit juice). In January-August 2009, consumption fell by 13 percent in terms of volume and by 8 percent in terms of value (the average price was up by 6 percent), compared to the same period in 2008. As for 100% fruit juices, volume sales did not change and the average price only increased by 3 percent. In this segment private labels expanded to reach a 49-percent market share. In packaging, boxes have a 90-percent share. 100% fruit juices sell best in hypermarkets and discount stores.