Events
Drugstores: increasing intimacy
Date: 2007-06-27 08:00:00
Retail sales of women’s hygiene products are increasingly concentrated in drugstores. According to data from Nielsen, their market share grew by 3 per cent last year, but hyper markets still...
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Improving environment, better atmosphere
Date: 2007-06-27 08:00:00
According to GKI Gazdaságkutató Zrt., the competitiveness index (VEX) showed marked improvement in most countries of the region, including Hungary in the last quarter of 2006. The business environment index...
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Anuga: innovation is the world
Date: 2007-06-27 08:00:00
Anuga will be the biggest trade exhibition for food this year. A separate catalogue and exhibition is planned for innovations. Applications from exhibitors should be submitted till 31 August, with...
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Dairy industry on the defensive
Date: 2007-06-27 08:00:00
The Dairy Products Council held a presentation about the position of the industry on 29 May. Domestic sales of dairy products made from Hungarian materials declined by 13 per cent...
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Intimate relationship with strong brands
Date: 2007-06-27 08:00:00
Personal hygiene has been subject to spectacular development in the past 20 years in Hungary. Softness, smoothness and good absorption capacity are the main priorities for consumers, while skin-friendliness is...
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Maze of paragraphs
Date: 2007-06-27 08:00:00
Many regulations pertaining to sales of OTC products and also to pharmaceuticals which require a prescription changed in the beginning of the year. While selling of OTC products in retail...
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City of vending machines to be built in September
Date: 2007-06-27 08:00:00
“Vision of Vending” – a vision of the future in the world of vending machines. This is the main concept of the Eu’Vend exhibition to be held in Cologne, in...
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AdWords for us too
Date: 2007-06-27 08:00:00
The business site AdWords is now accessible to Hungarian users as well, announced Google on 12 June. AdWords helps the activities of companies which do not have web sites of...
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Prices of sun lotions going down the chute
Date: 2007-06-27 08:00:00
Average prices of sun lotions are falling in modern store types, where most sales are concentrated. Longer and warmer summers generate increased demand, inviting private labels to enter the market....
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Coupons, points, VAT
Date: 2007-06-27 08:00:00
We asked Zsolt Tenczer, senior manager of PricewaterhouseCoopers, about the differences between the way VAT deductible after promotional vouchers is calculated n the EU and in Hungary. Vouchers and coupons...
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Diverse prospects for our key industries
Date: 2007-06-27 08:00:00
The secret behind the Brazilian food miracle was not the only topic at the AKI conference held in June. Medium-term prospects for European food markets were also discussed and we...
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Unbroken trust
Date: 2007-06-27 08:00:00
Reader’s Digest magazine has again prepared a survey about the brands regarded as most reliable by consumers. The survey covered 15 European countries and 24,000 interviews. Quality, price, image and...
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Meetings and conferences
Date: 2007-06-27 08:00:00
When a not very exciting conference is held next door and another similar one is held in the other end of the country, the choice is quite obvious. However, if...
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„We had been very successful for the first 20 years”
Date: 2007-06-27 08:00:00
We are in a small family store in the medieval city centre of Spoleto. This is a typical example of the traditional retail businesses which still hold a 30 per...
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Nielsen-evening about consumers and chains
Date: 2007-06-27 08:00:00
External influences participate in making competition harsher. According to Judit Tóth Szalókyné, director of Nielsen, analysis of consumer expectations is playing an increasingly important role in gaining an edge in...
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Fruits and vegetables in the focus
Date: 2007-06-27 08:00:00
Regarding development, the production of fruits and vegetables will be treated as one of the priorities in agriculture during the next seven years. EU funding will be available for modernising...
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Hungary in a world of conferences
Date: 2007-06-27 08:00:00
According to data from the Hungarian Conference Bureau, Hungary ranks 23rd among locations for conferences organised by international organisations, with 117 events. This translates into a market share of 1,31...
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Purchasing partnerships control 95 per cent of the Italian market
Date: 2007-06-27 08:00:00
According to Paul Griffin from the London-based market researchers IGD, the Italian food retail market was worth EUR 149,5 in 2005. The five biggest chains hold a combined market share...
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How to find talent?
Date: 2007-06-27 08:00:00
The club meeting and grill party held by Trade Marketing Klub on 7. June, was the garden of Szamos Marcipán Szépkilátás confectionery. There was plenty of good food, supplied by...
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Success in Luxembourg
Date: 2007-06-27 08:00:00
The meeting for Ministers of Agriculture, held in Luxembourg in the beginning of June ended with positive decisions for Hungarian producers. As Ádám Ficsor Ádám, under secretary of the Ministry...
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Selling no longer the priority at fairs
Date: 2007-06-27 08:00:00
Today, there is practically no difference between the meaning of the words “trade exhibition” and “trade fair. Though deals are rarely signed, these events have become very important marketing tools....
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Hyper new from Prague
Date: 2007-06-27 08:00:00
I am prejudiced towards Prague. It is not the price of beer, the beauty of the old city or their national food which makes me envy the people, who are...
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Esomar conference on knowledge of consumers
Date: 2007-06-27 08:00:00
Consumer research has become the focus of market research lately. As a result of increased interest shown in the subject, Esomar held a conference with the title „Knowledge about consumers...
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Target: half a kilo per day
Date: 2007-06-27 08:00:00
Structural reorganisation in the production of fruits and vegetables has been proceeding in the right direction for the past three years. Programs being prepared by the European Agricultural Development Fund...
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Secrets of successful exhibitors
Date: 2007-06-27 08:00:00
Many people believe that the most cost-effective marketing tools for small to medium enterprises are exhibitions. However, hard and creative work is also needed to attract attention. Spectacular stands are...
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Ecological impact
Date: 2007-06-27 08:00:00
Tesco has developed a method for measuring the “ecological impact” of products, meaning the total related CO emission, which is displayed on labels....
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Head of P&G an employee of consumers
Date: 2007-06-27 08:00:00
The title of this year’s ECR Europe conference was “Passion for growth”. During the conference, we learned a few things about Alan G. Lafley-t (60), president and CEO of Procter...
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TÉSZ: pros and contras
Date: 2007-06-27 08:00:00
The supply chain of fruits and vegetables in the EU is based on the sales co-operatives of producers (TÉSZ). At the moment, only 68 such organisations exist in Hungary and...
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Partnerluring
Date: 2007-06-27 08:00:00
It is not an easy task to organise a press conference or a partner meeting and it is even harder to make it somewhat different from others. First, the ideal...
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Product placement in the focus
Date: 2007-06-27 08:00:00
In May 2007, competent ministers of EU member countries accepted the amendment of the 1989 “Television Without Frontiers” directive, to allow product placement. The topics discussed at the Press Club...
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