Events
What crisis can be good for
Date: 2009-04-05 08:00:00
Crisis is a bad thing but also holds some possibilities. Probably the most important of such possibilities lie in human resources. This is when our commitment, team spirit and ability...
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Shiny teeth – preferably with promoted products
Date: 2009-04-05 08:00:00
Experts believe that mouth hygiene is still behind Western standards in Hungary, which means there is still room for development. Brand loyalty is low in the mouth care market, with...
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Detectable drop in retail sales
Date: 2009-04-05 08:00:00
Retail sales were down by 3.9 percent in December 2008, compared to December 2007. The year on year drop was 2.1 percent in the above period. Retail sales totalled HUF...
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Revival of local markets
Date: 2009-04-05 08:00:00
Many people expect the revival of local markets to give small farmers in villages a chance to sell good quality produce at a favourable price, which would mean farmers and...
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A shiny and healthy smile from children with Gabi
Date: 2009-04-05 08:00:00
The Gabi brand includes two toothpaste products, Tejfogkrém and Málnás tejfogkrém for children. Communication this year focuses on the 40 anniversary of the brand. Sales of toothpaste are highly concentrated,...
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Food export up in December
Date: 2009-04-05 08:00:00
Both export and import were up by 3 percent in 2008, compared to the preceding year. The balance of foreign trade showed a deficit of HUF 24 billion , which...
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A bit of optimism always useful
Date: 2009-04-05 08:00:00
In spite of the economic crisis, more money was spent on Coca-Cola in January than ever before, with Coca-Cola accounting for 36 per cent of total sales of carbonated soft...
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Dynamic growth in sales of 100 ml tubes
Date: 2009-04-05 08:00:00
Retail sales of toothpaste were up by 4 percent in 2008, exceeding HUF 10 billion. Regarding unit size, the 51-75 ml segment remained the largest, although the 100 ml size...
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Roller coaster ride for industrial production
Date: 2009-04-05 08:00:00
Industrial production was down by 22.9 percent in January 2009, compared to January 2008 and up by 2.5 percent compared to December 2008. Industrial export was down by 29.2 percent....
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Fastest growing foods
Date: 2009-04-05 08:00:00
Table. Products achieving the biggest growth in the February 2008-February 2009 period. (percentage)...
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Examples for measuring the effectiveness of promotions
Date: 2009-04-05 08:00:00
In times of recession, it is a good idea to support strong brands with budgets concentrated on the most effective promotional tools. Measuring the effectiveness of promotional activities has become...
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Let’s check out!
Date: 2009-04-05 08:00:00
The cash register zone is undoubtedly one of the two hottest locations in stores which deserves special attention. No other area inside stores has seen such dynamic change and development...
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Spring Coupon Days defying economic crisis
Date: 2009-04-05 08:00:00
The Árkád and Europark malls in Budapest and malls in Eger, Nyíregyháza and Kecskemét have joined forces with the napiakciok.hu web site to multiply their Easter turnover. The success of...
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New service by Nielsen to help in POP promotional activity
Date: 2009-04-05 08:00:00
How is my POP promotion program implemented? Have my displays been placed as agreed? What-in-store activity mix is most likely to facilitate the success of my campaign? Nielsen is planning...
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Award for TV2 BRANDcare – T-Home cooperation
Date: 2009-04-05 08:00:00
In the Local Deal of the Year category of the Festival of Media Awards, the brand introduction campaign of T-Home has reached the final. This innovative BRANDcare solution based on...
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Battlefield report
Date: 2009-04-05 08:00:00
I am not too worried about POS marketing which is good news for the profession and also for customers. Customers have been getting increasingly conscious for some years, but their...
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Düsseldorf EuroCIS: Money still being spent on Retail IT
Date: 2009-04-05 08:00:00
– The directors of retail enterprises continue to spend money on IT, as they know that modern IT is essential to all their operations – said dr. Bernd Hallier, director...
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Tesco, CBA and Coop leading, with Spar and Lidl catching up
Date: 2009-04-05 08:00:00
Tesco, CBA and Coop lead the top list of retail companies generating the highest revenues in 2008. Tesco generated revenues of HUF 602 billion, while revenues of Héliker, the last...
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Buying beer a shameful thing?
Date: 2009-04-05 08:00:00
According to eye camera research conducted by GfK Hungária, shopping decisions regarding beer take only 1-2 minutes and often cause shoppers to feel ashamed. The question of whether buying beer...
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Farmers’ day in Mezőtúr in May
Date: 2009-04-05 08:00:00
The main objective of the event to be held on 13. May is presenting Hungarian agricultural and food products. Various meetings, debates, conferences will accompany the event and there will...
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Modern stores accounting for largest part of beer sales
Date: 2009-04-05 08:00:00
According to the Nielsen Retail Index, the assortment of beer has widened substantially since 2004, with hyper markets producing the biggest expansion. Primarily, this expansion is due to the appearance...
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Digital Signage – Slowly but surely
Date: 2009-04-05 08:00:00
Digital signage is a new area of marketing technology which is showing dynamic development in the global market. DS is gradually becoming a term used as frequently as ATL or...
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Hungarian foods sampled in Germany
Date: 2009-04-05 08:00:00
Producers of bio products from all over the world met at the Biofach exhibition held in Nürnberg, between 19-22 February. The event was attended by 22 Hungarian companies with the...
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Show me your beer and I’ll tell you who you are
Date: 2009-04-05 08:00:00
Leading beer brands are becoming increasingly cautious in the shrinking market. Instead of radical innovation, they focus on improving image and communication. The policy pursued by hyper markets of selling...
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Modern refrigerated spaces
Date: 2009-04-05 08:00:00
Professional design and the use of stainless steel or plastic materials which guarantee adherence to hygiene regulations are basic requirements for in-store refrigeration equipment. According to András Solymosi, sales director...
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Brands in battle
Date: 2009-04-05 08:00:00
Guests at the meeting held by Trade Magazin Márkaklub in late February were looking for an answer to the question of what opportunities arise for brands as the result of...
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Canned beer still most popular
Date: 2009-04-05 08:00:00
According to data from GfK Hungária ConsumerScan, sales of beer dropped in 2008. Colder than usual weather probably played a part in this. While average households had purchased 86 litres...
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Attracted by light
Date: 2009-04-05 08:00:00
Well designed in store lighting has a substantial influence on sales. Selling after dark has always been a challenge for retailers. In store lighting was the leading topic of the...
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Displays for Hungarians
Date: 2009-04-05 08:00:00
“The sky is the limit” was the title of the meeting held by STI Display Hungary Kft for its partners in March. Róbert Varga, managing director spoke about the company...
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At least 25 thousand consumer-protection check-ups this month
Date: 2009-04-03 14:22:00
Provider sectors, especially those involved in tourism are about to face yet another surge of consumer protection-control between the interval of 1st and 30th April. The major emphasis of these...
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