Events

Everything you want to know about your consumer

Career & Style held its conference on 7. September, where current issues of the consumer market and possible future changes were discussed. In her opening presentation, the managing director of...

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Extreme wine labels spreading

Labels make a big difference when customers do not have a definite idea of what kind of wine they are looking for. Today, the trend is to make labels simple...

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Corn prices: + 45 per cent

According to a KSH report, the prices of agricultural produce were 10.4 per cent up in July 2007 compared to July 2006. Plant produce showed a price rise of 20.8...

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CIES MARKETING FORUM

7-8 November 2007, Brussels A unique speaker, Rob Reid, is coming from Los Angeles to Brussels to share his success story at the CIES Marketing Forum. He founded Listen.com, the...

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Internet banking not very popular among Hungarians

According to an international, online survey conducted by Nielsen, Hungarian Internet users rarely use the net for banking transactions and use ATM machines less frequently than the international average. Only...

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Food boosting inflation

According to a KSH report, consumer prices remained unchanged in August 2007, compared to July, but the rate of inflation was 8.3 per cent. Prices were on average 8.5 per...

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„A spark appears, and a miracle happens”

A few interesting quotes from my notebook: „A commercial revolution is taking place today in China” Alex Thompson from ITN, host of the conference „ The grey economy accounts for...

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How is the banking sector?

The number of banks per HUF one million is between 3-4 in Hungary, which is around the international average. The leading seven banks (OTP, K&H, MKB, Erste Bank, CIB, Raiffeisen,...

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Retail turnover of food continues to shrink

The shrinking of retail turnover continued in July. According to a KSH report, sales were 4.2 per cent down in July 2007 compared to July of 2006 and also showed...

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How far have we come?

We heard some success stories during our Business Days conference held in September. For example Pöttyös sales exceed that of Cola in some stores. However, price rises were in the...

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From killer of ideas to creative thinker

The amount of knowledge to be learned from the three days of the Esomar conference equalled a university semester. The international organisation of market researchers celebrated the 60th year of...

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Growing inventories, more financing in foreign exchange

As István Tari, regional director of Erste Bank has told us, in spite of signs of recession in the FMCG sector, retail chains are expanding in the hope of future...

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Hungarian origin becoming more important

According to a 2007 survey by GfK Hungária about eating habits, the primary consumer requirement regarding food is good quality. Cheapness is no longer an important consideration for many consumers...

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In house competition for baristas

The in house barista competition of Piazza d’Oro was held by Sara Lee Hungary Zrt. in Dumas Restaurant of the French Institute. Sara Lee Hungary Zrt. has been playing a...

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Record breaking CMS in Berlin

14 thousand people visited the largest trade exhibition of the cleaning industry held in Berlin in mid-September. 343 exhibitors from 25 countries attended the four day event. Prospects in Poland,...

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Shaking foundations

A number of dairy products suddenly disappeared from stores recently, though there was no real shortage. Hungarian producers of milk and dairy products have been put in an unusually favourable...

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Factoring: option not a refuge

According to Ferenc Csáki, chairman of the Hungarian Factoring Association and CEO of Magyar Factor zRt, the expansion of factoring is always a sign of economic growth. – What is...

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Consumers spending more wisely

According to Mrs. Szalóky Judir Tóth, director of Nielsen, the majority of consumers have maintained their level of consumption. In fact, sales have expanded in half of the 20 largest...

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Pálinka Promenade in Vigadó square

The II. Budapesti Pálinka Promenade was held between 28-30. September, in Vigadó square. Only authentic palinkas, made exclusively from fruit were allowed to be presented. Products of Zwack Kecskeméti Pálinka...

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Vending machines heading east

We have found at the Eu’Vend exhibition of the vending machine business held in Cologne, in September that Hungarians, Poles and Czechs had become important for the industry, which generates...

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Digital and universal electronics selling well

In the central and eastern European region, the sales of non-perishable consumer goods are becoming increasingly concentrated. According to a survey by the Gfk Group, online sales are growing as...

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Delayed changes

It was good news for players in the FMCH market that the recession resulting from the restrictive economic measures introduced last autumn had been delayed. However, it is bad news...

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From store to store in Shanghai (part 3.) – Tesco

Within the single hour I spent in a Tesco in Shanhai, I had seen 37 signs saying “cheaper” in both Chinese and English. There is always plenty of activity to...

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Prophecies and facts in Tapolca (part 1.)

Despite negative market trends, the atmosphere was pleasant at the Business Days conference organised by Trade magazin and Lánchíd Club in Tapolca, on 26-28. September with nearly 300 guests. During...

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Christmas on shelves

Precise planing is needed in order to achieve the major boost in sales that is expected in the Christmas season. Most companies begin planning their special packages and offers for...

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Risks can be reduced

According to a presentation by Éva Palócz, general director of KOPINT-TÁRKI Konjunktrúrakutató Zrt. held at the conference organised by Coface Hungary in Göd, on 11. October, a large part of...

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Brands and prices in a Shanghai supermarket

I have dotted down the prices of a few branded products also known in Hungary, for the sake of comparison. Products are arranged in the order we see them from...

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Growth to begin next year

In his presentation about the state of the Hungarian economy, Dr. Gábor Karsai Gábor, deputy general director of GKI, had words of encouragement for the audience, pointing out that the...

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All kinds of pleasant things in their bag

Renewed popularity of the red Santa Claus bags is not only due to the prevalent “retro” trend. Sales of branded, premium chocolates will be supported by spectacular POS tools. Several...

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JEREMIE: program for small SME-s

One quarter of Hungarian SME-s are capable of rapid growth, even if they are located in backward regions. Recognising the importance of SME-s and their difficulties in finding access to...

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