Events
Key factor for new products: proportion of people who try it
Date: 2009-03-05 08:00:00
According to Jonathan Banks, research director of Nielsen UK, there are three factors influencing the development of new products at present: consumer confidence, the expansion of private labels and the...
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Fat producing highest price rise
Date: 2009-03-05 08:00:00
In January 2009, consumer prices were up by 0,6 per cent on average compared to December and by 3.1 percent compared to January 2008. Food prices were up 2.2 percent,...
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Branded rabbits and eggs in leading role
Date: 2009-03-05 08:00:00
Quality is the trend among seasonal sweets. Manufacturers of branded milk chocolate figures won’t have much to worry about this Easter. Last year, real milk chocolate accounted for three out...
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Trendy foods
Date: 2009-03-05 08:00:00
Trends have a substantial influence on shopping decisions. Such trends also have the power to change consumer habits and the structure of demand for good. The effects of trends can...
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New orders for processing sector down by a quarter
Date: 2009-03-05 08:00:00
Industrial production was down by 12 percent in November 2008, compared to November 2007. Production in the first 11 months of 2008 was up by 0.4 percent compared to the...
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Typical consumers of seasonal sweets are young
Date: 2009-03-05 08:00:00
Sales of Easter chocolate figures continue to drop. Hyper markets remain the primary distribution channel, while the market share of small stores continues to shrink, according to data from GfK...
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Different trends for light milk and light soft drinks
Date: 2009-03-05 08:00:00
According to data from the GfK Hungária ConsumerScan, the popularity of both low and high fat content milks increased in the first nine months of 2008, but that of normal...
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Modest year for hotels
Date: 2009-03-05 08:00:00
Though the number of guests buying commercial accommodation services was up by 1-2 percent in 2008, they spent fewer nights there, compared to 2007. The revenues generated by accommodation services...
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Seasonal market of cooked ham stable at HUF 12 billion
Date: 2009-03-05 08:00:00
According to the Nielsen Retail Index, sales of processed meat were up by 4 percent in terms of value, while cooked ham produced stagnation in 2008. Sales of cooked ham...
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Calories in system of classification
Date: 2009-03-05 08:00:00
According to the findings of several surveys, Hungarian consumers are becoming increasingly health conscious, as illustrated by the growing popularity of nutritional labelling systems and programs. Initiatives aimed at orienting...
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Discounts challenging big hyper markets
Date: 2009-03-05 08:00:00
The discount channel has been expanding successfully in France as well, while the market share of bigger than 6,500 square meter hyper markets has been shrinking. Five out of the...
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Agricultural “triple” in Hungexpo exhibition centre
Date: 2009-03-05 08:00:00
The Agro+Mashexpo, Vineyard and Winery and Hungarian Garden exhibitions held between 28-31. January broke records both in terms of attendance by foreign exhibitors and size, with a total of 260...
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Less imported ham – can domestic industry benefit from this?
Date: 2009-03-05 08:00:00
„I have some good news and some bad” – one could say. The good news is that if the HUF will stay as weak as it is now, then domestic...
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Three-quarters of domestic production is exported
Date: 2009-03-05 08:00:00
While total food consumption is declining, the consumption of bio food is growing. Bio production is based on transparent and clear regulations, which guarantee that it is compliant with specific...
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Worse Coface ratings for China and Russia
Date: 2009-03-05 08:00:00
For the first time in its history, Coface is advising investors to be cautious all over the world. China and Russia have also been placed on the negative monitoring list....
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New fair in Cologne devoted to the cult of coffee
Date: 2009-03-05 08:00:00
The debut of a new fair is to be held in Cologne between 26-28. June. This will be the Coffeena – International Coffee Fair, with everything related to coffee. The...
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Market share of light products growing
Date: 2009-03-05 08:00:00
According to the Nielsen Retail Index, sales of carbonated soft drinks were down by 4 percent in terms of quantity last year, with total sales stagnating around HUF 56 billion....
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Healthy products in cheerful packaging
Date: 2009-03-05 08:00:00
POS advertisements of food intended for children is targeted at their parents. Packaging is colourful and cheerful, complete with precise information because parents generally read such labels. – Our basic...
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Tempora muntantur…
Date: 2009-03-05 08:00:00
„Times are changing and we are changing with them”. Now, that we are facing difficult times, it is worth taking a look at what changes we should make in order...
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Global European Food Event – Budapest, 29-31. March 2009
Date: 2009-03-05 08:00:00
ECRM would like to invite you to its Global European Food Event to be held in Budapest between 29-31. March. ECRM helps the largest retail chains like Tesco, Auchan, Ahold,...
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Zero producing a plus for the light segment
Date: 2009-03-05 08:00:00
Nielsen data only shows minor changes in sales of carbonated soft drinks from one year to another. It is hard to surprise consumers, but as the success achieved by Coca-Cola...
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The power of personal communication
Date: 2009-03-05 08:00:00
Owing to the confidential and personal nature of its products, HIPP focuses on direct marketing and targeted printed media. Flexico, a distributor of diapers follows a similar policy. Personal contact...
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Ideal co-operation between manufacturers and agencies III. – Outsourcing of sales reps
Date: 2009-03-05 08:00:00
How can we set up a system of outsourcing in the field of sales work which will bring real savings and real results? How can we get our contractors to...
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Registrations for Anuga arriving
Date: 2009-03-05 08:00:00
Domestic food manufacturers are displaying more than usual interest towards this year’s Anuga exhibition to be held between 10-14. October in Cologne. 43 Hungarian companies have registered so far. Support...
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Eight out of ten households buying carbonated soft drinks
Date: 2009-03-05 08:00:00
The market share of carbonated soft drinks remained stable in the market of cold beverages last year. According to data from GfK Hungária ConsumerScan, sales of light products were down...
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Discrete design, accurate information
Date: 2009-03-05 08:00:00
There are 3.3 million people in the 50 + age group in Hungary. A growing number of companies have special offers for this group. Charlotte Cosmetic Magyarország Kft. offers many...
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Escape routes
Date: 2009-03-05 08:00:00
Innovation, product development, expansion of distribution channels, authentic communication without cost reduction – this is how we can sum up what has been said by participants of the Marketing Forum...
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This year’s Superbrands launched
Date: 2009-03-05 08:00:00
The Superbrands program has been launched for the fifth time this year, while this is also the second year for the Business Superbrands program. The Superbrands program originated in the...
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Reaching for the bottle
Date: 2009-03-05 08:00:00
It was announced on 16 February that the tax on alcohol is to be increased by 3-7 percent. What is wrong with this? Manufacturers are worried that this will not...
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Dietary supplements mainly from drugstores
Date: 2009-03-05 08:00:00
The market of vitamins and dietary supplements has been growing dynamically, according to Nielsen data. Double digit growth took place in 2008, with total sales exceeding HUF 4 billion. Sales...
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