Events

Broccoli-sprouts against cancer?

Eating 70 grammes of baby broccoli on a daily basis for two months may protect against a common stomach bug that is linked to gastritis, ulcers and even stomach cancer,...

Read more

If beverage-customers can't find their preferred product, they won't make a purchase

Twenty-three percent of beverage consumers won't substitute another product if they can't find the product they want – an American survey points out."That number scares me.", said Bruce Miner, director...

Read more

Youngsters buy Easter-candy, women over 40 buy Easter-ham

Households kept by women over 40 prefer to buy smoked-ham, whereas the younger generation opts for seasonal Easter-candies in the first place – a survey by GfK Hungária ConsumerScan says....

Read more

Customers decide about the brand in-store

Customers continue to make brand purchase decisions in the store, so capturing shoppers inside is of major major importance – a new report from Miller Zell says.More shoppers are making...

Read more

Fall in milk consumption

Milk consumption has fallen over the past 20-25 years in many countries, although Feed For Health says milk is healthy.  In UK the fall overall has been about one third...

Read more

Agriculural trade-show with top Hungarian food-products

Agrarexpo of Szent György-day located in Pápa is one of the most significant, specifically agricultural trade-shows of the region, with a wide spectrum of high quality food-products.  The event organized...

Read more

Hungarian food-products available via online order

Starting from late March, stores and dealers may order Hungarian food-products online, thanks to a new website started by Premium Gastro Ltd. and Premium Hungaricum Association.  „Of course we still...

Read more

External balance improvement under external pressure

According to the forecast of GKI Economic Research Co. prepared in co-operation with Erste Bank, the global economic crisis pushed the Hungarian economy onto a new development path   External...

Read more

Opten: 1184 liquidation proceedings announced in March

Though the number of liquidation orders in Hungary's property industry fell last month, March saw an even greater number of liquidation processes, Opten company information service has reported. Liquidation proceedings were...

Read more

Egg-prices going through a moderate raise during the Easter-season

Egg-prices in Hungary are facing a moderate, less than 10 percent increase during the Easter-season, due to the decrease of effective demand.  This Easter, egg-prices are going through a rather...

Read more

Customers are fed up with low quality Easter-bunnies

Last spring, over 967 tons of seasonal Easter-candies were sold, and most of these chocolate-bunnies had been made of high-quality, at least 35% percent cocoa-content.  „In the past few years,...

Read more

Experts want soft-drink producers to use less sugar

What you drink may be more important than what you eat, according to researchers at the Johns Hopkins Bloomberg School of Public Health.  Researchers believe that soft drink producers should...

Read more

Farmers’ day in Mezőtúr in May

The main objective of the event to be held on 13. May is presenting Hungarian agricultural and food products. Various meetings, debates, conferences will accompany the event and there will...

Read more

Award for TV2 BRANDcare – T-Home cooperation

In the Local Deal of the Year category of the Festival of Media Awards, the brand introduction campaign of T-Home has reached the final. This innovative BRANDcare solution based on...

Read more

Battlefield report

I am not too worried about POS marketing which is good news for the profession and also for customers. Customers have been getting increasingly conscious for some years, but their...

Read more

Hungarian foods sampled in Germany

Producers of bio products from all over the world met at the Biofach exhibition held in Nürnberg, between 19-22 February. The event was attended by 22 Hungarian companies with the...

Read more

Tesco, CBA and Coop leading, with Spar and Lidl catching up

Tesco, CBA and Coop lead the top list of retail companies generating the highest revenues in 2008. Tesco generated revenues of HUF 602 billion, while revenues of Héliker, the last...

Read more

Buying beer a shameful thing?

According to eye camera research conducted by GfK Hungária, shopping decisions regarding beer take only 1-2 minutes and often cause shoppers to feel ashamed. The question of whether buying beer...

Read more

Brands in battle

Guests at the meeting held by Trade Magazin Márkaklub in late February were looking for an answer to the question of what opportunities arise for brands as the result of...

Read more

Modern stores accounting for largest part of beer sales

According to the Nielsen Retail Index, the assortment of beer has widened substantially since 2004, with hyper markets producing the biggest expansion. Primarily, this expansion is due to the appearance...

Read more

Digital Signage – Slowly but surely

Digital signage is a new area of marketing technology which is showing dynamic development in the global market. DS is gradually becoming a term used as frequently as ATL or...

Read more

Displays for Hungarians

“The sky is the limit” was the title of the meeting held by STI Display Hungary Kft for its partners in March. Róbert Varga, managing director spoke about the company...

Read more

Show me your beer and I’ll tell you who you are

Leading beer brands are becoming increasingly cautious in the shrinking market. Instead of radical innovation, they focus on improving image and communication. The policy pursued by hyper markets of selling...

Read more

Modern refrigerated spaces

Professional design and the use of stainless steel or plastic materials which guarantee adherence to hygiene regulations are basic requirements for in-store refrigeration equipment. According to András Solymosi, sales director...

Read more

Another one!

A Gluttonous Thursday was organised for the fourth time by Magyar Turizmus Zrt. on 26. February. A total of 230 000 guests visited 1,300 restaurants on this day to eat...

Read more

Canned beer still most popular

According to data from GfK Hungária ConsumerScan, sales of beer dropped in 2008. Colder than usual weather probably played a part in this. While average households had purchased 86 litres...

Read more

Attracted by light

Well designed in store lighting has a substantial influence on sales. Selling after dark has always been a challenge for retailers. In store lighting was the leading topic of the...

Read more

Destillata 2009

This year’s Destillata in Vienna was again a meeting place for the best spirits and palinkas of the world, with 1,600 spirits from 13 countries. Out of the 188 distilleries...

Read more

Refrigerated dessert bars with diverse product advantages

Milk bars, túró rudi and other dessert products made from cottage cheese belong in the refrigerated dessert category, according to the segmentation used by Nielsen. This category is characterised by...

Read more

5.4 percent rise in income in competitive sector

Gross average income in enterprises with at least 5 employees and in the public sector were down by 5.2 percent in the first month of 2009, compared to January 2008,...

Read more
Oldal