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World Retail Congress in April

On 21-23 April, Berlin will host the World Retail Congress, where more than 1,000 executives from 50 countries will gather to listen to at least 100 presentations – the main...

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Nappy pant sales grew above the average

Nappy pants’ turnover is the third biggest among the 60 household chemicals and cosmetics categories measured by Nielsen. Compared with 2008, value sales increased by 6 percent last year and...

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Promotion leaflets’ influence is considerable

Unaddressed promotion leaflets have a great influence on consumers, motivate impulse buying, and inform about new products or promotions – an Ipsos survey points out. In 2006, the turnover in...

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From the journalist’s Berlin notebook

“After Hungary’s accession to the EU we needed three years to accommodate. We learned our lesson and are ready to compete.” (József Gráf, minister of agriculture and rural development) •...

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Future Store

Trade magazin and Trade Marketing Club cooperated to build a 150-m² store where futuristic retail, technology and marketing communication solutions were introduced for the first time in Hungary. Magyar Telekom’s...

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Wet wipe and baby powder sales strengthened

As the Nielsen Retail Index states, baby wipe value sales were up by 2 percent and reached HUF 4 billion last year, while volume sales also gained 1 percent. Baby...

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More foreign tourists visited our western border region last year

The latest data by KSH informs that in the Western Transdanubia region foreign guests spent 1 percent more nights at commercial places of accommodation in January-December 2009 than a year...

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Wine-tastings for the public

BORésPIAC set up its BOR-island for the first time at FOODAPEST. The constantly crowded wine island gave visitors a chance to familiarise themselves with nearly 60 types of different wine...

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It is fun to learn with children’s brands

These days one of the biggest challenges for parents is to guarantee a healthy way of living to their children. Children’s brands are increasingly participating in teaching how to lead...

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Industrial production is expanding

In November 2009, industrial production fell by 6.8 percent compared to the same period a year earlier, but in December KSH measured a 1-percent growth. The quick report reveals that...

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What can we learn from each other?

Trade Marketing Club and POPAI Hungary organised their ‘Trade Marketing, My Love’ conference on 23 February at FOODAPEST. This time participants tried to find out what can Hungarian and foreign...

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Versions on milk

Despite milk and dairy products being a cornerstone of our diet, many consumers go without it because of health reasons or a conviction. Lactose-free dairy products and milk substitute drinks...

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Food import went downhill

KSH registered a moderate increase in turnover in its latest report: in November 2009 export grew by 3 percent and import augmented by 1 percent, if we compare it with...

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This year’s FOODAPEST was both spectacular and professional

FOODAPEST trade exhibition was held on 21-24 February, together with the UKBA confectionery and bakery trade fair. Trade magazin was present as the official journal and as the organiser of...

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Ms Trade Marketing and the Team of the Year 2009 award

The ‘Trade Marketing Team 2009’ award went to the Coca-Cola Trade Channel team, while Andrea Gémes of Storck Hungária became ‘Ms. Trade Marketing 2009’. Trade marketing managers of Unilever, Friesland...

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Organic eating: the key to the future or passing fad?

Why is the proportion of organic products rising rapidly abroad, while in Hungary it remains the same? Is it because they are too expensive? Is society still unwilling to trust...

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Annual inflation mitigated by food prices

This January the monthly average consumer price increase was 1.4 percent, but compared with January 2009 prices were up by 6.4 percent. In comparison to December 2009, food prices grew...

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Ham producers communicate via packaging and schedule price promotions

Last year the contracting ham market experienced positive trends in the Easter period, however, the biggest winners were cheap import products and private labels. Strong domestic brands manage to hold...

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The law regulating the relationship of suppliers and retailers took off well

Márkaklub had a special meeting at FOODAPEST: on 1 January, the Act on the prohibition of unfair market conduct by the suppliers of the food product life cycle entered into...

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An opportunity for a breakthrough: kosher food products

Hungary is a small country, therefore we only have a chance on the world market of food if we find a market niche. One possible segment for a breakthrough is...

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Supermarkets dominate in Bulgaria

Nielsen’s ShopperTrends revealed last year that sales in almost each category were the highest in supermarkets. Hypermarkets replaced traditional shops as the second most important channel. Researchers interviewed the main...

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Environmental, economic and moral issues in Berlin

Besides the 400,000 visitors and 12,000 exhibitors, there was another record for the 75th Grüne Woche: agricultural politics was more important than ever before. The ministers of agriculture from 46...

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Ham sales remained stable at Easter

Consumers stick to their good old Easter ham: value sales were up by 5 percent, while volume sales grew by 1 percent in last March-April. 21 percent (3,000 tons) of...

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Retail still flying low

Retail sales continued to decline in November, according to KSH’s quick report. Volume sales of retail stores were down by 5 percent in the first eleven months of 2009 and...

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Popai Hungary

Enter the competition 11 February-7 May 2010 is the period assigned to enter the POPAI Awards UK&Ireland competition, in 18 categories. Results will be announced in July. GlobalShop 2010 On...

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Organic food products cope with the crisis rather well

Market researchers say that in most countries the crisis did not decrease the demand for organic products. However, Hungarian retailers say the growth has stopped. In Europe’s leading ‘organic states’...

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Less machine ham but more cooked-smoked ham sold in the first 11 months of 2009

According to GfK Hungária’s Consumer Scan survey, consumers bought 2 percent more cooked-smoked ham (not home-made), but 6 percent less machine ham in January-November 2009 than a year earlier. In...

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Import pig is still cheaper than domestic

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the production price of domestic pork fell by...

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An empire of the senses

By Digital POP we mean all those modern technology solutions which use some kind of device to influence the buying process. Trade magazin and Magyar Telekom and its now Origo-owned...

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GKI: returning confidence, increasing business cycle

In March, the GKI Sentiment Index was close, the consumer confidence index was even higher than the last pre-crisis level, which was in September 2008. According to the survey of...

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