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Consumer confidence on the increase, moderate optimism
Date: 2009-09-27 08:00:00

We have experienced an unparalleled economic crisis and the consequences have been difficult to predict. The Consumer Confidence Index makes it possible to forecast probable trends. FMCG retail data in...

Most popular segments became more expensive by 7-11 percent in one year
Date: 2009-09-27 08:00:00

According to Nielsen, retail sales of coffee was up by 5 percent in value, surpassing an annual HUF 50 billion in August 2008-July 2009, compared to the same period in...

Cosmetics market prepares for Christmas
Date: 2009-09-27 08:00:00

In value, the market holds its position. In personal body care, shower gels and deodorants are the two biggest sub-categories where special products, innovations and promotions push category sales forward....

Foreign markets – Spain: Supermarkets dominate, discounts gaining ground
Date: 2009-09-27 08:00:00

Out of 100 Spanish households, 58 spend the most money on food, household chemicals and cosmetics in supermarkets. For the Spanish, the most important in choosing a shop is a...

Modern and exclusive messages from coffee brands
Date: 2009-09-27 08:00:00

Private labels are attacking on the coffee market too, but they are successful mainly in the instant segment where functionality prevails over the formality of drinking a good ground-roasted espresso....

Mothers mobilised via the Internet
Date: 2009-09-27 08:00:00

Despite the recession, the baby category is solid in terms of both value and volume, since major indicators hardly changed compared to previous years. Creams, wet wipes and private labels...

Private labels: two-digit growth
Date: 2009-09-27 08:00:00

According to the Nielsen Retail Index, private label food product sales were up by 14 percent in the first half of the year, while household chemicals and cosmetics improved by...

Coffee accessories going natural
Date: 2009-09-27 08:00:00

According to Rita Habuda-Salyámosy, the managing director of Maresi Foodboker Kft., coffee whiteners are only used by a part of coffee drinkers. The share of discounts and private labels rose...

Consumers look for more economical sources of energy
Date: 2009-09-27 08:00:00

A modest restructuring is taking place on the battery market, alkaline and Zinc coal batteries play the leading roles. Private labels’ expansion and novelties push the category forward. We find...

The business potential of co-operation
Date: 2009-09-27 08:00:00

Communicating restrictive measures to employees in the way management wants these to be interpreted is a major problem all over the world. It was a mystery for the top management...

Sales growth of instant 3in1 coffees drawn to a halt
Date: 2009-09-27 08:00:00

Despite that most Hungarian consumers buy ground roasted coffee, the segment continues to show a negative trend. According to data by GfK’s ConsumerScan, ground roasted coffee sales were down by...

Hoventa 2009
Date: 2009-09-27 08:00:00

Hoventa trade fair, the biggest annual event of the Hungarian hotel, restaurant and catering sector will be held on 6-9 October for the 28th time. According to Mária Etele, managing...

Network research answers the following questions of leaders
Date: 2009-09-27 08:00:00

Which colleagues should I select to be members of a winning team? • How can new colleagues be made part of the team more easily – so that they would...

Using modern technology
Date: 2009-09-27 08:00:00

Pannon Kávé Kft. rents out and operates coffee making machines and beverage vending machines. Managing director László Lőrincz says that the crisis caused a setback in both the Horeca and...

Wages are stagnating
Date: 2009-09-27 08:00:00

At enterprises with a minimum of five employees and at budgetary institutions, gross average wages improved by 1.3 percent and net average wages increased by 1 percent in the first...

Food category, gold medal: Unilever
Date: 2009-09-27 08:00:00

Magyarország Kft – Delikát8 “Cook 8 playgrounds!” In the past 2 years, Unilever Magyarország Kft. and Delikát8 buyers built the most playgrounds in Hungary. Since the seasoning Delikát is used...

Price/value ratio plays the leading role on the fondant candy market
Date: 2009-09-27 08:00:00

This year’s fondant candy season may bring significant price increase. Both base material and energy prices increased, affecting branded products and private labels alike. Volume sales are practically guaranteed to...

Decreasing production, subdued prices
Date: 2009-09-27 08:00:00

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that shrinking consumption directly affects the processing industry and...

Beverage category, gold medal: Great Soproni NumberShow
Date: 2009-09-27 08:00:00

“Great Soproni NumberShow” promotion activity by Heineken Hungária Sörgyárak Zrt. won in the beverage category. Gergely Tóth, Soproni’s brand manager recalled the events of the 2008 campaign. From 1 June...

We bought more fondant candy in 2008
Date: 2009-09-27 08:00:00

According to GfK Hungária’s ConsumerScan, in October 2008-January 2009, Hungarian households bought more fondant candy than a year before; the increase was 4 percent in terms of volume (meaning that...

Dwindling pessimism
Date: 2009-09-27 08:00:00

According to predictions by GKI, made in cooperation with Erste Bank, the Hungarian economy’s performance probably reached its nadir this summer. External balance is radically improving, while internal balance meets...

Non-food category, gold medal: Reckitt Benckiser Kft. – ”Unstained donation” promotion
Date: 2009-09-27 08:00:00

In this category, the social responsibility-type campaign of Reckitt Benckiser Magyarország Kft.’s Vanish brand finished first. Actress Anita Deutsch was the face of the campaign, and in cooperation with the...

It is time to wake up!
Date: 2009-09-27 08:00:00

What does crisis mean? It means that we cannot continue doing things the way we did before, we have to find new solutions. This is true for the FMCG sector...

Beautiful and hardworking
Date: 2009-09-27 08:00:00

Toyota believes that a workplace can be comfortable, what is more, it should be comfortable. Image does matter in business, therefore Dyna is not only practical but good-looking and stylish...

Supermarkets recuperate in the first six months
Date: 2009-09-27 08:00:00

A report by GfK Hungária on retail in Hungary in the first half of the year reveals that households bought significantly less in volume. The supermarket channel expanded healthily, it...

The Wandering Magyar
Date: 2009-09-27 08:00:00

The food basket known by the name of Hungaricum is one of the most straightforward advertising messages: sausage, onion and a pitcher accompany Hungarian flavours. However, in an age of...

Thriftiness fuelling activities
Date: 2009-09-27 08:00:00

Cheese is one of the categories where thriftiness has driven consumers to turn to cheaper products and distribution channels, resulting in growth for discounts and private labels. Average prices were...

Hungarians economise differently than the rest of the world
Date: 2009-09-27 08:00:00

While in the United States and Europe consumers try hard to save money by looking for cheaper products, Hungarians buy less of the same daily consumer goods, according to a...

FOODAPEST NEWS
Date: 2009-09-27 08:00:00

The economic crisis brings new challenges and new opportunities as well. Fairs are becoming increasingly important in achieving business objectives. FOODAPEST, Hungary’s biggest food, food processing machinery and catering event...

Less cheese consumed than a year ago
Date: 2009-09-27 08:00:00

According to data from GfK Hungária ConsumerScan, practically all segments of the cheese market showed decline last year. Hyper markets and super markets remained the primary distribution channels. Sales in...

Oldal

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Other

Consumer confidence on the increase, moderate optimism Date: 2009-09-27 08:00:00

Most popular segments became more expensive by 7-11 percent in one year Date: 2009-09-27 08:00:00

Cosmetics market prepares for Christmas Date: 2009-09-27 08:00:00

Foreign markets – Spain: Supermarkets dominate, discounts gaining ground Date: 2009-09-27 08:00:00

Modern and exclusive messages from coffee brands Date: 2009-09-27 08:00:00

Mothers mobilised via the Internet Date: 2009-09-27 08:00:00

Private labels: two-digit growth Date: 2009-09-27 08:00:00

Coffee accessories going natural Date: 2009-09-27 08:00:00

Consumers look for more economical sources of energy Date: 2009-09-27 08:00:00

The business potential of co-operation Date: 2009-09-27 08:00:00

Sales growth of instant 3in1 coffees drawn to a halt Date: 2009-09-27 08:00:00

Hoventa 2009 Date: 2009-09-27 08:00:00

Network research answers the following questions of leaders Date: 2009-09-27 08:00:00

Using modern technology Date: 2009-09-27 08:00:00

Wages are stagnating Date: 2009-09-27 08:00:00

Food category, gold medal: Unilever Date: 2009-09-27 08:00:00

Price/value ratio plays the leading role on the fondant candy market Date: 2009-09-27 08:00:00

Decreasing production, subdued prices Date: 2009-09-27 08:00:00

Beverage category, gold medal: Great Soproni NumberShow Date: 2009-09-27 08:00:00

We bought more fondant candy in 2008 Date: 2009-09-27 08:00:00

Dwindling pessimism Date: 2009-09-27 08:00:00

Non-food category, gold medal: Reckitt Benckiser Kft. – ”Unstained donation” promotion Date: 2009-09-27 08:00:00

It is time to wake up! Date: 2009-09-27 08:00:00

Beautiful and hardworking Date: 2009-09-27 08:00:00

Supermarkets recuperate in the first six months Date: 2009-09-27 08:00:00

The Wandering Magyar Date: 2009-09-27 08:00:00

Thriftiness fuelling activities Date: 2009-09-27 08:00:00

Hungarians economise differently than the rest of the world Date: 2009-09-27 08:00:00

FOODAPEST NEWS Date: 2009-09-27 08:00:00

Less cheese consumed than a year ago Date: 2009-09-27 08:00:00

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