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Human size educational campaign
Date: 2009-02-05 08:00:00
On 1. December, the International AIDS Day, a human size condom was carried around in Budapest streets to remind people of the dangers of HIV infection. This campaign was also...
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Fewer people buying larger quantity of softeners
Date: 2009-02-05 08:00:00
According to ConsumerScan data by GfK Hungária, the number of households buying softeners in the first nine months of 2008 was down slightly compared to the preceding year, but the...
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Deli counter
Date: 2009-02-05 08:00:00
Today, time and the money we have at our disposal have become the two major factors determining shopping decisions. More precisely, the sensation of combining these factors effectively is what...
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Stable ranking for chemical products
Date: 2009-02-05 08:00:00
Unlike foods, the top 10 of chemical products has remained unchanged for years. A graph of the retail sales generated by the top 10 household chemical and cosmetics products is...
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Refrigerated yet fresh…!!!
Date: 2009-02-05 08:00:00
In recent years, one of the most notable consumer trends has been the growing demand for fresh products. At the same time, sales of refrigerated products have also grown dynamically....
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Displays: from manufacturing to feedback
Date: 2009-02-05 08:00:00
In the first part of this article, we have discussed the planning phase of display campaigns. We are now moving on to the next stage. Once we have selected a...
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Successful carriage driving event sponsored by the trade
Date: 2009-02-05 08:00:00
The 2nd OTP Carriage Driving World Cup was held between 5-7. December in Budapest. It was organised by the Lázár brothers. The number of visitors was up by a quarter,...
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Economising and uncertainty
Date: 2009-02-05 08:00:00
– At the moment, it looks like fewer companies are going to attend exhibitions this year than in 2008 and the number of employees travelling to events will also be...
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The thing to be learned,…
Date: 2009-02-05 08:00:00
… is that we cannot be universal geniuses. We cannot speak to everybody, because we have only 3 seconds to astound people. I have selected six products from 2008, which...
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Solvency of German companies deteriorating
Date: 2009-02-05 08:00:00
Germany has been placed on a negative watch list by Coface. Payment morale and solvency has deteriorated in Germany. Default in payment is quite rare in Germany and is often...
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Smaller, specialised events expected in 2009
Date: 2009-02-05 08:00:00
Event organising enterprises hope that recession will not have a drastic effect on their business. However, creativity is expected to play an even bigger role in the event marketing business...
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CIES-conference: Big globally, small locally
Date: 2009-02-05 08:00:00
One of the leading events of the international retail sector was held in Budapest, in November. The 200 participants discussed current trends in marketing. From a Hungarian perspective, the most...
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Stagnation at best expected for the food sector in 2009
Date: 2009-02-05 08:00:00
The financial crisis has come at a bad moment for the food sector. A shortage of financing has occurred promptly, but the government hopes to keep the sector moving by...
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Event organisers as creative agencies
Date: 2009-02-05 08:00:00
Many clients already regard events as an integral part of communication strategy, and the capacity for event marketing or the existence of a specialised partner is a major consideration in...
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CIES summit in New York
Date: 2009-02-05 08:00:00
CIES will hold its big annual conference in New York, in Waldorf Astoria between 17-19. June. Presentations will be held by the CEO-s of the following companies: Delhaize Kellogg, Kraft...
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Hungarians at Fruit Logistica 2009
Date: 2009-02-05 03:20:00
This event gives excellent possibility of introducing the Hungarian vegetable and fruit sector. FRUIT LOGISTICA 2009, the biggest-ever international produce industry trade event is open in Berlin. From 4 to...
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Paper bag is not a real option
Date: 2009-02-04 10:16:00
According to datas of Hungarian Trade Association the food industry and the retail sector has HUF 10 billion extra costs because of the new green tax. György Vámos, secretary of...
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Strategy for saving 100,000 jobs in Hungary
Date: 2009-02-04 09:32:28
Social and Labor Affairs Minister Erika Szűcs said the government has HUF 16 billion domestic source for crisis-management strategy. Enterprises can apply for job-preservation support from the regional funds beginning...
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In spite of recession Briton shoppers will Spend More On Quality Food
Date: 2009-02-04 08:34:44
According to MealSavers.co.uk survey among 4,380 peopel consumers aren’t going to let the recession reduce the quality of the food they eat. People are cutting costs during the recession, but...
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People eat healthier in the UK
Date: 2009-02-04 08:15:06
British consumers are benefitting from the food industry's salt reduction efforts, according to new data from leading market insight provider, TNS Worldpanel. Between September 2006 and September 2008, shoppers bought...
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Retailers modify supplier contracts
Date: 2009-02-03 10:35:00
After an inspection of the Hungarian Competition Authority (GVH) some retailers (Cora, Auchan, Metro, Profi and Csemege Match) undertook to align its suppliers contrats to the competition and the retail...
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Company liquidations rise to record high in January
Date: 2009-02-03 10:20:00
The number of company liquidations in Hungary rose to 1400 only in the first month of the year, the Opten company-information service informed. Last year 11,500 firms were under liquidition,...
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The liquidation of Zalabaromfi became absolute
Date: 2009-02-03 09:19:00
According to former press information Zalabaromfi's owner Dale consortium's financial and business transaction at other companies made the processor's work impossible. As known CIB Bank has frozen the company's bank...
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US consumer spending in six month row
Date: 2009-02-03 08:21:52
According to government data consumption expenditures fell by 1.0 percent in December from the previous month. Personal income also contracted for the third consecutive month at 0.2 percent in December,...
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In 2008 sales prices of food industry grow by 10.4%
Date: 2009-02-02 08:27:40
Domestic sales prices of industry decreased by 1.6% in December 2008 compared to the previous month and were 8.3% higher than in December 2007. Export sales prices of industry...
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Expectations hit bottom again
Date: 2009-02-02 08:20:00
In industry, the plunge of the confidence index slowed down notably in December, but in January the index set to go south again. The value of GKI’s economic sentiment index...
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Russian consumer confidence index fall
Date: 2009-02-02 04:00:33
According to Nielsen research, Russian consumer confidence plunged to an eight year-low in the final quarter of 2008. The Nielsen survey said the consumer confidence index fell to 88 in...
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Next week closes the final meeting about Food codex
Date: 2009-01-30 08:14:59
Yesterday the comittee have to recess the meeting suites because ot the extraordinarily day in the Parliament. Members of the commitee are specialist of the ministry, representatives of the farmers,...
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Hungarian NO for GM maize
Date: 2009-01-30 07:56:34
In spite of EU comission's warning Hungary will not repeal the cultivation ban for MON 810 maize hibrid – said Zoltán Gőgös for business daily Világgazdaság. Last week EU called...
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Confidence continues to worsen
Date: 2009-01-30 05:41:24
According to Ecostat's latest measure of confidence reveals the sentiment at Hungary's biggest companies as well as at SMEs continued to worsen in January. Ecostat's TOP-100 measure of confidence at...
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