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CIES-conference: Big globally, small locally

One of the leading events of the international retail sector was held in Budapest, in November. The 200 participants discussed current trends in marketing. From a Hungarian perspective, the most...

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Stagnation at best expected for the food sector in 2009

The financial crisis has come at a bad moment for the food sector. A shortage of financing has occurred promptly, but the government hopes to keep the sector moving by...

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Event organisers as creative agencies

Many clients already regard events as an integral part of communication strategy, and the capacity for event marketing or the existence of a specialised partner is a major consideration in...

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CIES summit in New York

CIES will hold its big annual conference in New York, in Waldorf Astoria between 17-19. June. Presentations will be held by the CEO-s of the following companies: Delhaize Kellogg, Kraft...

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Financial prospects for 2009

Financial prospects for 2009 are certainly worse than we had believed before October, when the danger of national bankruptcy was imminent. There is however, so much uncertainty that we should...

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Turkeys in decline

World trends in the market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Data from the market price information system of KSH and AKI (PÁIR)...

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CBA, Metro, market hall, Tesco

The majority of guests attending the conference went on a shopping tour on the previous day, visiting the market hall on Vámház körút, Metro on Gyáli út, Tesco on Bécsi...

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Younger generations discovering frozen vegetables

Frozen vegetables save us time but also leave room for creativity. In addition to basic products, an increasingly wide range of mixes are also available today. The only limiting factor...

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Growth unstoppable in Romania

According to an Eurostat estimate, retail sales showed an average drop of 0.8 percent in the EU-27 countries in October 2008, compared to 2007. Retail sales showed outstanding growth (9.4...

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Berlin congress: when a storm is raging

What were the topics discussed by the leaders of companies present in Hungary as well? – Consumers are adapting to the new situation, but display different attitudes to various categories...

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Livening in market of refrigerated vegetables following last year’s recession

According to ConsumerScan data from GfK Hungária, sales of refrigerated vegetables and potatoes were down in 2007, but 2008 figures are expected to be up. The market of refrigerated vegetables...

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Expectations reaching lowest point ever

According to a survey conducted by GKI Gazdaságkutató Zrt., both business and consumer expectations continued to drop in December, but the rate of decline slowed down. Retailers did not expect...

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Between consolidation and expansion

Over one thousand participants have attended the congress held by the German Retail Association in Berlin under the slogan „Between consolidation and expansion: new challenges for retail and industry”. Nearly...

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Washing powder and gel producing price rise in excess of 20 percent

Retail sales of washing agents stagnated at around HUF 37 billion in the November 2007-October 2008 period. Washing agents are the largest among the 60 categories of household chemical products...

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Balance of foreign trade rocking

The volume of export was down by 7 percent, while import was down by 6 percent in October 2008., compared to the same month in 2007. Export in the January-October...

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„World of Private Label”

The exhibition held in Amsterdam under the slogan „World of Private Label” is the biggest of its kind in the world. The 2008 event was attended by over 3,000 exhibitors...

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Countline chocolate popular

Countline chocolate is producing growth even in times of recession, owing to its favourable price. Most innovations are aimed at reducing calorie content and making products healthier. The increase in...

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Spa-hotels most popular

The number of nights spent by guests in commercial places of accommodation was down by 1 percent in the January-November 2008 period, compared to 2007. Revenues were down by 0.5...

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Events from a trade marketing aspect

According to the founders of TMK, it is best to discuss events at a special event like. IFE Foodapest: The first presentation was held by Fernando Bujarabal, owner of Berceo...

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Washing powder and gel producing price rise in excess of 20 percent

Retail sales of washing agents stagnated at around HUF 37 billion in the November 2007-October 2008 period. Washing agents are the largest among the 60 categories of household chemical products...

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Agricultural prices falling permanently

The average price of agricultural products was down by 22.3 percent in November 2008, compared to 2007. The price of plant products was down by 39.6 percent, while that of...

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Nutritional values increasingly influencing shopping decisions

A survey has been conducted in six EU member states including Hungary about health conscious shopping decisions. A number of positive changes in Hungarian consumer habits have been detected. The...

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180,000

This is the number of hits produced by Google when we enter the words „crisis brand”. The hit appearing on top of the page is an article published by a...

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The future might belong to specialised washing agents

According to Nielsen data, the quantity of washing agents sold last year dropped somewhat. However, this is not bad news for manufacturers who launched a campaign two years ago, promoting...

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Retail sales continue to decline

The volume of retail sales was down by 1.9 percent in the first ten months of 2008, compared to the same period in 2007. A drop of 0.1 percent compared...

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Travelling more to see lower prices

According to market surveys, typical Hungarian consumers attempts to compensate the effects of rising prices by going to new stores or turning to new products which means they need to...

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Reckitt Benckiser promoting ecological consciousness

They have recently launched their „Earth our home” campaign in Hungary, as part of their Carbon 20 program intended to reduce CO2 emissions linked to their products by 20 percent...

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Dropping consumer confidence and willingness to purchase

According to a recent survey conducted by GfK Hungária and Corvinus university, consumers are very pessimistic regarding short term prospects. In December 2008, the consumer confidence index was down by...

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Brazil and Mexico may be a way out of crisis

According to a recent survey conducted by Altradius among 300 companies world-wide, Latin American countries are becoming increasingly attractive destinations for companies looking for a way out of recession. Brazil...

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Specialised washing products – drugstores are strong

According to data from the GfK Hungária ConsumerScan, sales of universal washing powders were down in the first nine months of 2008, while sales of specialised products grew. The market...

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