New printer-encoder by Zebra

Zebra Technologies Europe today announced the availability of its first high performance RFID printer/encoder designed to address the growing RFID market for high-volume item-level tagging. The R110Xi4 aims to streamline business improvement and supply-chain management applications such as item-level tracking, asset tracking, inventory management and more across retail, manufacturing, healthcare and distribution channels.

“Zebra is responding to an overall RFID market shift from compliance-based tracking to more item-level tracking with the high performance RXi4,” said Richard Hughes-Rowlands, Product Manager at Zebra Technologies EMEA. “The RXi4's new RFID printer/encoder brings innovation, functionality, and cost benefits to an industry that hasn't seen technology like this rise up to meet the demand head on – making it a smart investment for organisations with high-volume, mission critical or specialty labeling applications.”

According to a recent survey from VDC, the EMEA market for RFID printer/encoders is expected to grow by nearly 20% in 2011. This increase can be attributed to spillover demand from retail to manufacturing, healthcare and other industries for item-level tracking to better monitor inventory levels and track assets, noted Hughes-Rowlands.

Building on more than 10 years of industry expertise in RFID printing/encoding, Zebra's RXi4 overcomes one of the largest barriers to RFID adoption – media cost. The RXi4 benefits many organisations by reducing RFID media costs by up to 10 percent. By providing a printer/encoder with Zebra's exclusive patent-pending Adaptive Encoding technology, the RXi4 can detect the RFID inlay position within the label and automatically configure the printer/encoder without having to manually calibrate for the inlay – ensuring tag accuracy and saving time and money.