Events
It is time to wake up!
Date: 2009-09-27 08:00:00
What does crisis mean? It means that we cannot continue doing things the way we did before, we have to find new solutions. This is true for the FMCG sector...
Read more
Demand shifts towards general purpose cleaners
Date: 2009-09-27 08:00:00
Consumer habits are changing in the product categories related to cleaning. Households buy less cleaners and cleaning utensils. Only innovative, environmentally friendly solutions and private labels achieved growth. – The...
Read more
Weakening price-decrease in the agricultural sector
Date: 2009-09-27 08:00:00
Producer price level of agricultural products in June 2009 fell by 13 percent, compared to the same period in 2008. According to KSH, crop products were down by 17.5 percent,...
Read more
Culinary adventures in Vajdahunyad Castle
Date: 2009-09-27 08:00:00
Agricultural Marketing Centre organised its Culinary Days for the second time at the last weekend of August. Special base materials and products were promoted in Budapest’s Vajdahunyad Castle. The TRADITIONS-FLAVOURS-REGIONS...
Read more
The Wandering Magyar
Date: 2009-09-27 08:00:00
The food basket known by the name of Hungaricum is one of the most straightforward advertising messages: sausage, onion and a pitcher accompany Hungarian flavours. However, in an age of...
Read more
Battery-operated air fresheners energise the market
Date: 2009-09-27 08:00:00
Last year the air freshener market produced a two-digit expansion, but this year growth is losing pace. One third of the market is covered by aerosol products and battery-operated devices...
Read more
Consumer confidence on the increase, moderate optimism
Date: 2009-09-27 08:00:00
We have experienced an unparalleled economic crisis and the consequences have been difficult to predict. The Consumer Confidence Index makes it possible to forecast probable trends. FMCG retail data in...
Read more
3,000 companies in the general product group at Anuga
Date: 2009-09-27 08:00:00
The most exhibitors will be represented in the general food product group at Cologne’s Anuga Trade fair in 10-14 October, Márta Kakuk, the fair’s Hungarian representative informed our magazine. Altogether,...
Read more
(HU) A HÓNAP TÁBLÁZATA – Top 10 élelmiszer a régiókban
Date: 2009-09-27 08:00:00
Sorry, this entry is only available in HU....
Read more
Packaged demands
Date: 2009-09-27 08:00:00
Household packaging material sales grew in value and stagnated in terms of volume, compared to last year. The food packaging and baking paper segments both grew by two-digit numbers. As...
Read more
Foreign markets – Spain: Supermarkets dominate, discounts gaining ground
Date: 2009-09-27 08:00:00
Out of 100 Spanish households, 58 spend the most money on food, household chemicals and cosmetics in supermarkets. For the Spanish, the most important in choosing a shop is a...
Read more
Germany-Hungary: we take the lead once again
Date: 2009-09-27 08:00:00
At the Grüne Woche trade fair in January 2010, Germany will honour us with the „Partner Country” status, which is a great challenge and a task we have to prepare...
Read more
Most popular segments became more expensive by 7-11 percent in one year
Date: 2009-09-27 08:00:00
According to Nielsen, retail sales of coffee was up by 5 percent in value, surpassing an annual HUF 50 billion in August 2008-July 2009, compared to the same period in...
Read more
Cosmetics market prepares for Christmas
Date: 2009-09-27 08:00:00
In value, the market holds its position. In personal body care, shower gels and deodorants are the two biggest sub-categories where special products, innovations and promotions push category sales forward....
Read more
Private labels: two-digit growth
Date: 2009-09-27 08:00:00
According to the Nielsen Retail Index, private label food product sales were up by 14 percent in the first half of the year, while household chemicals and cosmetics improved by...
Read more
Virtual Hungary at the Green Week in Berlin
Date: 2009-09-27 08:00:00
Next year, Hungary will be present in a partner country status at one of the most prestigious international food trade fairs, Berlin’s Grüne Woche. Hungary’s participation will be financed and...
Read more
Modern and exclusive messages from coffee brands
Date: 2009-09-27 08:00:00
Private labels are attacking on the coffee market too, but they are successful mainly in the instant segment where functionality prevails over the formality of drinking a good ground-roasted espresso....
Read more
Mothers mobilised via the Internet
Date: 2009-09-27 08:00:00
Despite the recession, the baby category is solid in terms of both value and volume, since major indicators hardly changed compared to previous years. Creams, wet wipes and private labels...
Read more
The business potential of co-operation
Date: 2009-09-27 08:00:00
Communicating restrictive measures to employees in the way management wants these to be interpreted is a major problem all over the world. It was a mystery for the top management...
Read more
Hoventa 2009
Date: 2009-09-27 08:00:00
Hoventa trade fair, the biggest annual event of the Hungarian hotel, restaurant and catering sector will be held on 6-9 October for the 28th time. According to Mária Etele, managing...
Read more
Coffee accessories going natural
Date: 2009-09-27 08:00:00
According to Rita Habuda-Salyámosy, the managing director of Maresi Foodboker Kft., coffee whiteners are only used by a part of coffee drinkers. The share of discounts and private labels rose...
Read more
Consumers look for more economical sources of energy
Date: 2009-09-27 08:00:00
A modest restructuring is taking place on the battery market, alkaline and Zinc coal batteries play the leading roles. Private labels’ expansion and novelties push the category forward. We find...
Read more
Network research answers the following questions of leaders
Date: 2009-09-27 08:00:00
Which colleagues should I select to be members of a winning team? • How can new colleagues be made part of the team more easily – so that they would...
Read more
Food category, gold medal: Unilever
Date: 2009-09-27 08:00:00
Magyarország Kft – Delikát8 “Cook 8 playgrounds!” In the past 2 years, Unilever Magyarország Kft. and Delikát8 buyers built the most playgrounds in Hungary. Since the seasoning Delikát is used...
Read more
Sales growth of instant 3in1 coffees drawn to a halt
Date: 2009-09-27 08:00:00
Despite that most Hungarian consumers buy ground roasted coffee, the segment continues to show a negative trend. According to data by GfK’s ConsumerScan, ground roasted coffee sales were down by...
Read more
Wages are stagnating
Date: 2009-09-27 08:00:00
At enterprises with a minimum of five employees and at budgetary institutions, gross average wages improved by 1.3 percent and net average wages increased by 1 percent in the first...
Read more
Beverage category, gold medal: Great Soproni NumberShow
Date: 2009-09-27 08:00:00
“Great Soproni NumberShow” promotion activity by Heineken Hungária Sörgyárak Zrt. won in the beverage category. Gergely Tóth, Soproni’s brand manager recalled the events of the 2008 campaign. From 1 June...
Read more
Using modern technology
Date: 2009-09-27 08:00:00
Pannon Kávé Kft. rents out and operates coffee making machines and beverage vending machines. Managing director László Lőrincz says that the crisis caused a setback in both the Horeca and...
Read more
Decreasing production, subdued prices
Date: 2009-09-27 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that shrinking consumption directly affects the processing industry and...
Read more
Non-food category, gold medal: Reckitt Benckiser Kft. – ”Unstained donation” promotion
Date: 2009-09-27 08:00:00
In this category, the social responsibility-type campaign of Reckitt Benckiser Magyarország Kft.’s Vanish brand finished first. Actress Anita Deutsch was the face of the campaign, and in cooperation with the...
Read more
