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Shoe care brands are strong

The Nielsen Retail Index registered 13 percent lower value sales in shoe care product retail, while volume sales were 20 percent lower in comparison with the previous year. Average price...

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Economic policy dilemmas

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, the Hungarian economy will stagnate in 2010 and a moderate growth is expected only in the second half of...

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Most people expect the growth of the Internet

Hungarian Mediaindex, a survey by Marketing&Media and Ipsos revealed that 83 percent of those asked expect growing advertising revenues on the Internet for the second half of 2010. The heads...

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Gloomy Sunday?

The battle in the past 10 years between retail chains and trade unions about Sunday shopping seems to settle for a draw in Hungary. However, the debate continues on a...

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In the developed world growth is already palpable

According to an analysis by credit insurance company Coface Hungary, in the first quarter of 2010 companies’ insolvency indicator augmented by 12 percent, compared with the same period in 2009....

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Surprising changes in online content consumption

Data from the gemius/Ipsos Audience online audience measurement system shows that the Internet using habits of certain target groups and the character of consumed content has changed considerably. While the...

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Tracked fleets

Many companies distribute solutions such as vehicle tracking system, satellite fleet management system or GPS fleet tracking. In everyday conversations GPS (Global Positioning System) means a navigation system installed in...

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Strengthening Forint, expanding food export

According to a preliminary estimate by KSH, our foreign trade surplus was EUR 374 million (HUF 103 billion) in February, up EUR 78 million (HUF 14 billion) from February 2009....

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Competing with the neighbours drives the garden product market

Experts say that the development of people’s gardens depends on how much they earn and on their rivalry with neighbours. From year to year, the garden product market expands by...

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PDA and smartphone: about to merge

The market of PDA devices, which are capable of transmitting data directly from the store via the Internet, has been standing still for quite a while. Neither Microsoft nor Symbian...

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Agricultural prices augmented at the beginning of the year

KSH’s report informs that the production price index of agricultural products went up by 0.2 percent in February 2010, compared with the same period a year before. This February vegetable...

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Germans shoppers buy comfortably in a pleasant environment

Edeka Group, the market leader in German food retail improved its turnover by 17 percent, compared with the previous year, and its sales revenue surpassed the EUR 39.6 billion threshold...

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Behind the scenes

The crisis generated cost efficiency measures and structural changes, which affected sales teams too. Work has been outsourced at several companies, either completely or in part. According to Ágnes Csiby,...

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Increasingly conscious decisions by shoppers

Last year the complete turnover of daily consumer goods bought by Hungarian households remained stable in nominal value, in comparison with 2008. However, in terms of volume turnover lowered –...

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A stable yoghurt market with strong manufacturer brands

Manufacturer brands strengthened their position in yoghurt retail sales: they improved by 1 percentage points in value (reaching an annual HUF 29 billion) and by 3 in volume against private...

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Down on your knees or standing up?

‘How many of you are convinced that win-win business relationships are good for you?’ 90 percent of people in the room raised their hands. ‘Your minutes are numbered!’ – said...

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Coded price-hunting with iPhone

Árukereső.hu, Hungary’s most popular price comparison site introduced a useful application for iPhone. By using the iPhone camera to read products’ barcodes in-store, the application finds the best on-line price...

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Television advertising campaigns’ reach can now be measured electronically

GfK Panel Services Germany expanded its Web Efficiency Panel service: it now involves monitoring the reach of television advertising campaigns. Panel members were given special mobile phones which are capable...

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Yoghurt drinks are coming up

The yoghurt segment which focuses on health managed to expand despite the crisis, only the medium price segment contracted a bit. Beáta Kiss, external relations director at Danone Kft., is...

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Hungarian delegation in Paris

Five people represented POPAI Hungary at the Marketing at Retail Show in Paris, where 215 stands received 15,800 visitors; there were 300 entries for the POPAI Awards – the results...

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The most frequent places for buying certain categories

Hyper- and supermarkets are the most frequent places for buying categories such as carbonated soft drinks, mineral water, beer, household cleaners and chocolate – states Nielsen ShopperTrends....

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‘It is ending precisely now…’ (Part 2)

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we called...

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Households spent less on yoghurt last year

Last year 86 percent of households bought yoghurt – shows ConsumerScan by GfK Hungária. As for fruit yoghurts, 81 percent of consumers bought one flavour or another, so sales remained...

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Hungarian POP contest

POPAI Hungary joins the international POPAI Awards series by announcing a competition for POP tools. The jurying will take place at the next Business Days in Tapolca. Winners will participate...

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The first quarter of the European food retailing was successful

The recovery from the crisis continued in the food retailing of the developed European countries: store turnover increased by 4, percent in value and 1 percent in volume, compared to...

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The foreign suppliers are cautious with the Hungarian firms

According to the Atradius Credit insurance; the rate of late and non payments is the hihest ever in Western Europe in early 2010, so businesses increasingly turned to claim managers....

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One shopping center for nineteen thousand Pécs inhabitants

Among the five big cities of Hungary (Debrecen, Győr, Miskolc, Pécs and Szeged), the highest number of shopping centers are in Pécs, the least in Debrecen, Miskolc, and (yet) in...

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Goats and sheeps may escape from the electronic chip

The European Parliament (EP), adopted the Hungarian amendment that the individual electronic identification (chip) should not be a mandatory in the cases of goats and sheeps under the age of...

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Consumer confidence is on its ten-month nadir in China

In April consumer sentiment decreases for the second month, which can be associated with the government measures taken against economic overheating. China's consumer confidence index decreased by 1.3 points to...

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Several billion storm damages hit the agricultural sector

The weekend rain caused several billion HUF damage to the country's agriculture. According to the Hungarian Chamber of Agriculture, more than 150 thousand hectares are under water. After the near...

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