Events
More and more food consumed in China and Brazil
Date: 2010-07-07 00:02:39
While the Americans, the British and the French are spending less on food, in China and Brazil more and more food and drinks consumed – shows a British research. According...
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After pálinka, the wine and soda and the home made beer to come
Date: 2010-07-07 00:02:25
After the government announced the free fruit preparation, the wine and soda and home made beer makers feel, that they suffer unjustified discrimination. They would like to achive a reduction...
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Russia seeks self-sufficiency in chicken breeding
Date: 2010-07-07 00:00:38
A serious fall may occur in European chicken exports in a couple of years, if Russia succeeds in the development of its own chicken breeding. Consumption slightly increases in the...
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Energising fake blood
Date: 2010-07-06 08:00:00
A US company is capitalising on the booming vampire trend. They put BLOOD Energy Potion on the market, an energy drink in a bizarre packaging: it comes in small bags...
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Pantyliner sales are the most concentrated
Date: 2010-07-06 08:00:00
Sanitary napkins make up the biggest category among feminine hygiene products. According to the Nielsen Retail Index, its HUF 5 billion turnover remained stable in May 2009-April 2010, but in...
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Ecologic packaging for the milk industry
Date: 2010-07-06 08:00:00
A California company developed a packaging solution called Eco|logic, which makes possible the 100-percent recycling of packaging material. The two-layer packaging – used in the milk industry – combines a...
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Good opportunities in the intimate sphere
Date: 2010-07-06 08:00:00
An increasing number of segments and actors appear on the intimate hygiene market. Besides traditional products such as sanitary napkins, pantyliners, incontinence pads, tampons and cotton wool the significance of...
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Retail keeps plunging
Date: 2010-07-06 08:00:00
According to KSH’s report, there was a 4-percent decline in domestic retail turnover in March, compared with data from March 2009. In the 1st quarter, retail turnover was 4.6 percent...
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What will we eat when we grow up?
Date: 2010-07-06 08:00:00
This spring Hungary is about to appeal to the European Court of Justice, because after a long moratorium a few months ago the European Commission gave green light to growing...
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The meat industry is waiting for the grill season
Date: 2010-07-06 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the abattoir entry price of slaughter pig in...
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The government is against the abuse of dominance
Date: 2010-07-06 08:00:00
There is a chapter in the new government’s programme called ‘Measures against the abuse of dominance and monopolies’, which states that in a market competition the better wins if there...
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New marketing and advertising directors at Árukereső
Date: 2010-07-06 08:00:00
From May 2010, István Rácz is the new marketing director of arukereso.hu Kft. The new position was created recently as a result of the price comparison site‘s dynamic growth. As...
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Growth in external demand surpasses domestic demand growth
Date: 2010-07-06 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, technically the recession ended in the 1st quarter of 2010 in Hungary as well and a 1-percent economic growth...
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Help came the second time as well
Date: 2010-07-06 08:00:00
After the big rains in June, several companies rushed to help flood victims. Szentkirályi Ásványvíz Kft. and the Hungarian Red Cross transported 54,000 litres of mineral water to villages in...
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In April Hungary was on top of the EU’s inflation list again
Date: 2010-07-06 08:00:00
In April 2010, in the EU-27 consumer prices were 2 percent higher on average, compared to prices in April 2009. While prices decreased in Latvia (by 2.8 percent), the biggest...
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Growing importance of managing fresh categories
Date: 2010-07-06 08:00:00
InterMopro, InterCool and InterMeat – the trade fairs of dairy, meat and frozen products will be held on 12-15 September in Düsseldorf. From Hungary six companies are going to participate...
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Free research tool for advertisers and agencies
Date: 2010-07-06 08:00:00
IAB Europe and Google will launch a service called Consumer Commerce Barometer (CCB), which provides agencies and advertisers with consumer data. CCB is a free on-line research tool that relies...
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‘It is ending precisely now…’ (Part 3)
Date: 2010-07-06 08:00:00
This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we examined...
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POPAI Master Course
Date: 2010-07-06 08:00:00
POPAI Association closed the first six months of 2010 with a meeting on 3 July. The topic was ‘Crisis Solutions’ and Eszter Melisek, Nielsen’s client service director gave the keynote...
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Franchising works well in Hungary
Date: 2010-07-06 08:00:00
According to data from the Hungarian Franchise Association, 18,000 enterprises are members of the 340 franchise networks in Hungary – we are ahead of the neighbouring countries. A well-organised franchise...
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Declining sales by discount stores in the Czech Republic
Date: 2010-07-06 08:00:00
In the first qarter of 2010, value sales in food retail decreased by 3.2 percent in the Czech Republic (in Hungary by 3.5 percent), while volume sales diminished by 2.8...
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Retail Marketing Conference, London
Date: 2010-07-06 08:00:00
On 30 June, a Retail Marketing Conference was held as part of ‘Marketing Week Live’ in London’s Olympia. Presenters from companies like Saatchi&Saatchi or Procter&Gamble spoke about the difference between...
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Chain reaction
Date: 2010-07-06 08:00:00
If I say franchise in Hungary, nine out of ten people think of catering. Truth is that in catering most are not aware of the advantages offered by franchising. Franchising...
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Prices of seasonal food products boosted inflation
Date: 2010-07-06 08:00:00
Compared with the previous month, the average consumer price increase was 0.9 percent in May 2010, but compared with May 2009 prices were up by 5.1 percent. KSH’s quick report...
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Protocolar techniques
Date: 2010-07-06 08:00:00
Trade Marketing Club’s traditional summer meeting and grill party was held on 10 June. Rainy weather did not deter participants from registering and on the day of the event their...
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Growing spending
Date: 2010-07-06 08:00:00
Between 31 May and 6 June the average daily spending by consumers was USD 80, the highest since the economic crisis broke out in December 2008 – reported Gallup on...
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Food product export reduced
Date: 2010-07-06 08:00:00
According to KSH, in January-March 2010 the volume of export improved by 16 percent and that of export grew by 13 percent in comparison with the same period a year...
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Calculating with everything
Date: 2010-07-06 08:00:00
Anna and her team not only prepared for the competition, but did market research too because they want to see their product in the shops. I am quite sure that...
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Discount holidays
Date: 2010-07-06 08:00:00
According to a survey by SymphonyIRI, in the US more people will economise on holidays this year than last year. The population of cheaper destinations is growing, and camp sites...
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Margarine sales grew, average prices fell
Date: 2010-07-06 08:00:00
Few food categories were able to grow in both value and volume last year, but margarine was one of them. Retail value sales were up by 4 percent in April...
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