In the proximity of residential areas

Alongside hypermarkets, retail chain units located in the proximity of residential areas play an increasingly significant role on the FMCG market. While a year ago 32 percent of consumers spent the most money on FMCG products in supermarkets, Nielsen’s last survey measured 39 percent. The main advantage of domestic chains, discount stores and supermarkets is that they offer a price advantage; at the same time they also sell a wide range of products, plus they are easy to access. In the 90 food categories audited by Nielsen, HUF 770 billion worth of retail sales were realised by stores located close to residential areas in the August 2010-July 2011 period – this represents 59 percent of total value sales. They sell above the average, between 63 and 69 percent, from processed meat, sour cream, pasta, sweet biscuits, margarine, candy and chocolate bars.