Events

Last year a 30 percent decrease in sales of processed fruit occured

According to the president of the Hungarian Fruit and Vegetable Interprofessional Organisation and Marketing Council (FruitVeb) less fruit is expected this year than in 2009, although last year, the sector...

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The first self-service warehouse opened in Hungary

Nearly for 50 years, a large part of Americans do not store unnecessary stuff at home, rather in self-service stores. In the specially-built warehouses anyone can rent storage place. The...

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Less machine ham but more cooked-smoked ham sold in the first 11 months of 2009

According to GfK Hungária’s Consumer Scan survey, consumers bought 2 percent more cooked-smoked ham (not home-made), but 6 percent less machine ham in January-November 2009 than a year earlier. In...

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Import pig is still cheaper than domestic

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the production price of domestic pork fell by...

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An empire of the senses

By Digital POP we mean all those modern technology solutions which use some kind of device to influence the buying process. Trade magazin and Magyar Telekom and its now Origo-owned...

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Environmental, economic and moral issues in Berlin

Besides the 400,000 visitors and 12,000 exhibitors, there was another record for the 75th Grüne Woche: agricultural politics was more important than ever before. The ministers of agriculture from 46...

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Future Store

Trade magazin and Trade Marketing Club cooperated to build a 150-m² store where futuristic retail, technology and marketing communication solutions were introduced for the first time in Hungary. Magyar Telekom’s...

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Ham producers communicate via packaging and schedule price promotions

Last year the contracting ham market experienced positive trends in the Easter period, however, the biggest winners were cheap import products and private labels. Strong domestic brands manage to hold...

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Energy drinks kept flying high last year

While value sales of the 90 food categories measured by Nielsen grew by 2 percent on average, energy drinks skyrocketed with 18 percent in December 2008-November 2009. The annual market...

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Foreign debt is shrinking

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, the Hungarian economy will stagnate in 2010. Depending on the economic policy of the next government, budget deficit will...

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POS-002

In January 2010 POS Media Europe’s offices, present in 7 countries, ran nearly 100 campaigns. After the Christmas rush companies took a break, preparing for the next campaign efforts. This...

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A walk in the future

Welcome to Future Store Innovations! With this initiative our objective was to present retail-use technological innovations at stand 211/C of Foodapest.. Please, follow me. As we approach the store’s entrance...

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Wine-tastings for the public

BORésPIAC set up its BOR-island for the first time at FOODAPEST. The constantly crowded wine island gave visitors a chance to familiarise themselves with nearly 60 types of different wine...

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Organic food products cope with the crisis rather well

Market researchers say that in most countries the crisis did not decrease the demand for organic products. However, Hungarian retailers say the growth has stopped. In Europe’s leading ‘organic states’...

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Energy drinks are getting stronger in small shops too

Nielsen’s data indicate that the ‘crisis mood’ does not have an impact on energy drinks yet. The category changed significantly in the past 2-3 years, the dominance of premium brands...

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Hungary on top of the inflation list in December

In December 2009, in the EU-27 consumer prices were 1.4 percent higher on average, compared to prices in December 2008. The biggest increase was measured in Hungary (5.4 percent) and...

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Retail done the Asian way

It is best to spend the winter where the sun shines and the weather is warm, so in November we decided to start the year in the Far East. Singapore...

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What can we learn from each other?

Trade Marketing Club and POPAI Hungary organised their ‘Trade Marketing, My Love’ conference on 23 February at FOODAPEST. This time participants tried to find out what can Hungarian and foreign...

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Small spring cleaning

The months of crisis slowed down the growth of specialised cleaning products. According to Nóra Szőts, Unilever Magyarország Kft.’s category operations assistant manager, 2009 brought significant changes on the market....

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Plain sweet and household biscuit sales grew in volume as well

Sweet biscuit retail sales grew by 6 percent in terms of value, in December 2008-November 2009. Volume sales are stable at 25,000 tons, according to the Nielsen Retail Index. The...

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The crisis brought numerous bankruptcies

Earlier forecasts about an economic upturn in the second part of 2010 might turn out to be wrong and the situation is rather volatile – says the director of. Coface...

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Wincor Nixdorf, the stronghold of cutting edge technology

One thousand Forints in the cash register is only worth 930 for a food store. The missing amount is the average cost of handling. New CINEO cash management systems, developed...

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Ms Trade Marketing and the Team of the Year 2009 award

The ‘Trade Marketing Team 2009’ award went to the Coca-Cola Trade Channel team, while Andrea Gémes of Storck Hungária became ‘Ms. Trade Marketing 2009’. Trade marketing managers of Unilever, Friesland...

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Fruit Logistica: price war without winners

This year’s Fruit Logistica trade fair was held in Berlin, in the middle of February. German retail prices are going down, especially in the discount channel. There is a price...

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Brand building is rewarding on the biscuit market

Sweet biscuits have been developing constantly in the past couple of years. This year growth stalled, but Nielsen’s data indicate that there is no need to panic. Private labels’ dominance...

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Convenience in Europe

Which products do consumers prefer, where do they buy them and when do they buy them? The Convenience & Marketing Department of the European Business School in Oestrich-Winkel published a...

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Two minutes ahead of the Chinese

– We keep analysing the work processes and looking for ways to improve productivity and to cut costs – says Markus Vüllers, who guides us when visiting the plant. We...

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The law regulating the relationship of suppliers and retailers took off well

Márkaklub had a special meeting at FOODAPEST: on 1 January, the Act on the prohibition of unfair market conduct by the suppliers of the food product life cycle entered into...

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Everything for the little ones

Despite the number of babies born decreasing, the selection of baby products is widening. Krisztina Antal, Nestlé Hungária Kft.’s trade marketing manager is of the opinion that young mothers do...

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