Less machine ham but more cooked-smoked ham sold in the first 11 months of 2009

According to GfK Hungária’s Consumer Scan survey, consumers bought 2 percent more cooked-smoked ham (not home-made), but 6 percent less machine ham in January-November 2009 than a year earlier. In the examined period, 66 percent of households bought machine ham, 1 percentage point less than a year earlier. Buying frequency was down, just like quantity bought per purchase. The average buyer bought 260 g of machine ham per purchase (down by 2 percent from a year earlier). 60 percent of households bought smoked-cooked ham, 1 percentage point more than a year earlier. The average quantity was 620 g of smoked-cooked ham per purchase (up from 580 g a year earlier) – quantity per purchase grew by 8 percent, but this growth was slightly offset by a 6-percent lower buying frequency.