Events
Chocolate bars recovering
Date: 2007-08-29 08:00:00
Life is not very easy for chocolate bars nowadays. Healthy competition however, has resulted in growth not only for private labels, but also for brands successful in innovation, leading to...
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Eight out of ten households using softeners
Date: 2007-08-29 08:00:00
According to data from GfK Hungária ConsumerScan, eight out of ten households use softeners. Those living with children or in a household of 3-4 persons buy softeners more frequently than...
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Hungarian consumers changing
Date: 2007-08-29 08:00:00
Hungarian consumers have changed as much in the past 15-20 years as average European consumers have in 50 years- said Ákos Kozák, director of GfK Hungária Piackutató Intézet at the...
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Rendezvous for beverage manufacturers in Nürnberg
Date: 2007-08-29 08:00:00
The BRAU Beviale exhibition to be held in Nürnberg, between 14-16 November will be the meeting place for the European beverage industry. 1,400 exhibitors and over 36,000 visitors are expected...
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Strong brands among fruit yoghurts
Date: 2007-08-29 08:00:00
Fruit yoghurt is one of the largest food categories. According to data from the Retail Index of Nielsen, retail sales were up 7 per cent by April 2007 compared to...
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Discreet hiss, discreet fragrance
Date: 2007-08-29 08:00:00
Conventional aerosol cans still account for a half of total sales in the market of air fragrances, though battery operated products show the most dynamic development. This segment receives substantial...
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Warm vodka and sweating women
Date: 2007-08-29 08:00:00
Using conventional consumer surveys, Univer had failed to increase its sales in the Russian market as expected. They have however, found another method which can help to form a realistic...
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Cleaning industry meeting in Berlin
Date: 2007-08-29 08:00:00
CMS (Cleaning Management Services), the exhibition of the cleaning industry will be held between 18-21 September, in Berlin. So far, 350 exhibitors from 20 countries have registered....
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Excellent health among yoghurts
Date: 2007-08-29 08:00:00
Manufacturers have succeeded in linking yoghurts with the concept of health in the minds of consumers. Health-focused sub-brands are evidence of this success. Market data from Nielsen reveals favourable trends...
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HUF 1 400 per year for air fragrances
Date: 2007-08-29 08:00:00
According to data from GfK Hungária ConsumerScan , nearly half of Hungarian households bought some type of air fragrance in 2006. Regarding household income, those with at least a medium...
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Esomar congress in Berlin, in September
Date: 2007-08-29 08:00:00
Esomar the world-wide organisation of market researchers will have a richer than ever program for participants at its Berlin congress, to be held between 16-19. September. 40 presentations and many...
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Alimentaria in Lisboa
Date: 2007-08-29 08:00:00
The Alimentaria – International Food Show has become a strategic meeting place for businessmen from Portuguese speaking countries and European markets. Over 1,000 exhibitors from 40 countries attended the exhibition...
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Channel and chain specific domestic trade marketing
Date: 2007-08-29 08:00:00
According to research and analysis by Nielsen, price discounts are not sufficient by themselves to promote sales. Discounts also need to be advertised inside and outside the stores. The ScanTrack...
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Meat products pulling prices up
Date: 2007-08-29 08:00:00
Consumer prices rose by 0,4 per cent in June 2007 and were 8,6 per cent up compared to June 2006. Prices were on average 8,6 per cent higher in the...
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Shanghai: admission for low price
Date: 2007-08-29 08:00:00
– Everybody who regard themselves as global players should be present here. This is one of the reasons why .Metro was the first of the international chains to enter the...
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From a love for wine to knowing consumers
Date: 2007-08-29 08:00:00
There is no question about; the international wine sector has gone through the most revolutionary periods its history. The same has happened to the Hungarian wine sector for different reasons....
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International perspective
Date: 2007-08-29 08:00:00
According to data compiled by Nielsen for 69 countries, including Hungary, retail sales of body care products grew by 5 per cent world-wide last year. One of the reasons for...
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Russian poultry, Italian lamb
Date: 2007-08-29 08:00:00
Agricultural Business Research Institute (AKI) monitors and regularly publishes trends in the world market of meat and poultry. The Market Price Information System of KSH and AKI can provide useful...
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CIES SUPPLY CHAIN CONFERENCE 2007
Date: 2007-08-29 08:00:00
(Tomorrow's Supply Chain: Efficient, Transparent, Sustainable) 11 & 12 October 2007 – Prague, Czech Republic, www.ciessupplychain.com The CIES Supply Chain Conference 2007 is /the/ meeting place for Supply Chain &...
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International wine developments
Date: 2007-08-29 08:00:00
During the Hungarian privatization, the international wine sector and market have gone through its revolutionary period what has resulted in a change we have never experienced before. The Hungarian wine...
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Everything the mouth needs
Date: 2007-08-29 08:00:00
Ever more innovative POS solutions and promotions are used by manufacturers to expand the mouth care category. Adequate impulse is very important in this category, as Hungarian consumers buy toothpaste...
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External balance improving as well
Date: 2007-08-29 08:00:00
According to the latest forecast prepared by GKI Gazdaságkutató Zrt. with the help of Erste Bank, both the external and internal balance of payments is expected to show substantial improvement....
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New wave of late arrivals
Date: 2007-08-29 08:00:00
The late harvest wine in Hungary has launched a new period for its category. From technical points of view the wineries have introduced significant technical developments on these wines what...
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Toothpaste every two months, toothbrush every six months
Date: 2007-08-29 08:00:00
According to data from the Consumer Scan of GfK Hungária for 2006, 40 per cent of Hungarian households bought toothbrushes in 2006. The product is purchased more frequently in large...
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Fewer foreigners, more Hungarians
Date: 2007-08-29 08:00:00
The combined number of nights spent at commercial places of accommodation by foreign and Hungarian guests grew by 3 per cent in the first five months of the year, compared...
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The world of rose wines
Date: 2007-08-29 08:00:00
This category carries certain difficulties either for the producers or for the consumers. To produce a good rosé is one among the more difficult technical challenge for the oenologists. The...
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Make-up – with good advice
Date: 2007-08-29 08:00:00
The trade marketing of make up products has been focusing on colour harmony and advice for the past year. The significance of POS is expected to continue growing, while display...
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Reduction in food sales
Date: 2007-08-29 08:00:00
According to KSH data, the total value of retail sales was HUF 1777 billion for the first four months of 2007. Food sales accounted for 51,1 per cent of total...
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Wine producing regions reborn
Date: 2007-08-29 08:00:00
There are some wine regions in Hungary having worked out their regulatory system and marketing plan at regional level. Besides Eger and Tokaj the best and most recent exapmles are...
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Increasingly specialised hair care – bigger challenge for marketing
Date: 2007-08-29 08:00:00
Buying a shampoo is no longer a simple task. The increasing number of products in this category pose a major challenge for marketing professionals. More shine is an advantage emphasised...
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