Private labels leap forward

By: trademagazin Date: 2010. 03. 22. 08:00

When we bought food last year, almost every 4th Forint was spent on private label products – this amounted to HUF 300 billion, according to Nielsen. In the case of household chemicals and cosmetics, every 6th Forint (more than HUF 50 billion) was spent on private label products. Largely due to the proliferation of discount stores, 23 percent of the complete food turnover was private label products, while household chemicals and cosmetics had a 17-percent share – both categories grew by 2 percent.

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