POS-002

In January 2010 POS Media Europe’s offices, present in 7 countries, ran nearly 100 campaigns. After the Christmas rush companies took a break, preparing for the next campaign efforts. This calmer period was a great opportunity for non-seasonal services and products to make their voices heard.

FOOD: Flora margarin – Csehország, Szlovákia
I would like to emphasise the international character of Unilever’s Flora margarine campaign. Implementation is easier and costs are lower if campaigns are commissioned and coordinated internationally.

Campaign period: 2010. január
Retail chain: 36 Kaufland (SK), 74 Tesco (SK), 22, Hypernova (SK), 55 Ahold (CZ)
Number of tools (piece): Polcmegállító/132/SK, Polcmegállító/40/CZ, Citylight/58/CZ, Wobbler/110/CZ, A/1-es plakát/55/CZ
Objective: imázskampány

DRINK: Heineken sör – Szlovákia
POS Media Slovakia carried out a special campaign in December 2009-January 2010, using a new tool: mirror shelf stopper. The mirror side of the shelf stopper doubled the product’s shelf image, while the other side was used for image communication.

Campaign period: 2010. január
Retail chain: 32 Tesco, 22 Hypernova
Tools: tükrös polcmegállító
Number of tools (piece): összesen 54 db
Objective: imázskampány

NON-FOOD: American Express – Anglia
Numbers indicate that campaigns in the UK are way bigger than in Hungary…

Campaign period: 2009. január–2010. január
Retail chain: Tesco UK
Number of stores: 245
Tools: óriás bevásárlókocsi-fogantyú
Number of tools (piece): 78 750 (áruházanként 321)
Objective: American Express kártyák használatának népszerűsítése a Tesco áruházakban