Events

Teflon paint

There is a negative sentiment on the Hungarian paint market. One way out of the crisis is innovation – said Antal Szabó, managing director of Poli-Farbe Vegyipari Kft. when introducing...

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Manufacturer brands are robust among insecticides

The insecticide and insect repellent market contracted by 4 percent in value last year – Nielsen registered a HUF 3.5 billion turnover. One packaging unit costs HUF 586, 20 percent...

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Decorative barcode

New Jersey’s Vanity Barcodes introduced decorative barcodes which can be scanned like a regular barcode and be used as a marketing tool. Vanity Barcodes serve their partners with ten different...

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House of Hungarian Flavours opened in Szentendre too

A new Prémium Hungaricum shop opened in Szentendre at the end of March. There are already 6 partner shops in the franchise system of the Prémium Hungaricum Association, which tries...

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Choosing a store and shopping decisions in front of the shelf

Nielsen’s new ShopperTrends survey revealed that a wide selection of products, a good price-value ratio and good quality are the most important competitive advantages for a retail chain, but domestic-owned...

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No more wasting money

GfK Hungária’s research comprising the year 2009 pointed out that after clothing and travelling, Hungarian households also had to start economising on the food budget last year. In the first...

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Food summit in London

Leaders of the world’s food market will participate in a global conference between 23 and 25 June in London. ‘The Consumer Goods Forum’ – formerly CIES and ECR Europe –...

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‘Fair share’ is the most effective

Many FMCG manufacturing companies carry out in-store surveys themselves, but these prove to be less efficient than they expect. My experience is that many decision-makers need complex systems that fit...

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Minor growth in the processing industry

In January 2010, industrial domestic sales prices were 1.8 percent higher in comparison with the previous month and 1.6 percent higher in comparison with January 2009. Domestic sales prices by...

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Ranking of retail chains stays the same: Tesco leads, followed by two Hungarian chains

Nielsen’s 2009 ranking shows that Tesco is the food and chemical product retailer with the highest turnover, followed by CBA and Coop. Just like a year earlier, Spar and Reál...

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Focusing on customers inside and outside of the store

The space outside the store talks to us, it communicates. Walls, giant posters and citylights attract our gaze. People find hyper- and supermarkets very easily, there are signs all over...

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Deficit in retail

In terms of volume, retail sales were 5.6 percent lower in January 2010 than in the same period the previous year. Retail sales were up by 0.6 percent in January...

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The several-year shrinking of the store network stopped last year

Last year Nielsen registered 19,900 general food stores in Hungary, practically just as many as a year earlier. The number of hypermarkets rose from 137 to 152, while the 401-500...

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Shelf rail came alive

Innovation plays an ever-increasing role inside the stores too. As the result of cooperation between Toshiba Tec, CBA and Szintézis, in August 2009 electronic shelf rails were installed in Veszprém’s...

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A decrease in prices dragged Slovakian turnover down

According to Lucie Hrusová, communications and customer relations director of Nielsen Czech Republic the turnover of hypermarkets in Slovakia fell in terms of both value and volume last year. Discount...

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Cheese was special: value sales declined, but volume sales augmented

Cheese turnover fell by 5 percent to HUF 72 billion last year, while in terms of volume a 10-percent growth was registered and retail sales surpassed the 50,000-ton threshold. The...

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Tuned to the frequency of shopping

In Hungarian retail more and more stores use equipment that performs the job of human workforce. Germany company Wincor and Hungarian IT specialists already developed everything the store of the...

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Facts and misbeliefs about our trade with Slovakia

Slovakia is the 5th biggest target market of our agricultural export, but it is also one of our top five import markets. Among the countries of the Visegrád Group, Slovakia...

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(HU) Alternatívákat keresnek a sajtmárkák a dömpingár ellen

Sorry, this entry is only available in HU....

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With evergreen bags for the environment

METRO, SPAR and Tesco urge their customers to quit using disposable plastic shopping bags and switch to environmentally friendly solutions. After every shopping bag sold by METRO Hungary, 5 Forints...

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From Michurin to Volkswagen

By buying and using the Mirelite name, Mirsa not only saved a Hungarian brand, but they also proved that SMEs can be strong if they have a modern company structure....

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In 2009 cheap cheeses pulled the market

As GfK Hungária’s ConsumerScan revealed, we bought 12 percent more cheese in 2009 than a year earlier. The average household purchased 16.9 kg of cheese, largely due to an increase...

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With cool calculation

Saving energy is the driving force behind innovation in cooling technology. The economical use of cooling equipment results in lower operation costs for retailers. In Hungary, the most important trend...

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EuroCIS in Düsseldorf: Information technology specifically for retail

There is a constant demand from retailers for IT innovations, so it does not come as a surprise that early March the EuroCIS retail information technology trade fair in Düsseldorf...

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Small shops keep losing ground

Beer’s retail turnover was down 1 percent in value in the February 2009-January 2010 period. The market’s value was above HUF 102 billion. At the same time the Nielsen Retail...

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Point of purchase in the capital city of fashion

Digital solutions were in the limelight at the Marketing at Retail Show in Paris. The event is held every second year and this was the seventh time that POPAI Awards...

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With a good taste in our mouths

On 26 March Barcelona’s Alimentaria, one of the world’s three biggest food and catering trade fairs closed its gates. The fair is held every second year and is now held...

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Beer brands have to convince hesitating consumers

In 2009, the beer industry realised the lowest volume sales in the past 20 years. Mostly bars and restaurants can be blamed for the minus 8 percent, the downturn was...

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Inflation is losing speed, but it is still the highest in the EU

In February, the monthly average consumer price increase was 0.3 percent, but compared with February 2009 prices were up by 5.7 percent, indicating a slowing down in the inflation after...

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Computers, software and specialists

The 1st Hungarian Virtual Software Fair and Information Technology Exhibition welcomed visitors between 17 and 19 March. What is more, the 7,800 participants did not even have to leave their...

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