Events
Teflon paint
Date: 2010-04-27 08:00:00
There is a negative sentiment on the Hungarian paint market. One way out of the crisis is innovation – said Antal Szabó, managing director of Poli-Farbe Vegyipari Kft. when introducing...
Read more
Manufacturer brands are robust among insecticides
Date: 2010-04-27 08:00:00
The insecticide and insect repellent market contracted by 4 percent in value last year – Nielsen registered a HUF 3.5 billion turnover. One packaging unit costs HUF 586, 20 percent...
Read more
Decorative barcode
Date: 2010-04-27 08:00:00
New Jersey’s Vanity Barcodes introduced decorative barcodes which can be scanned like a regular barcode and be used as a marketing tool. Vanity Barcodes serve their partners with ten different...
Read more
House of Hungarian Flavours opened in Szentendre too
Date: 2010-04-27 08:00:00
A new Prémium Hungaricum shop opened in Szentendre at the end of March. There are already 6 partner shops in the franchise system of the Prémium Hungaricum Association, which tries...
Read more
Choosing a store and shopping decisions in front of the shelf
Date: 2010-04-27 08:00:00
Nielsen’s new ShopperTrends survey revealed that a wide selection of products, a good price-value ratio and good quality are the most important competitive advantages for a retail chain, but domestic-owned...
Read more
No more wasting money
Date: 2010-04-27 08:00:00
GfK Hungária’s research comprising the year 2009 pointed out that after clothing and travelling, Hungarian households also had to start economising on the food budget last year. In the first...
Read more
Food summit in London
Date: 2010-04-27 08:00:00
Leaders of the world’s food market will participate in a global conference between 23 and 25 June in London. ‘The Consumer Goods Forum’ – formerly CIES and ECR Europe –...
Read more
‘Fair share’ is the most effective
Date: 2010-04-27 08:00:00
Many FMCG manufacturing companies carry out in-store surveys themselves, but these prove to be less efficient than they expect. My experience is that many decision-makers need complex systems that fit...
Read more
Minor growth in the processing industry
Date: 2010-04-27 08:00:00
In January 2010, industrial domestic sales prices were 1.8 percent higher in comparison with the previous month and 1.6 percent higher in comparison with January 2009. Domestic sales prices by...
Read more
Ranking of retail chains stays the same: Tesco leads, followed by two Hungarian chains
Date: 2010-04-27 08:00:00
Nielsen’s 2009 ranking shows that Tesco is the food and chemical product retailer with the highest turnover, followed by CBA and Coop. Just like a year earlier, Spar and Reál...
Read more
Focusing on customers inside and outside of the store
Date: 2010-04-27 08:00:00
The space outside the store talks to us, it communicates. Walls, giant posters and citylights attract our gaze. People find hyper- and supermarkets very easily, there are signs all over...
Read more
Deficit in retail
Date: 2010-04-27 08:00:00
In terms of volume, retail sales were 5.6 percent lower in January 2010 than in the same period the previous year. Retail sales were up by 0.6 percent in January...
Read more
The several-year shrinking of the store network stopped last year
Date: 2010-04-27 08:00:00
Last year Nielsen registered 19,900 general food stores in Hungary, practically just as many as a year earlier. The number of hypermarkets rose from 137 to 152, while the 401-500...
Read more
Shelf rail came alive
Date: 2010-04-27 08:00:00
Innovation plays an ever-increasing role inside the stores too. As the result of cooperation between Toshiba Tec, CBA and Szintézis, in August 2009 electronic shelf rails were installed in Veszprém’s...
Read more
A decrease in prices dragged Slovakian turnover down
Date: 2010-04-27 08:00:00
According to Lucie Hrusová, communications and customer relations director of Nielsen Czech Republic the turnover of hypermarkets in Slovakia fell in terms of both value and volume last year. Discount...
Read more
Cheese was special: value sales declined, but volume sales augmented
Date: 2010-04-27 08:00:00
Cheese turnover fell by 5 percent to HUF 72 billion last year, while in terms of volume a 10-percent growth was registered and retail sales surpassed the 50,000-ton threshold. The...
Read more
Tuned to the frequency of shopping
Date: 2010-04-27 08:00:00
In Hungarian retail more and more stores use equipment that performs the job of human workforce. Germany company Wincor and Hungarian IT specialists already developed everything the store of the...
Read more
Facts and misbeliefs about our trade with Slovakia
Date: 2010-04-27 08:00:00
Slovakia is the 5th biggest target market of our agricultural export, but it is also one of our top five import markets. Among the countries of the Visegrád Group, Slovakia...
Read more
(HU) Alternatívákat keresnek a sajtmárkák a dömpingár ellen
Date: 2010-04-27 08:00:00
Sorry, this entry is only available in HU....
Read more
With evergreen bags for the environment
Date: 2010-04-27 08:00:00
METRO, SPAR and Tesco urge their customers to quit using disposable plastic shopping bags and switch to environmentally friendly solutions. After every shopping bag sold by METRO Hungary, 5 Forints...
Read more
From Michurin to Volkswagen
Date: 2010-04-27 08:00:00
By buying and using the Mirelite name, Mirsa not only saved a Hungarian brand, but they also proved that SMEs can be strong if they have a modern company structure....
Read more
In 2009 cheap cheeses pulled the market
Date: 2010-04-27 08:00:00
As GfK Hungária’s ConsumerScan revealed, we bought 12 percent more cheese in 2009 than a year earlier. The average household purchased 16.9 kg of cheese, largely due to an increase...
Read more
With cool calculation
Date: 2010-04-27 08:00:00
Saving energy is the driving force behind innovation in cooling technology. The economical use of cooling equipment results in lower operation costs for retailers. In Hungary, the most important trend...
Read more
EuroCIS in Düsseldorf: Information technology specifically for retail
Date: 2010-04-27 08:00:00
There is a constant demand from retailers for IT innovations, so it does not come as a surprise that early March the EuroCIS retail information technology trade fair in Düsseldorf...
Read more
Small shops keep losing ground
Date: 2010-04-27 08:00:00
Beer’s retail turnover was down 1 percent in value in the February 2009-January 2010 period. The market’s value was above HUF 102 billion. At the same time the Nielsen Retail...
Read more
Point of purchase in the capital city of fashion
Date: 2010-04-27 08:00:00
Digital solutions were in the limelight at the Marketing at Retail Show in Paris. The event is held every second year and this was the seventh time that POPAI Awards...
Read more
With a good taste in our mouths
Date: 2010-04-27 08:00:00
On 26 March Barcelona’s Alimentaria, one of the world’s three biggest food and catering trade fairs closed its gates. The fair is held every second year and is now held...
Read more
Beer brands have to convince hesitating consumers
Date: 2010-04-27 08:00:00
In 2009, the beer industry realised the lowest volume sales in the past 20 years. Mostly bars and restaurants can be blamed for the minus 8 percent, the downturn was...
Read more
Inflation is losing speed, but it is still the highest in the EU
Date: 2010-04-27 08:00:00
In February, the monthly average consumer price increase was 0.3 percent, but compared with February 2009 prices were up by 5.7 percent, indicating a slowing down in the inflation after...
Read more
Computers, software and specialists
Date: 2010-04-27 08:00:00
The 1st Hungarian Virtual Software Fair and Information Technology Exhibition welcomed visitors between 17 and 19 March. What is more, the 7,800 participants did not even have to leave their...
Read more