Events

Test lab in the future's restaurant

Cameras monitor every reaction of the customers.  In the new research center, devoted to exploring a both simple and complicated question: What makes people eat and drink the way they...

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10 tons food was found in the re-labeling plant

In the Sparkle-action the supervisors pounced in a food depot in Budapest. In the illegal food depot relabeled and new dated foods: meat, sweets, eggs and softdrinks were found. The...

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Fake milkdisributor found

The Budapester enterpreuter operated without permissions.  In Sparkler-action, collective control of several authorities, 5 tons milk product were found. The milk, cheese, cottage-cheese in value of  HUF 7-8 million must...

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HUF 680 billion excise in government pocket

Due to the continuously control increase the legal petrol, cigarettes and alcohol sales. According to industrial dates there was 7.1% higher sales in the first 10 months as a year...

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Next year's carriage must cover the lost from this year too

According to plans of Budapest local government trucks should pay ten times higher fees for coming into the city as now. Association of Transport Companies said this year carriage can't...

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Auchan to invest 0.5bn-euro in Romania

French retailer targets 22 cities with more than 100,000 inhabitants by 2010.  "We will continue to expand with large-scale hypermarkets, because this what we specialise in. The Discount Market store...

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Conctactles payment starts in Europe

French hypermarket chain to trial contactless payment of MasterCard Europe. Normal the PayPass technology is used by shopping under 25 euro, but this card could make the payment 40% faster...

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Hungarian Tax and Financial Control Administration increase the default penalty

Next year guilty must pay HUF 1 million because of invoice problem.   The default fines increase from HUF 100,000  to 200,000, form 200,000 to 500,000. One million HUF is...

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BioFach: Hungarian visitors in top 10

Looking at the statistics of the BioFach exhibition, Hungarians seem to display a deep interest in the bio-market by international standards. 530 Hungarians have been registered at the last exhibition,...

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Nice and accurate targeting

Bertalan Bognár, head of marketing, Mail Division of the Hungarian post Office spoke about the data base gathered from their survey conducted in the spring. The data base can be...

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Milk price to continue rising

According to Miklós Istvánfalvi, chairman of the Milk Product Council, this year has brought major changes for milk producers. Prices have begun to rise. In July for example, these were...

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Product info from the net

According to the Internet Insight Report of Gfk Hungária, Internet is already an important source of pre-purchase information for customers, despite the fact that online sales are still marginal in...

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Sweets at the Cologne ISM: boom with higher prices

The ISM exhibition held in Cologne has come into the focus of attention again, as a result of the global boom in the sales of sweets. This event is to...

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Changes in the in-store world

Tímea Pesti, managing director of HL Display and the chairwoman of Hungarian POPAI began her presentation by describing the proportion of impulsive purchases in various sales channels in the UK....

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Fewer but more modern mills

Hungary is part of the corn belt of Europe. Annual production is between 13-16 million tonnes. An increasing proportion of production is warehoused and exported. As an result of the...

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(HU) Növekedési források az új piaci helyzetben

Sorry, this entry is only available in HU....

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Grüne Woche: business and politics

The Grüne Woche food exhibition to be held between 18-27. January 2008 in Berlin is an important source of business an political information. It is also an example of sustainable...

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Cartoon heroes selling products

According to Judit Csányi, managing director of Kidz Entertainment Hungary, licensing agreements are still rarely used in Hungary, but the trend is positive. Though using protected figures for advertising campaigns...

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Fragmented baking industry in weak bargaining position

The gross production of the baking industry is expected to exceed HUF 100 billion this year, which represents 5 per cent of the food market. Production remains very decentralised with...

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Dolce vita in stores as well

Italians enjoy life and food. The rate of economic growth is 3-4 per cent, inflation is around 2 per cent and Italians are spending more on food. Private labels are...

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East and West meeting at Fruit Logistica

As a result of the growing significance of fresh fruits and vegetables in competition among food retailers, the interest displayed towards the Fruit Logistica exhibition to be held between 7-9....

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Putting us in the mood

Tamás Pálóczi, managing director of Mood Media Hungary spoke about the methods used to create a specific atmosphere in stores. He pointed out that sensory marketing can be a key...

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Chocolate still leading

Total sales of sweets exceed HUF 150 billion in Hungary. According to Mrs. Kanyó, general secretary, members of the Hungarian Sweets Manufacturers’ Association account for 83-85 per cent of this...

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Milan, part 2. – Iper and Esselunga: „Merchants should be modest”

The Italian retail network is not a very concentrated one by European standards. Modern stores make spectacular efforts to attract customers. Our correspondent has visited hyper markets of Finiper and...

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European recognition for Széchenyi card

Széchenyi card has been selected by the jury of the European Enterprise Awards 2007 to be one of the 13 finalists. The result of the final will be announced on...

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TV partner for brand building

Tamás Sipos, sponsorship manager of TV2 described the advantages of sponsorship over advertising spots. Sponsorship is linked to programs directly. In case of strategic co-operation, the channel offers Brand Care...

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Less sugar than expected is still enough

Sugar reform in the EU signals the beginning of a new era for the Hungarian sugar industry. Though domestic sugar production is only a fraction of what it used to...

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Iper Portello

Finiper is one of the largest operators of hyper markets in Italy. It ranks 8th among retail companies, with 25 hyper markets, 115 supermarkets and annual revenues of EUR 2,8...

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Prophecies and facts in Tapolca (part 2.)

We hard five presentations on the second day of the Tapolca conference about innovative brands, Trade Marketing Klub held a meeting in the evening, while the third day was devoted...

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Champagne market expanding around Christmas

The Christmas/New Year’s Eve season accounts for 40 per cent of annual champagne sales. Though the annual level of consumption shows stagnation, end of the year consumption is growing. Over...

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