Events

Economic policy dilemmas
Date: 2010-05-20 08:00:00

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, the Hungarian economy will stagnate in 2010 and a moderate growth is expected only in the second half of...

Most people expect the growth of the Internet
Date: 2010-05-20 08:00:00

Hungarian Mediaindex, a survey by Marketing&Media and Ipsos revealed that 83 percent of those asked expect growing advertising revenues on the Internet for the second half of 2010. The heads...

Gloomy Sunday?
Date: 2010-05-20 08:00:00

The battle in the past 10 years between retail chains and trade unions about Sunday shopping seems to settle for a draw in Hungary. However, the debate continues on a...

Interpack 2011 is very popular among prospective exhibitors
Date: 2010-05-20 08:00:00

Two years ago the participants of the trade fair filled all 19 exhibition halls and now future participants are booking exhibiting space with the same swiftness. In 2011, Interpack will...

In the developed world growth is already palpable
Date: 2010-05-20 08:00:00

According to an analysis by credit insurance company Coface Hungary, in the first quarter of 2010 companies’ insolvency indicator augmented by 12 percent, compared with the same period in 2009....

Surprising changes in online content consumption
Date: 2010-05-20 08:00:00

Data from the gemius/Ipsos Audience online audience measurement system shows that the Internet using habits of certain target groups and the character of consumed content has changed considerably. While the...

Tracked fleets
Date: 2010-05-20 08:00:00

Many companies distribute solutions such as vehicle tracking system, satellite fleet management system or GPS fleet tracking. In everyday conversations GPS (Global Positioning System) means a navigation system installed in...

Coffee in a hundred different ways
Date: 2010-05-20 08:00:00

On 23-25 April, Magyar Kávétársaság Kft. organised the Marvellous Coffee trade fair. Bravos, Pellini, Mauro, Musetti, SaraLee, Semiramis, Pasco and Nestle were all present. The event’s objective was to facilitate...

Strengthening Forint, expanding food export
Date: 2010-05-20 08:00:00

According to a preliminary estimate by KSH, our foreign trade surplus was EUR 374 million (HUF 103 billion) in February, up EUR 78 million (HUF 14 billion) from February 2009....

Competing with the neighbours drives the garden product market
Date: 2010-05-20 08:00:00

Experts say that the development of people’s gardens depends on how much they earn and on their rivalry with neighbours. From year to year, the garden product market expands by...

PDA and smartphone: about to merge
Date: 2010-05-20 08:00:00

The market of PDA devices, which are capable of transmitting data directly from the store via the Internet, has been standing still for quite a while. Neither Microsoft nor Symbian...

Firsthand market research
Date: 2010-05-20 08:00:00

Firsthand market research data’ was the title of Trade Marketing Club’s meeting on 15 April in the BKIK headquarters. Leading experts from GfK, Nielsen and Ipsos analysed the past year...

Agricultural prices augmented at the beginning of the year
Date: 2010-05-20 08:00:00

KSH’s report informs that the production price index of agricultural products went up by 0.2 percent in February 2010, compared with the same period a year before. This February vegetable...

Germans shoppers buy comfortably in a pleasant environment
Date: 2010-05-20 08:00:00

Edeka Group, the market leader in German food retail improved its turnover by 17 percent, compared with the previous year, and its sales revenue surpassed the EUR 39.6 billion threshold...

Behind the scenes
Date: 2010-05-20 08:00:00

The crisis generated cost efficiency measures and structural changes, which affected sales teams too. Work has been outsourced at several companies, either completely or in part. According to Ágnes Csiby,...

Hungarian delegation in Paris
Date: 2010-05-20 08:00:00

Five people represented POPAI Hungary at the Marketing at Retail Show in Paris, where 215 stands received 15,800 visitors; there were 300 entries for the POPAI Awards – the results...

Increasingly conscious decisions by shoppers
Date: 2010-05-20 08:00:00

Last year the complete turnover of daily consumer goods bought by Hungarian households remained stable in nominal value, in comparison with 2008. However, in terms of volume turnover lowered –...

A stable yoghurt market with strong manufacturer brands
Date: 2010-05-20 08:00:00

Manufacturer brands strengthened their position in yoghurt retail sales: they improved by 1 percentage points in value (reaching an annual HUF 29 billion) and by 3 in volume against private...

Down on your knees or standing up?
Date: 2010-05-20 08:00:00

‘How many of you are convinced that win-win business relationships are good for you?’ 90 percent of people in the room raised their hands. ‘Your minutes are numbered!’ – said...

Hungarian POP contest
Date: 2010-05-20 08:00:00

POPAI Hungary joins the international POPAI Awards series by announcing a competition for POP tools. The jurying will take place at the next Business Days in Tapolca. Winners will participate...

Television advertising campaigns’ reach can now be measured electronically
Date: 2010-05-20 08:00:00

GfK Panel Services Germany expanded its Web Efficiency Panel service: it now involves monitoring the reach of television advertising campaigns. Panel members were given special mobile phones which are capable...

Yoghurt drinks are coming up
Date: 2010-05-20 08:00:00

The yoghurt segment which focuses on health managed to expand despite the crisis, only the medium price segment contracted a bit. Beáta Kiss, external relations director at Danone Kft., is...

Private life made public
Date: 2010-05-20 08:00:00

While shopping, customers can now use their smartphones to compare prices with prices offered by other shops. Shopkick, a recently established California enterprise uses the phones’ location-sensing abilities to send...

‘It is ending precisely now…’ (Part 2)
Date: 2010-05-20 08:00:00

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we called...

Households spent less on yoghurt last year
Date: 2010-05-20 08:00:00

Last year 86 percent of households bought yoghurt – shows ConsumerScan by GfK Hungária. As for fruit yoghurts, 81 percent of consumers bought one flavour or another, so sales remained...

The fourth screen
Date: 2010-05-20 08:00:00

It caused a lot of excitement when in Nielsen’s first quarterly report the company audited the efficiency of programmes and ads in so-called 4th-screen broadcasts – these run on displays...

Net wages escalated by ten percent
Date: 2010-05-20 08:00:00

At enterprises employing a minimum of 5 people and at budgetary institutions, gross average wages were 3.7 percent higher and net average wages improved by 10.3 percent in the first...

Ice cream sales by shops took a favourable turn
Date: 2010-05-20 08:00:00

Ice cream managed to better its market position: according to the Nielsen Retail Index retail turnover increased in terms of both value – by 3 percent, reaching HUF 18 billion...

Category identifying placement
Date: 2010-05-20 08:00:00

Energy drink category is a dynamically expanding one, which has been growing by two-digit numbers for years. Balázs Ruip, Red Bull Hungária Kft.’s trade marketing manager told our magazine that...

Coded price-hunting with iPhone
Date: 2010-05-20 08:00:00

Árukereső.hu, Hungary’s most popular price comparison site introduced a useful application for iPhone. By using the iPhone camera to read products’ barcodes in-store, the application finds the best on-line price...

Oldal

/ 1619

Events

Economic policy dilemmas Date: 2010-05-20 08:00:00

Most people expect the growth of the Internet Date: 2010-05-20 08:00:00

Gloomy Sunday? Date: 2010-05-20 08:00:00

Interpack 2011 is very popular among prospective exhibitors Date: 2010-05-20 08:00:00

In the developed world growth is already palpable Date: 2010-05-20 08:00:00

Surprising changes in online content consumption Date: 2010-05-20 08:00:00

Tracked fleets Date: 2010-05-20 08:00:00

Coffee in a hundred different ways Date: 2010-05-20 08:00:00

Strengthening Forint, expanding food export Date: 2010-05-20 08:00:00

Competing with the neighbours drives the garden product market Date: 2010-05-20 08:00:00

PDA and smartphone: about to merge Date: 2010-05-20 08:00:00

Firsthand market research Date: 2010-05-20 08:00:00

Agricultural prices augmented at the beginning of the year Date: 2010-05-20 08:00:00

Germans shoppers buy comfortably in a pleasant environment Date: 2010-05-20 08:00:00

Behind the scenes Date: 2010-05-20 08:00:00

Hungarian delegation in Paris Date: 2010-05-20 08:00:00

Increasingly conscious decisions by shoppers Date: 2010-05-20 08:00:00

A stable yoghurt market with strong manufacturer brands Date: 2010-05-20 08:00:00

Down on your knees or standing up? Date: 2010-05-20 08:00:00

Hungarian POP contest Date: 2010-05-20 08:00:00

Television advertising campaigns’ reach can now be measured electronically Date: 2010-05-20 08:00:00

Yoghurt drinks are coming up Date: 2010-05-20 08:00:00

Private life made public Date: 2010-05-20 08:00:00

‘It is ending precisely now…’ (Part 2) Date: 2010-05-20 08:00:00

Households spent less on yoghurt last year Date: 2010-05-20 08:00:00

The fourth screen Date: 2010-05-20 08:00:00

Net wages escalated by ten percent Date: 2010-05-20 08:00:00

Ice cream sales by shops took a favourable turn Date: 2010-05-20 08:00:00

Category identifying placement Date: 2010-05-20 08:00:00

Coded price-hunting with iPhone Date: 2010-05-20 08:00:00

Loading, Please Wait!