Events

Increasing dominance of mineral water among alcohol-free beverages

The consumption of healthy, alcohol-free beverages has been rising during the past decade and is now at the level of the European average. Consumption of alcohol-free beverages has doubled in...

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Esselunga Rho

Opening hours: Monday – Saturday: 08,00-21,00 Total area: 8,500 square meters Store space: 4,200 square meters Number of items: 21,000 Fresh food: 1,480 Dry food: 9,350 Non food: 3,000 Annual...

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Heineken strengthening its brands

László Benedek, sales director did not recommend that participants follow the example of the beer industry, as this years expansion was due entirely to the 25 per cent extra tax...

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Panorama of champagne before clinking glasses

The structure if the champagne market is not unlike that of wine. Differences however, are more interesting. According to György Kovács, managing director of Törley Pezsgőpincészet Kft., sweet champagnes continue...

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Mineral water market continue to sparkle

There are 100 springs in Hungary which provide certified mineral water. Water from 45-50 of these is bottled. No major changes have taken place during the past two years in...

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Vision of the future – with a difference?

I listened enthusiastically to an account by Zsuzsa Hermann, editor in chief of this magazine, of the successful POPAI Hungary event, held at the end of October. A vision of...

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Building loyalty without damaging brands

Anita Carra, trade marketing director of Unilever, spoke about their multi-brand promotions. This year, the key to success has been proactive action and the ability to come up with new...

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Frankfurters are the second most popular meat product

Over 27,000 tonnes of frankfurters are sold annually. Retail sales exceeded HUF 24 billion, in terms of value in the September 2006 – August 2007 period. According to the Retail...

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Imported wine in one out of six glasses

According to estimates, the quality of grape produced this year will be good, but its quantity will be less than usual. Wine production will just be sufficient to cover domestic...

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United against illegal trade!

This sentence was the key idea from the Day of European Commerce held for the third time this year. Sándor Demján, acting chairman of the National Association of Employers and...

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Poster companies in strategic association

In the future the firms sell their poster places together, so make a better service for their customers. The six companies Europlakat, EuroAWK, Pont Reklám,  ESMA-QIB, Mahir City Poster and...

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Sugar can be used by winemaking

The only question the percent, Hungary want 2%, EU would give only 1% European Union governments fell to narrow their differences over how to reform Europe's vast wine sector and...

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5 Candidates for the „Wine-grower of the Year” award

The Hungarian Wine Academy gives the title yearly to the best wine-grower, specialist nominate the candidates. This year Janos Frittmann (Kunsag wine-district), Janos Konyari (Balatonboglar wine-district), Otto Legli (Balatonboglar wine-district),...

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Values of Szekszard: Wine and cars

The city's 8 most popular winery showed their best wines on the event organised by local Toyota supplier. Kocsis es Tarsa Kft. staged the first Bormustra (Wine checking) last year...

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Fake Waffles in value of HUF 3.5 million

The truck came from Serbia to Slovakia and delivered 2,700 kilo sweets.   The authority found that 43,000 packages of waffles has a fake trade mark. The driver must bring to...

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HUF 8 billions for sweets in Christmas season

Hungarians eat sweets early in value of HUF 120 billion. Costumers give for „Szaloncukor", Hungarian unique, HUF 5.5-6 billion, for chock figures almost HUF 950 million, for sweet gifts HUF...

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New plazas in South-Pest

Neo Center investment on Hatar street starts next year's beginning, Köki Center will be overdue. The HUF 15 billion investment Neo center is a multifunctional building. The entertainment place for...

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Exhibition for spare bought, unused products

The Waste Reduction Alliance Hungary (HuMuSz) showed the objects at the event organised on „Buy Nothing Day”. In Hungary yearly 5 million tons waste ariesen, what could be minimized with...

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Decrease in retail sales continued

According to Hungarian Central Statistic Office the retail sales has been falling since the beginning of the year. The volume of retail sales adjusted for calendar effects decreased by 2.5%...

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Sparkler action for costumers

The government started the action to protect the consumers with strong supervising in christmas season. The control period ends on first week in 2008, the most authorities take part in...

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Fake slaughterhouses were found

One of them worked in a crumbling hovel in Budapest, in the other in Region Pest pigs and cows were sliced. The processor in Budapest were checked and baned several...

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The online ordered food are not fresh enough in England

A snapshot survey by the consumer organisation found “best before” dates were, on average, a day earlier for goods ordered over the internet. Which? bought goods from Tesco, Sainsbury's, Asda...

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Growing markets of refreshers

According to Nielsen research 7% more beer, 16% more mineral water, 17% more fruit juice were sold in Hungary between October 2006-September 2007. Store types and quantum of sold refreshers...

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Year's end shopping focus on hypermarkets

This year MP4 player and auto navigation set are the most popular christmas gifts.  According to Gfk researches in December consumer give 25% more for FMCG as in a normal...

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2008 – Year of Feta

Greece is hoping promotion of its trademark salty cheese will win more international clients.  Despite winning the exclusive right to call its white cheese feta in 2005, after a long...

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Brussels Plans 'Made in EU' Food Label

The European Commission is considering introducing a “made in the EU” label for food and drinks, aimed at identifying products made in the European Union.  The proposal, prepared by health...

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Soon opens the first Cortefiel store in Budapest

Beginning with 2009, Spanish group Cortefiel will market its own brand in Hungary. Cortefiel is targeting urbanized adults between the age of 30 and 60, which makes it a rival...

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Yearly 130 millio kilo meat of pork is bought on black roads

According to specialist of meat industry said: it will be 25% price increase in Europe in 2008.  The members of the Hungarian Meat Association said they have to survive 10%...

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Americans give less money for Chirstmas

The holiday sales season may be the grimmest for U.S. retailers in at least five years said specialists.  High gasoline and home heating prices, as well as levels of consumer...

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Marketing education on IFE-Foodapest

The new founded Club of Marketing Consultants organise presentations during the exhibation's periode. There are several presentation on 20 and 22 November and a half day seminar is waiting the...

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