Events

More mayonnaise, ketchup and mustard sold

The market of liquid flavourings expanded in the December 2007 – November 2007 period both in terms of quantity and value. Growth in terms of value was 7 per cent...

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Changing focus

„Successful HoReCa 2008” was the title of a one day forum organised by Karrier és Stílus Tanácsadó Kft. in the beginning of February. The first presentation was held by Judit...

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Code of Ethics staying in effect

According to a resolution by the Economic Competition Office (GVH), the provisions of the Code of Commercial Ethics relevant to relations between retailers and suppliers shall remain in effect till...

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Discord

Hungarian farmers with produce that is in high demand abroad had a very good year in 2007. Products were exported at higher prices than could have been achieved in Hungary,...

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Mayonnaise showing most dynamic growth

Leading brands like Globus and Univer use intensive in-store communication and health focused innovation to keep pace with private labels. According to recent data from Nielsen, mustard, mayonnaise and ketchup...

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Agricultural price rises slowing down

The prices of agricultural products were 35.3 per cent up in November 2007, compared to the same month in 2006. The prices of plant products were up by 60.2 per...

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Handling parallel quantity units

The functionality of SAP CWM promises a perfect solution for handling products in parallel quantity units. This is part of the fully integrated IT solution developed for the food industry...

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Eco-tour in the south-west Dunántúl

The three day automobile tour intended to promote the consumption of bio products will cover the south-west Dunántúl region this year. The tour will begin on 14. June, in front...

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Dressings popular

According to data from the Consumer Scan of GfK Hungária Market Research, over half of all Hun­garian households bought mustard and mayon­naise during the first nine months of 2007. Mustard...

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Good times in sight for the dairy business

The Agricultural Business Research institute (AKI) monitors trends in the world market of food. Data from the price information system (PÁÍR) of AKI and KSH can be useful for making...

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Dangers and chances in Berlin

The 73rd Grüne Woche exhibition was held between 18-27. January. 1610 exhibitors from 52 countries attended the event. Switzerland was the special guest at the event, while Azerbaidjan attending for...

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Less bottles, more cans

The market share of canned beers continues to grow, while less beer is sold in bottles, as price seems to be more important for consumers than the environment....

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New stars in the Milky Way

Owing to the uncertainty and instability in the world market, there is a lot of excitement in the domestic milk industry, while new trends are also surfacing. – It looks...

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Growth accelerating this year

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, growth is expected to accelerate substantially in 2008, compared to the previous year. Both the external and internal balance...

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Brand campaign a priority

The Hungarian Brands Association organised its ninth campaign in February 2008. 10 popular brands – of Beiersdorf, EVM, Henkel, Kométa, Magyar Cukor, Procter&Gamble, Reckitt-Benckiser, Sara Lee Unilever – appeared on...

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Autumn reactions

The average consumer price of milk was up by 30 per cent in Germany in September last year compared to 2006. Consumers immediately responded by reducing their consumption, according to...

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More foreigners, staying for shorter periods

The number of nights spent at commercial places of accommodation by foreign and domestic guests only grew by 0.9 per cent in the January – November 2007 period, compared to...

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Pineapple from orange

The Winter Fruit Carneval is to be held for the first time between 27. January and 10. February in the Europark mall. Gigantic sculptures made from tropical fruits will be...

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Hair dye sales growing

Sales of hair dyes continue to expand. According to Nielsen data, sales exceeded HUF 6 billion in the November 2006–October 2007 period, with growth of 12 per cent. Consumer prices...

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Online shopping becoming more popular

According to a Nielsen survey conducted among Internet users in 48 countries, 82 per cent of Hungarian net users have purchased something using the Internet. Whereas the most popular items...

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Environmental competition

Tetra Pak Magyarország and WWF Magyarország launched an environmental competition for primary schools in February with the aim of increasing awareness about environmental issues. The final with the best five...

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Natural brunette is in, but blonde is still popular

The segment of hair dyes has been expanding for years. Natural colours are the present trend. Marketing budgets of sufficient size play an important role in the present expansion. Competition...

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Large supermarkets dominant in Switzerland

According to a Nielsen consumer survey, the Swiss visit supermarkets or hyper markets 17 times per month on average and are willing to travel relatively long distances in order to...

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Older people not too old to consume

Instead of cult of youth, or at least in addition to it, a cult of age is expected to be in the focus of future marketing by Ákos Kozák, managing...

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Dynamic expansion in the market of electric toothbrushes

Retail sales of toothpaste show stagnation, though sales grew by 5 per cent in terms of value last year and approached HUF 10 billion.. The sales of toothbrushes declined somewhat...

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Flour and cooking oil on top of the price wave

Consumer prices rose by 0.4 per cent in December 2007, while prices were up by 7.4 per cent compared to the same month in 2006. Inflation had slowed down during...

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Older people open to innovation as well

According to a qualitative survey by Nielsen, the over 49 age group spends more than it used to at a younger age. They are open to new FMCG products targeted...

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Nice combinations by toothpaste brands

The majority of the Hungarian population consumes only three tubes of toothpaste and a single toothbrush per year. The overall size of the market hardly shows any change. According to...

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When the inspectors come

In recent months, we have seen numerous reports about “dawn raids”, unexpected inspections carried out by the Business Competition Office (GVH). As such raids can be carried out without prior...

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Youthful consumption

According to the findings of a Nielsen survey conducted in 42 countries, the general attitude of society becoming more “youthful” has an effect on consumption. For example, people in their...

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