Nielsen tested Internet drug orders in 55 countries

By: trademagazin Date: 2010. 07. 30. 00:05

According to the online survey of the Nielsen market research company made in 55 countries, including Hungary; Among Hungarian customers, the web orientation after drugs and medicinal products plays a prominent role.

While the one-third of the Hungarian Internet users (34 percent) are buying only medicine after informed about the product on the internet, in Europe this data is less than half of the Hungarian datas; 15 percent. In general, 28 percent of the Hungarian Internet users informs about health-related facts, using the web. The rate is the same as the European average.


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