Market News

Good and bad news from Tokaj

Costco, one of the largest U.S. supermarket chain will distribute Tokaji Aszú wines for ten years. Costco contracted with Tokaj Trading Co. to pay an annual 2.5 million USD for...

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Positive list of the Four Paws

The Austrian animal rights organization the Four Paws took the Hungarian poultry producers who have undertaken not to apply technologies related to animal torture onto the positive list. The organization...

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The winning three: quality, price and choice

According to the “Shopping Monitor 2009/2010” study of GfK Hungária Market Research Company; The most important criterias in the choosing of shops are: quality of freshness and price. The types...

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Yogurt was the star of last year

According to the retail datas of the MEMRB Market Research Bureau; Yoghurt products were able to achieve outstanding growth last year. From 2008 to 2009 the FMCG market grew nearly...

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Unemployment close to 12 percent

According to the Central Statistical Office; in the first quarter, unemployment continued to increase. The number of unemployed persons was 498 thousand, which means a 11.8 percent unemployment rate. In...

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The Slovakian Parliament authorizes the Tokaj name

In the Slovakian part of the Tokaj wine region, the Tokaj name can be used again, from the 1st of June – decided the parliament in Pozsony on Tuesday. Last...

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At least the agriculture and food industry are looking for workers

According to the datas of the Workania.hu job portal; in 2009, the number of those who were looking for jobs increased by 4.5 percent, while 28 percent less jobs were...

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U.S. consumers are very confident

Consumer confidence in the U.S shows a spectacular improvement: in April, the Conference Board's confidence index rose up to 57.9 points from the 52.3 points of March. The market expects...

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Red wine against stroke

Red wine consumption in the case of stroke reduces the rate of brain damage – at least this is the conclusion reached by the researchers of the U.S. Johns Hopkins...

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Customer confidence needs to be strenthened (X)

Originality-and quality check of food products is necessary. )Since the 2006 scandal,  illegal trading with vehicle components has become more common instead of abuses with highly protected vehicle documents. The...

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Manufacturer brands are robust among insecticides

The insecticide and insect repellent market contracted by 4 percent in value last year – Nielsen registered a HUF 3.5 billion turnover. One packaging unit costs HUF 586, 20 percent...

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No more wasting money

GfK Hungária’s research comprising the year 2009 pointed out that after clothing and travelling, Hungarian households also had to start economising on the food budget last year. In the first...

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Soproni Blaufrankisch united

Sopron region wineries established Hungary’s first collective wine trading company, Soproni Kékfrankos Kft. The company’s assortment is made up of 28 excellent wines from 15 Sopron wineries, alongside the famous...

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Choosing a store and shopping decisions in front of the shelf

Nielsen’s new ShopperTrends survey revealed that a wide selection of products, a good price-value ratio and good quality are the most important competitive advantages for a retail chain, but domestic-owned...

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Minor growth in the processing industry

In January 2010, industrial domestic sales prices were 1.8 percent higher in comparison with the previous month and 1.6 percent higher in comparison with January 2009. Domestic sales prices by...

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Teflon paint

There is a negative sentiment on the Hungarian paint market. One way out of the crisis is innovation – said Antal Szabó, managing director of Poli-Farbe Vegyipari Kft. when introducing...

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‘Fair share’ is the most effective

Many FMCG manufacturing companies carry out in-store surveys themselves, but these prove to be less efficient than they expect. My experience is that many decision-makers need complex systems that fit...

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Deficit in retail

In terms of volume, retail sales were 5.6 percent lower in January 2010 than in the same period the previous year. Retail sales were up by 0.6 percent in January...

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Ranking of retail chains stays the same: Tesco leads, followed by two Hungarian chains

Nielsen’s 2009 ranking shows that Tesco is the food and chemical product retailer with the highest turnover, followed by CBA and Coop. Just like a year earlier, Spar and Reál...

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Focusing on customers inside and outside of the store

The space outside the store talks to us, it communicates. Walls, giant posters and citylights attract our gaze. People find hyper- and supermarkets very easily, there are signs all over...

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A decrease in prices dragged Slovakian turnover down

According to Lucie Hrusová, communications and customer relations director of Nielsen Czech Republic the turnover of hypermarkets in Slovakia fell in terms of both value and volume last year. Discount...

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The several-year shrinking of the store network stopped last year

Last year Nielsen registered 19,900 general food stores in Hungary, practically just as many as a year earlier. The number of hypermarkets rose from 137 to 152, while the 401-500...

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Shelf rail came alive

Innovation plays an ever-increasing role inside the stores too. As the result of cooperation between Toshiba Tec, CBA and Szintézis, in August 2009 electronic shelf rails were installed in Veszprém’s...

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Facts and misbeliefs about our trade with Slovakia

Slovakia is the 5th biggest target market of our agricultural export, but it is also one of our top five import markets. Among the countries of the Visegrád Group, Slovakia...

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Cheese was special: value sales declined, but volume sales augmented

Cheese turnover fell by 5 percent to HUF 72 billion last year, while in terms of volume a 10-percent growth was registered and retail sales surpassed the 50,000-ton threshold. The...

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Tuned to the frequency of shopping

In Hungarian retail more and more stores use equipment that performs the job of human workforce. Germany company Wincor and Hungarian IT specialists already developed everything the store of the...

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From Michurin to Volkswagen

By buying and using the Mirelite name, Mirsa not only saved a Hungarian brand, but they also proved that SMEs can be strong if they have a modern company structure....

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(HU) Alternatívákat keresnek a sajtmárkák a dömpingár ellen

Sorry, this entry is only available in HU....

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With evergreen bags for the environment

METRO, SPAR and Tesco urge their customers to quit using disposable plastic shopping bags and switch to environmentally friendly solutions. After every shopping bag sold by METRO Hungary, 5 Forints...

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In 2009 cheap cheeses pulled the market

As GfK Hungária’s ConsumerScan revealed, we bought 12 percent more cheese in 2009 than a year earlier. The average household purchased 16.9 kg of cheese, largely due to an increase...

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