Market News
Roller coaster ride for industrial production
Date: 2009-04-05 08:00:00
Industrial production was down by 22.9 percent in January 2009, compared to January 2008 and up by 2.5 percent compared to December 2008. Industrial export was down by 29.2 percent....
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Fastest growing foods
Date: 2009-04-05 08:00:00
Table. Products achieving the biggest growth in the February 2008-February 2009 period. (percentage)...
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Examples for measuring the effectiveness of promotions
Date: 2009-04-05 08:00:00
In times of recession, it is a good idea to support strong brands with budgets concentrated on the most effective promotional tools. Measuring the effectiveness of promotional activities has become...
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Let’s check out!
Date: 2009-04-05 08:00:00
The cash register zone is undoubtedly one of the two hottest locations in stores which deserves special attention. No other area inside stores has seen such dynamic change and development...
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Spring Coupon Days defying economic crisis
Date: 2009-04-05 08:00:00
The Árkád and Europark malls in Budapest and malls in Eger, Nyíregyháza and Kecskemét have joined forces with the napiakciok.hu web site to multiply their Easter turnover. The success of...
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New service by Nielsen to help in POP promotional activity
Date: 2009-04-05 08:00:00
How is my POP promotion program implemented? Have my displays been placed as agreed? What-in-store activity mix is most likely to facilitate the success of my campaign? Nielsen is planning...
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Award for TV2 BRANDcare – T-Home cooperation
Date: 2009-04-05 08:00:00
In the Local Deal of the Year category of the Festival of Media Awards, the brand introduction campaign of T-Home has reached the final. This innovative BRANDcare solution based on...
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Battlefield report
Date: 2009-04-05 08:00:00
I am not too worried about POS marketing which is good news for the profession and also for customers. Customers have been getting increasingly conscious for some years, but their...
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Tesco, CBA and Coop leading, with Spar and Lidl catching up
Date: 2009-04-05 08:00:00
Tesco, CBA and Coop lead the top list of retail companies generating the highest revenues in 2008. Tesco generated revenues of HUF 602 billion, while revenues of Héliker, the last...
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Buying beer a shameful thing?
Date: 2009-04-05 08:00:00
According to eye camera research conducted by GfK Hungária, shopping decisions regarding beer take only 1-2 minutes and often cause shoppers to feel ashamed. The question of whether buying beer...
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Modern stores accounting for largest part of beer sales
Date: 2009-04-05 08:00:00
According to the Nielsen Retail Index, the assortment of beer has widened substantially since 2004, with hyper markets producing the biggest expansion. Primarily, this expansion is due to the appearance...
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Digital Signage – Slowly but surely
Date: 2009-04-05 08:00:00
Digital signage is a new area of marketing technology which is showing dynamic development in the global market. DS is gradually becoming a term used as frequently as ATL or...
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At least 25 thousand consumer-protection check-ups this month
Date: 2009-04-03 14:22:00
Provider sectors, especially those involved in tourism are about to face yet another surge of consumer protection-control between the interval of 1st and 30th April. The major emphasis of these...
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Spanish-Hungarian business relations to be strengthened at trade-show in Madrid
Date: 2009-04-03 04:23:56
It is the first time that Hungary as an exhibitor took part in the Madrid-based Salón Internacional Del Club De Gourmets trade-show, between 30th March and 2nd April. Wines from Tokaj,...
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Chocolate-industry is not at all touched by the crisis
Date: 2009-04-03 03:14:12
In spite of the deplorable economic conditions, chocolate-factories seem to profit from the crisis. Chocolate-manufacturers have managed to produce a 7 percent increase of yield in Germany, while American sales reports...
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Baby food experiencing the largest sales growth in the speciality food market
Date: 2009-04-03 02:04:12
Baby food experienced the largest sales growth in the specialty food market between 2006 and 2008, according to National Association for the Specialty Food Trade. Specialty baby food generated $58 million...
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A 20 percent decrease of oilseed products
Date: 2009-04-02 21:43:00
Oilseed production is expected to decrease by approximately 20% in the 2009/2010 marketing year partly due to an expected decrease in sunflower seed area and lower yield. All major oilseeds...
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Increasing price of living pig and import-competition getting stronger
Date: 2009-04-02 21:37:00
Moreover, there is an increase of meat-prices and the prices of meat products, and import-competition is getting stronger and stronger. The annual Easter-time meat-breakfast organized by the Hungarian Meat-Industry Association...
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Energy-drinks appear to be crisis-resistant
Date: 2009-04-01 20:52:00
In spite of the crisis, a bustling trade can be seen in the energy-drink retail-sphere. Retail volume faces a 31 percent expansion value-wise, whereas a 42 percent increase when it...
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Food sales price grow by 2.8%
Date: 2009-04-01 05:27:02
According to Central Statistic Office Domestic sales prices of industry rose by 2.4% in February 2009 compared to the previous month and were 6.6% higher than in February 2008. ...
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The latest downgrade may have serious consequences for the market
Date: 2009-04-01 04:28:44
Hungary's sovereign debt is just a step away from falling to junk status, after the latest downgrade by Standard & Poor's, American business magazine Forbes pointed out on Tuesday. S&P...
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Keeping stores close would save more workplaces
Date: 2009-03-31 19:44:00
Fewer workplaces were forced to close if stores would not open on Sunday – the trade union of commercial clerks (KASZ) claims. SZ-president József Sáling pointed out that keeping stores...
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Europeum at Blaha square Budapest
Date: 2009-03-31 05:37:39
Real-estate developer ABLON plans to open a new shopping centre called Europeum in the busy Blaha-area by late 2009. Blaha Lujza square keeps a busy traffic of 300 thousand people...
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More Hungarian food in the shops
Date: 2009-03-31 05:18:00
Starting from 30t h June at the latest, 80 percent of sold food-products in Hungarian stores is supposed to be of Hungarian origin, Agricultural minister József Gráf mentioned now that...
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Brands love mommy-bloggers
Date: 2009-03-31 04:13:25
Mommy-bloggers can easily become the big fishes of online marketing in the near future. As a matter of fact, mothers are top-consumers: they are responsible for $2.1 trillion of...
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Online Retailers getting more popular
Date: 2009-03-31 04:06:52
If current trends continue, online retailers could outstrip the popularity of high street giants, according to TNS Worldpanel. In its annual top 10 list of the favourite retailers in...
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Expectations hit bottom again
Date: 2009-03-30 09:13:32
According to the survey conducted by GKI Economic Research Co. (www.gki.hu) with the support of the European Union, neither businesses nor consumers have ever been as pessimistic before as this...
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V4 commercial ethical code is about to come
Date: 2009-03-30 08:55:34
The Agricultural Chambers of V4-countries agreed to take steps against dishonest merchants jointly, at the V4-conference in Debrecen organized by the Hungarian Agricultural Chamber. The V4 Agricultural Chambers have taken...
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Even 20%-profit increase available with data analysis methods
Date: 2009-03-30 08:46:03
Firms with an outstanding performance use analysis techniques five times more frequently than weaker companies do. Surveys justify that a carefully-planned analysis toolbar and the exploration of deeper contexts...
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'Young Enterproneurs of the Future' were awarded
Date: 2009-03-27 11:59:39
Dreher Brewery submits the talented youngs with all together HUF 6 million and with half year free of charge advises in realisation of entrepreneurship. It was the third time...
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