Other
Corporate football
Date: 2007-04-25 08:00:00
Recently, I had the opportunity to become familiar (again) with the daily operative tasks of talented sales reps with a few years of experience. The objective was to tailor their...
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Still in pessimistic mood
Date: 2007-04-25 08:00:00
According to the latest survey prepared for K&H Bank, the confidence index of the small and medium enterprise sector rose from –61 points to – 53 points recently. K&H Bank...
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How should I tell you?
Date: 2007-04-25 08:00:00
Clotted dairy products are healthy, but this fact is rather difficult to communicate. More expensive categories show more dynamic development, but this is also a HUF 50 billion segment. Increasing...
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Rejuvenating cure with Forgó-Morgó
Date: 2007-04-25 08:00:00
More than 188 million electric appliances which are over 10 years old are used in European households. Their proportion is 40 per cent in Hungarian households. Hungary has joined the...
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The system of six thinking hats
Date: 2007-04-25 08:00:00
Improving the efficiency of decision making is ever more frequently a topic of discussion in business literature. In April, two lectures were given by Edward de Bono about the peculiar...
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Austrian food tour
Date: 2007-04-25 08:00:00
Austrian Food Weeks were held in Interspar, Kaiser’s and Spar stores for the fourth time between 8-22. March this year, as well as in Cora hyper markets between 11. April...
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Impulse for the ice cream market
Date: 2007-04-25 08:00:00
The unusually warm weather had a favourable effect on the retail sales of ice cream. Retail sales of ice creams grew by 26 per cent in terms of value last...
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What is CECED?
Date: 2007-04-25 08:00:00
CECED was founded by eleven manufacturers and distributors of household appliances in 2004. The founders were BSH Kft. (distributor of the brands Bosch, Siemens and Ufesa ), DOMETIC Rt., Electrolux...
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Domestic training to keep up
Date: 2007-04-25 08:00:00
According to Erika Szabó, strategic director of Manager Könyvkiadó, there is demand for such programs in Hungary. The training course „Six Thinking Hats – Stages of parallel thinking” offered by...
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Peanut bars are the most popular
Date: 2007-04-25 08:00:00
Flavour is the most important factor in choosing a chocolate, according to the findings of a recent survey. Peanut/ almond flavoured bars are the most popular (44 %). 7 out...
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Specialities for the summer ice age
Date: 2007-04-25 08:00:00
When hyper markets lose market share in a category, while private labels are more popular than ever, it is reasonable to suspect discount stores behind this trend. Discounts stores not...
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Several benefits pointed out in the campaign
Date: 2007-04-25 08:00:00
In this campaign, CECED intends to point out how much more energy is consumed by older household machinery compared to modern and efficient models. It is also emphasised that retailers...
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When competitors use price to attack
Date: 2007-04-25 08:00:00
Manufacturers of brands are ever more frequently faced with competition which uses low prices. Most of them are forced to review their price strategy as a result of a challenge...
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Széchenyi Card: always at hand
Date: 2007-04-25 08:00:00
64 savings co-operatives have joined the sales network of Széchenyi Card so far, as a result of an agreement signed with the National Alliance of Savings Co-operatives and Takarékszövetkezeti Bank...
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Gel fix and preserving sugar on top of the list
Date: 2007-04-25 08:00:00
According to the Retail Index of Nielsen, preservation of fruits at home is becoming more popular. Sales grew by 43 per cent in terms of value between February 2006 –January...
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High prestige ice tea brands
Date: 2007-04-25 08:00:00
Lemon and peach, relative expensiveness and a growth rate of 20 per cent annually – these are all characteristics of the ice tea market. Ice tea is a growing category...
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Spring wave of Austrian weeks
Date: 2007-04-25 08:00:00
Spar, Cora, Metro. These three chains have organised Austrian food weeks in Hungary this spring. The three year long international promotional campaign for Austrian food with an annual budget of...
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Failure to pay no longer a shame
Date: 2007-04-25 08:00:00
AccAccording to a recent analysis by Coface Hungary the insolvency rate for Hungarian enterprises grew by 24 per cent in the first quarter of the year, compared to the same...
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Compact preservatives are for young people as well
Date: 2007-04-25 08:00:00
Sometimes modern convenience products serve to preserve traditions. Making jam, or preserving fruits at home would probably disappear from kitchens if such processes could not be completed much faster than...
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Market share of more expensive nectars and juices growing
Date: 2007-04-25 08:00:00
While HoReCaA sales of fruit and vegetable juices fell by 4 per cent in terms in volume, the same grew by 3 per cent in terms of value between December...
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A new age for the meat trade
Date: 2007-04-25 08:00:00
Practically all households buy meat products. The main topic of the international seminar Packforum® held in March, was vacuum sealed packaging. Sealed Air Cryovac knows more than any other company...
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Less imported products of higher quality
Date: 2007-04-25 08:00:00
The proportion of imported products on the shelves of food stores did not increase last year, but quality was better than before.. However, manufacturers and retailers do not seem to...
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Razor blades disposed of, sales growing
Date: 2007-04-25 08:00:00
According to the Retail index of Nielsen, the market of shaving products is expanding. The number of razor blades and disposable razors sold in 2006 was over 50 million with...
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Bakery products showing biggest price rise
Date: 2007-04-25 08:00:00
Food prices were 9 per cent higher on average in March than a year before. Prices of bakery products rose by net 4,8 per cent compared to February. The prices...
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2006 was the year of grain
Date: 2007-04-25 08:00:00
2006 was a successful year for Hungarian exporters of agricultural products. Exports grew by nearly 10 per cent-over the year, while imports expanded by 10,3 per cent. Imports from the...
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Slogans for shaving: convenience, skin care, design
Date: 2007-04-25 08:00:00
Continuous innovation has left its mark in the market of shaving products. Shaving foam is losing its appeal, after shave lotions are no longer all about masculine fragrance, while razors...
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Turkey market: recession not as bad as expected
Date: 2007-04-25 08:00:00
Production of turkey meat in the EU declined by only 3,5 per cent last year, though 5,5 per cent was expected by experts. According to a forecast by USDA, the...
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Objective: to follow contours perfectly
Date: 2007-04-25 08:00:00
Convenience is the most important requirement in the HUF 1,5 billion market of electric razors. The primary objective during development is to allow a perfect shave even in places which...
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Waiting for interest rates to fall
Date: 2007-04-25 08:00:00
According to a forecast by GKI Gazdaságkutató ZRt made with the co-operation of Erste Bank, the objectives of the convergence program for this year are almost certainly going to be...
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