Company and Personal News

We wouldn’t worry…

According to the British Bar and Pub Association, many towns will be left without an English pub within a few years, if these continue to be closed at the present...

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Heineken Hungária ending a good year

Heineken Hungária achieved a 16 per cent increase in operating profit and 12 per cent rise in net revenues in 2007. Sales grew to 392,000 hectolitres, with net revenues reaching...

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Question:

My question for Dávid Aniot, brand manager of Coca-Cola is: What does an advertiser expect of sponsoring, or of developing content of its own?...

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I Primi

„I Primi” is an Italian fast food restaurant with non-stop service. The menu is authentically Italian (minestrone, bruschetta, salads, pastas, spaghettis, toretllini etc.). Design is modern and Italian, with stills...

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Cold start

The per capita consumption of ice creams is well below the European average in Hungary, although manufacturers keep expanding their assortments from year to year. Probably, the most important limitation...

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Szentkirályi over 5 billion

Total revenues of Szentkirályi Ásványvíz Kft. exceeded HUF 5 billion in 2007, with an increase of 16 per cent compared to 2006. They are planning to reach 6 billion this...

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Answer:

All brands try to represent something. When successful, this results in a connotation like hip-hop with Sprite, or chasing chicks with Axe, or a positive attitude to life with Coke....

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Arriba Taqueria

How can an authentic taqueria be designed to meet Hungarian HACCP regulations? It is not easy, but the owners of Arriba Taqueria are doing well. The management is of Mexican-American...

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Based on paper

Problems with hygiene can seriously damage the prestige of HoReCa units. Paper articles of adequate quality play a major role in the way the business is perceived by guests. According...

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Uninterrupted expansion by Kékkúti

Total revenues of Kékkúti Ásványvíz Zrt. from sales of mineral water exceeded HUF 12 billion last year. The three Kék-kuti brands, Theodora, Nestlé Aquarel and Perrier held a combined market...

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Makes even dirty work tidier

Creative designers of STI group have done their best to reproduce the shape of the new Vileda sponge product line in their blue displays. Several versions of the display have...

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Coffeeheaven

Another international cafe chain has arrived. Their first cafe was opened eight years ago in Poland and today they have 44 cafes there. The unit opened in Ferenciek tere is...

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Revenues of Henkel CEE over EUR 2 billion

Revenues of Henkel Central Eastern Europe (Henkel CEE) grew by 17.7 percent to EUR 2,214 billion in 2007. Each division of the company produced double digit growth in 2007. A...

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Plus turning into Spar

Tengelmann has sold 174 Plus stores to Spar Magyarország, which brings the total number of Spar stores to 378. Peter Feiner, chairman of Spar Magyarország has told us about the...

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First Marché to open in Páty

Marché International, a member of the Swiss Mövenpick group is to open 6 units in Hungary with MOL. Both restaurants and bistros will be operated by Marché. According to Turizmus...

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Together, with professionals

“Find out what people want and sell it to them” is an American proverb. The concept described below is a perfect example of this principle being applied. According to surveys,...

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Slimmer Univer products

The packaging of mayonnaise and a number of other Univer flavourings have also been redesigned. Flasks have become slimmer, with a more curved and more feminine shape. Main design elements...

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Ladies, put on your sunglasses!

The cooking oil business seems to be a good one. This is why we have seen a flood of imported and private label products on store shelves in recent years,...

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Caps for SIÓ

The five month HoReCa campaign of SIÓ-Eckes Kft. is to begin in April. The campaign is aimed at mobilising waiters and bartenders to collect as many SIÓ and Hohes C...

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Restaurant on-line

We respect restaurants which take the trouble of regularly up-dating their web sites. We only discuss good web sites of good restaurants so that everybody can learn from the mistakes....

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Green world of Coca Cola

The new World of Coca-Cola® complex located in Atlanta has officially been classified as “green” by the American Council of Green Architecture. 20 per cent of the materials used for...

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Coca-Cola/Happiness Factory

Happiness Factory – the movie shows us the fairytale inside world of a coke machine and also shows us in a creative way what happens when the machine runs out...

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Six months outdoors?

Terraces are an irresistible attraction for guests from the spring till autumn. Though our “terrace culture” is developing, it is still behind the European average. Money spent on terraces is...

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Food for the gods

Mushroom has been rediscovered in Hungarian cuisine in recent years and is enjoy increasing popularity. Mushroom was regarded as the food of gods by gourmands in antiquity. Practically limitless quantities...

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Domestic and international recognition for dm

Dm has received the „Salute to Excellence Award” from PLMA. Packaging, innovation and concept of private labels have all been taken into consideration in the making of this decision. Private...

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SIÓ prémium

A nice moment, a well-known face, our everyday environment, all making us feel ourselves to be at home in the World, just like a well-known flavour. Our World. SIÓ. Agency:...

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Franchise news

According to the franchise top list of 2008 published by www.enterpreneur.com, 7-Eleven has broken the hegemony of Subway. Donkin Donuts, Pizza Hut, McDonald’s and KFC are all there in the...

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The Spanish are coming

Though Spanish cuisine is not the first thing that comes to our minds when we hear about gastronomic globalisation, Spanish cooks are deemed to play a key role in 21st...

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InBev strategy a sucess

InBev, the mother company of Borsodi Sörgyár Zrt. achieved growth in all areas last year. Sales expanded by 4.7 per cent in terms of quantity, while revenues rose by 7.2...

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Carte d’Or Vanília

Nothing is as original and delicious as Carte d’Or, which is made using only quality ingredients and creative and exciting recipes, with all the passion of creation. Agency: McCann Erickson...

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