Company and Personal News

Gold medal winner vending machine

An interactive Coca-Cola vending machine won the Golden Lion in the ”Point of Sale” category at the 2009 Lions festival in Cannes. Its display is combined with Flash and Bluetooth...

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New production manager at FrieslandCampina

From 1 August 2009, Józesf Szász is the new production manager at Friesland Campina’s Hungarian affiliate. He has been managing the company’s Romanian supply chain and will continue to do...

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Trade magazin HoReCa special award: St. Hubertus 33 promotion and prize game – Find the Deer! Joint the Hunt!

For many years, exciting promotions have been organised for St. Hubertus 33 by Zwack Unicum Nyrt. In the spring of 2008, student parties were focused on in order to enhance...

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Harmony between beer and food

The time is long gone when wines were paired with dishes and beer with pretzel or sausages. A web site called www.greatbrewers.com helps you group the different dishes and the...

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Visit at the ice cream factory

On 16 July, Unilever Magyarország Kft. organised a factory visit for journalists in its 52,000 m² production unit in Veszprém. Guests had a chance to follow the production process of...

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The 500th Coop store is on the network

On 9 July, the new Karcag store of Co-op Star Zrt. was connected to the integrated IT network of the retail chain. CEO László Murányi revealed that HUF 4 billion...

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POPAI special award: Kitchen of Fresh Ideas Multibrand Program 2008 – Unilever–Interspar co-operation

Enhancing customer loyalty is a priority for both Interspar and Unilever , which has resulted in the creation of the Fresh Ideas Multibrand Program intended to promote the everyday use...

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Cone-shaped pizza

Pizza is undoubtedly one of the most successful fast food varieties, but in the to-go format it was prepared to no avail. In 2004, an Italian company launched Konopizza –...

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Progressive cooperation between domestic manufacturers

With a HUF 3 billion investment the cooperation of experts from SIÓ-ECKES and Gramex 2000 bore fruit: a new, aseptic bottling line for Gramex 2000 Kft. Katalin Zarándy of SIÓ-ECKES...

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Pricer shelf labels gain ground

Pricer offers the biggest installed base of electronic shelf label systems in Western Europe. In Hungary Praktiker, CBA and a multinational retail chain are testing the e-label....

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Trade magazin special award: Profi Birthday prize game – „That was professional, Klárika!”

Top promotions are accompanied by several prize games each year in the Profi discount chain. The Birthday campaign in September 2008 was special, as it was supported by the Balázs-Korda...

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The last Plus shop had been rebuilt to Spar

The Plus brand has disappeared. The former Plus supermarkets became to Spar – a new corporate identity, extended range, high quality trade are waiting for the customers. The Spar Hungary...

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Auchan launches hypermarket price comparison site

Auchan launches a website, he www.hiperarak.hu which will compare the prices of the domestic hypermarkets. The www.hiperarak.hu website (currently not working) established in accordance with previous recommendations of Self-contolled Advertising...

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Kapuvári Meat Zrt. will expand its production

Kapuvári Meat Zrt. will expand its production to two shifts at the recently built bacon plant, built by a 400 million HUF investment, due to the planned autumn launch of...

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Heineken says no to recession

Heineken closed the first half of the year, with a 489 million euro net profit, 20 percent above the same period of the previous year. The turnover was 11 percent...

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Health Day in Tesco for the second time this year

On the 28th August Tesco Health Day will be held for the second time this year. At 24 locations of the country, including 3 special places, healthy nutrition and lifestyle...

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Juicy dried plum is the autumn surprise of Danone Activia

Danone Activia’s new autumn taste of juicy prunes with pear-apricot yogurt is available in four packs. The plum, and dried version is one of the most popular fruit of the...

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Foreigners spend more in Hungary, than Hungarians abroad

In the first half of 2009, the total foreign consumption was 544 billion HUF, 21 percent more than the same period of 2008. Hungarians visiting abroad, spent HUF 379 billion...

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The 100th McDonald’s started with hamburger contest

On August 28, in the city Győr the 100th McDonald's restaurant will be opened. It will be the third unit in Győr. There is no other restaurant chain in Hungary...

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Globus canned meat will be manufactured in the Czech Republic

Czech Hamé food industry group will take the production of its Globus canned meat into the Czech Republic, which recently bought the manufacturing and distribution rights of the Hungarian registered...

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Tesco – new banking services

Tesco supermarket chain widens the scope of its financial services and aims the full range of retail banking activities. Tesco recently announced, that 800 new jobs will be created in...

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Unilever: hot ice cream against climate change

The market leader, Unilever fight with special tool against global warming: the company plans to produce an ice-cream, which will be sold at room temperature and buyers will frozen it...

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Aldi wins in the U.S. market

Aldi can be among the big winners of the crisis: The German retail chain – famous for its low prices – can become a major player in the U.S. market,...

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Penny Market: more than 200 thousand people in the loyalty club

Penny Market launched a loyalty club in June, which now exceeds 200 thousand members. The “Penny Fan Game” offers three chances of winning for every customer who requires the card...

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Holiday checks made up 9 percent of the income of accommodations last year

Acording to Central Statistical Office, holiday checks were used in a value of more than 21 billion HUF at commercial accommodation last year. Fourteen billion HUF was recorded at the...

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Hospitality is a success story

In the accommodation and hospitality sector the total value of investments were 58.4 billion HUF in 2008. This is 10.9 percent more in volume than in the previous year, while...

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World premiere at the Veszprém store of CBA Plaza

As the result of the cooperation between CBA, Coca-Cola and Szintézis, a new purchase advertising tool has appeared in the Veszprém store of CBA Plaza: the E-rail which is an...

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Tesco hypermarket opened in Berettyóújfalu

The 108 employees of the new 3,000 square meter complex, are waiting their customers seven days a week, between 6 am and 10 pm at Honvéd u. 13. The new...

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Hungarian tourism still functioning – said Secretary of State

According to Ujhelyi István Secretary of State in the Prime Minister's Office; the economic crisis put smaller negative impact on tourism than expected. Revenues reduce less than expected. Tourism is...

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Season at Lake Balaton finally started in August

According to the CEO of Balatontourist; there would be no complaint about this year's season at Lake Balaton. The next year looks even better if the Western tourists are returning....

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