Magazin: Online: Slower sales, but still growing

NielsenIQ’s online index audits the online sales of retailers with physical stores (Tesco, Auchan, Spar, Online Príma, dm, Rossmann).

Guest writer:
Gergely Kovács
client service manager
NielsenIQ

In the 2nd quarter of 2021 online sales kept growing, but this growth rate was smaller than earlier: food sales augmented by 7 percent and drug sales grew by 11 percent. The share of online food sales was 0.9 percent of the total market, while with drug products this proportion was 1.9 percent. According to NielsenIQ’s Shopper Trends survey, with online FMCG shopping skyrocketing last spring, the purpose of the typical online shopping shifted towards the average shopping needs: promotions and satisfying ad hoc needs became less important, while refilling stocks turned into a general purpose. //