Cheaper, fewer, promotional
NielsenIQ hosted a POPAI Hungary Association meeting on 6 October, the topic of which was e-commerce from NielsenIQ’s perspective.

Erik Vágyi
managing director
NielsenIQ
Managing director Erik Vágyi welcomed participants and spoke about how growing prices, inflation and product shortage issues affect consumers all over the world, in one form or another.

Csilla Zsigmond-Czikora
key account manager group lead
NielsenIQ
Csilla Zsigmond-Czikora, key account manager group lead of NielsenIQ talked about growing shopper consciousness, consumers visiting cheaper stores and looking for cheaper products, buying less and hunting for promotions.

Diána Győrváry-
Aszatrjan
senior consumer insight consultant
NielsenIQ
Diána Győrváry-Aszatrjan, senior consumer insight consultant of NielsenIQ revealed that 89% of purchases are planned, and fewer people buy impulse products.

Gergely Kovács
client business partner
NielsenIQ
Gergely Kovács, client business partner of NielsenIQ put online retailers into the “brick&click” and “pure player” categories. He mentioned that pure players have also started launching private label products.

Krisztina Holczinger-Zay
client service manager
NielsenIQ
Krisztina Holczinger-Zay, client service manager of NielsenIQ gave an overview of European trends. She informed that e-commerce’s share is above 5% in Belgium, the Netherlands, France and the Czech Republic, but only 1.2% in Hungary. //
Related news
Fruit juice market under pressure
Life in the fruit juice category is made more difficult…
Read more >TikTok Shop welcomes merchants in Germany, France, and Italy
TikTok is boosting its European ecommerce operations. From now on,…
Read more >(HU) A retail média felrobbanthatja a hirdetői piacot
Sorry, this entry is only available in HU.
Read more >Related news
Margin is very much not profit
The government announced that it would introduce a margin cap…
Read more >Margin freeze in Hungary: Who is affected and is government intervention really justified?
The Hungarian government will introduce a margin restriction on certain…
Read more >China’s retail sales skyrocket in the first two months of the year
China’s industrial output grew 5.9 percent year-on-year in the first…
Read more >