The art of renewal

Dél-100 develops its franchise chains tailored to individual store needs

Norbert Horváth
owner-MD
In-Food 2000

In-Food 2000 Kft.’s mission is to put international foods and drinks on the tables of Hungarian consumers that represent the best quality. It all started with Pfanner fruit juices, but growing consumer consciousness, consumer demand for premium quality, the health trend and the company’s expertise have made it possible for In-Food 2000 Kft. to keep entering new categories.

Balázs Csorba
sales manager – owner
In-Food 2000

There are many factors which have contributed to the firm’s good performance, from professional trade work through local brand building and active communication with consumers to excellent team work. //

Kedvenc concentrates on partners

Róbert Jakab
owner-CEO
Kedvenc Kereskedőház

‘Kedvenc’s main goal is to operate in a way that we support partners, ensuring long-term stability for each other and preserving jobs. We want to provide better service to partners, so we have developed our warehouses and equipment, and Kedvenc also opened a new, more than 1,000m² meat processing plant. Mirbest Group plays a vital role in creating a stable background for our operations – just like collective purchasing and our private labels., Kukta, Kedvenc Ízek and Bovita. We believe that food safety is going to be crucial in the future, so we have acquired the IFS and ISO 22000 and 9000 certifications.’//

Generation change at Matusz-Vad

Balázs Matusz
CEO
Matusz-Vad

Matusz-Vad Zrt. is market leader in the premium segment and it is one of the biggest food wholesalers in the country. Gourmet Market, the company’s online shop for consumers will be launched in early October 2021. The generation change is a big challenge for Matusz-Vad Zrt.: at the end of August Balázs Matusz established the deputy CEO position to separate ownership tasks from management work. This structure prepares for the process of the CEO’s son, Patrik Matusz taking over the ownership of the company. As part of this, the company will switch to a system in which it is managed by a board of directors.//

MediLine builds reform food shop network

Dániel Novák
managing director
MediLine

MediLine Kft. isn’t only a reform food wholesaler and a retailer, but also a manufacturer, importer and distributor of dietary supplements, food products and cosmetics. There are nearly 15,000 SKUs in the company’s portfolio. Managing director Dániel Novák told: one of the pillars of the company’s operations is tailor-made professional assortment counselling for partners, together with an ever-renewing product portfolio. MediLine has spent years with building its own network of retail outlets, and currently they are busy establishing a franchise network of reform food supermarkets, called Diéta Life Market, which would be present in all of the bigger cities in the Carpathian Basin.//

METRO reacted with innovation

Ákos Taferner
head of marketing
METRO

‘As in 2020 the restriction measures introduced because of COVID-19 influenced the operations of nearly 40,000 of our HoReCa partners in one way or another, the last year was about rapid reactions for METRO. Product delivery became even more important for our customers than before, so we also reacted to these needs as swiftly as we could. Digital communication’s role became more significant, so METRO started communicating more actively on its website, in social media and in personalised e-DMs to partners. We also opened our store to end-users and introduced the METRO Gourmet card. Having said that, the main focus of our business strategy remains serving our professional partners at the highest level.’ //

Niklós grew during the pandemic too

Dr. Zsolt Beréti
managing director
Niklós Tejtermék Depo

In 2020 Niklós Tejtermék Depo Kft.’s sales didn’t suffer because of the impact of the COVID-19 pandemic, as the company even managed to grow a little. This year Niklós Kft. launched its online ordering system, which is in test mode at the moment. The company bought stakes in Katmilk Kft. and thanks to this became one of the operators of the Bonyhád Agricultural Logistics Centre. This step considerably increased the firm’s chilled and dry goods storage capacity. Plans include enlarging the premises in Pécs, for a bigger frozen and chilled product storage capacity to serve the needs of newly acquired gastronomy partners.//

Real Nature: Development in the spirit of sustainability

Éva de Gereczné
Rudnai
purchasing manager
Real Nature

‘Ever since its foundation, sustainability has been one of Real Nature Kft.’s core competences. For instance the Joya brand was introduced to the Hungarian market in 2005, and these products were already made using the latest technology, in order to make production as sustainable as possible. Thanks to developments realised in 2020, as of 2021 we are using eco-conscious packaging technology, our cultivation and production is in-line with CO2 savings, whily we simplified our supply chain and optimised our logistics network. Our carton use reduced by 15 tonnes a year and in partnership with MyForest, every Joya product sold contributes to planting forests in Hungary.’//