Once again two campaigns from Hungarian Product next year

Eszter Benedek
managing director
MAGYAR TERMÉK

This autumn Hungarian Product Nonprofit Kft. came out with two new trademarks, Product of Excellence and the ECOlogical Product label. Managing director Eszter Bendedek reckons their most important task in 2020 is to familiarise product manufactures with the new markings.

Once again Hungarian Product will organise two collective nationwide prize game campaigns to promote trademark using products – one in the spring and another in the autumn. There were 15 brands participating in the campaign this autumn and the next one in spring 2020 will have the capacity to involve even more. Next year’s campaigns will roll out under the name Discoverer, and customers won’t only have the opportunity to win valuable prizes, but will also get the chance to discover Hungary’s natural and cultural treasures.

Tailor-made Hungarian Product promotions organised for retailers will also continue in 2020. This year there was one such campaign for SPAR and another in Auchan stores, and next year will bring minimum two again. In 2019 trademark using products decided by voting that the Retail Award of Excellence for Hungarian Products goes to Co-op Hungary; last year’s winner Spar, Auchan, CBA and Penny Market received honourable mentions.