Tag "magyar termék"
Growth, successful campaigns, new partnerships: this was 2024 for Hungarian Product
This year Hungarian Product set a new record with 260 trademark users, who now strengthen the Hungarian economy with nearly 6,000 products bearing the label. We spoke to Eszter Benedek,...
Read more
Rally for Hungarian food – for the 18th time
The Master Good Kft. team won the 18th edition of Coop Rally. As part of the professional programme promoting quality Hungarian food production and products, this year saw the teams visit six...
Read more
Most domestic companies already use artificial intelligence
Artificial intelligence significantly increases the competitiveness of domestic companies – this is supported by the latest research of Magyar Termék Nonprofit Kft., which was conducted in August among companies using...
Read more
MAGYAR TERMÉK Nonprofit Kft. signed a cooperation agreement with the Office of Education
MAGYAR TERMÉK Nonprofit Kft. signed a cooperation agreement with the Office of Education, so Magyar Product and its trademark system will be part of the public education curriculum. This cooperation...
Read more
Loyalty site magyaranyero.hu is dedicated to customers looking for domestic products
was more than two years ago that Hungarian Product Nonprofit Kft. launched its loyalty site www.magyaranyero.hu. The website was created with the goal of having a platform through which manufacturers...
Read more
In March, Hungarian products play the main role in METRO
Magyar Termék Nonprofit Kft. launched last August, and the March stop of its campaign series entitled THERE IS MORE IN HAZAI, is a joint promotional collaboration with METRO Nagykereskelim. As...
Read more
The METRO Gastronomy Academy is coming
The Easter period is an outstanding season in terms of consumer shopping, for which both manufacturers and commercial chains are preparing. Get in the mood for the holiday this year...
Read more
The”There’s more in the domestic!” campaign just began, which Terran also joined
Choose your home team and win! – began “There’s more in the domestic!” campaign, which was also joined by the 100% Hungarian-owned Terran group of companies. Choosing your home country...
Read more
The annual sales of users of the Hungarian Product trademark exceeded expectations
As a result of the economic developments of the last period, the price sensitivity of domestic consumers rose to a higher level than before. This trend will definitely continue for...
Read more
Hungarian agriculture can be the big winner of the 21st century
Hungarian agriculture can be the big winner of the 21st century, thanks to the development resources it can return to the forefront of Europe within a few years – said...
Read more
„A hazaiban több van” üzenettel indul idén a hazai termékek hónapja
Az idei már a harmadik év, hogy augusztusban kiemelt, integrált kommunikációban részesülhetnek azok a védjegyes terméket gyártó és forgalmazó partnerek, akik részt kívánnak venni a hazai termékek hónapja akcióban. Ennek keretében...
Read more
Magyar Termék védjegyes termék is bekerült az idei Hungaricool győztesei közé
A globális kereskedelembe való betagozódás közel sem zökkenőmentes a kisebb gyártóknak. A 2023-as SPAR és a K&H közös szervezésében létrejött Hungaricool termékverseny egyik győztes vállalkozása a Magyar Termék védjegy használat mellett...
Read more
Price wave hits toilet papers too
Innovations catered to consumer needs Value sales of toilet paper grew by 36% from 2021 to 2022, but volume sales were down 4 %. While moist toilet tissue sales increased...
Read more
The companies using the Hungarian Product trademark system had a big break
The total revenue of companies using the Magyar Termék trademark system exceeded HUF 2,650 billion last year – said the managing director of Magyar Termék Nonprofit Kft. on Thursday in...
Read more
Autumn prize avalanche with trademarked products
Eszter Benedek, managing director of Hungarian Product Kft.: “Shoppers who purchase products bearing the Hungarian Product trademark can participate in exciting prize games this autumn. Our loyalty website, www.magyaranyero.hu serves...
Read more
The pensioner from Szeged bought a Hungarian product and received a grand prize of one million
87 trademarked products of five manufacturers participated in Magyar Termék Nonprofit Kft. “Buy Hungarian products, spin and win!” in a spring community raffle. The promotion broke all records so far:...
Read more
Aldi plays a significant role in the month of domestic products
As we wrote about earlier, the month of domestic products will be organized this August with the participation of nine domestic manufacturers. The message of this is that Hungarian Product...
Read more
August is also the month of domestic products this year
On the initiative of Magyar Termék Nonprofit Kft., August is also the month of Hungarian products this year, the organization announced on Tuesday. The campaign this year is for Abonett...
Read more
“Inno d’Or – Innovation of the Year” awards presented
Trade magazine presented the “Inno d’Or – Innovation of the Year” awards to the winners in Hungexpo’s new Congress Centre on 26 May. Managing director and editor-in-chief Zsuzsanna Hermann welcomed...
Read more
Lidl participated in the export of 81 billion HUF worth Hungarian goods
With the help of Lidl, domestic companies and SMEs exported a record amount of Hungarian products last year, totaling 81 billion HUF, which is 26.5 percent more than in the...
Read more
Nébih: the proportion of Hungarian food has increased in stores
The proportion of Hungarian products in the supply of the most important and sought-after foods increased last year, said the head of the department of the National Food Chain Safety...
Read more
NMHH: more and more new advertisements promoting Hungarian products are being made
The share of new advertising spots promoting Hungarian products increased to almost nine percent in the second half of last year, the communication directorate of the National Media and Communications...
Read moreNagy István: food safety must be preserved even in the most difficult situation
Food security must be preserved even in the most difficult situation, to which customers can also contribute by purchasing Hungarian products, the Minister of Agriculture said at a press conference...
Read more
The most popular brands are also trademark users
Savencia Fromage & Dairy Hungary Zrt.’s brands first joined the ‘Buy Hungarian! Protect domestic products!’ campaign of Hungarian Product, and based on their positive experiences they trademarked popular cheese brands...
Read more
ITM: more and more social cooperatives can use the Hungarian Product Trademarks
Across the country, 17 social cooperatives can offer 120 types of goods with the Hungarian Product or Domestic Product trademark, while the same number of different goods are waiting to...
Read more
Hungerit realises one development project after the other
In August Szentes-based poultry company Hungerit Zrt. completed building its new breaded product factory. With the new unit production capacity will increase by 30 percent to reach 12,000 tonnes –...
Read more
(HU) Áttöri az álomhatárt a Magyar Termék, új hazai márkát vezet be a SPAR
Sorry, this entry is only available in HU....
Read more
(HU) Sikeresen lezajlott a 11. Magyar Termék védjegyeket népszerűsítő promóció
Sorry, this entry is only available in HU....
Read more
Beyond poppy seed noodles and after a price increase
One of last year’s winners is the pasta category, but the rapid sales growth seems to have come to a halt this year – we learned from Gábor Bokros, deputy...
Read more
