The most popular brands are also trademark users
Savencia Fromage & Dairy Hungary Zrt.’s brands first joined the ‘Buy Hungarian! Protect domestic products!’ campaign of Hungarian Product, and based on their positive experiences they trademarked popular cheese brands such as Medve, Tihany Camembert or Karaván.
Trade marketing manager Edina Lató told: this way they can accentuate how important the origin of these products is for the company. //
The above article has also been published in Issue 2021/12-01 of Trade magazin.
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