Tag "Savencia Fromage & Dairy Hungary"

Magazine: Will this year’s barbecue season go up in smoke?

Jens Hillebrand, managing director of Trade Group Europe Kft.: “During the pandemic there was an upturn in the grill product market, but we are pessimistic about this year’s season: growing...

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The most popular brands are also trademark users

Savencia Fromage & Dairy Hungary Zrt.’s brands first joined the ‘Buy Hungarian! Protect domestic products!’ campaign of Hungarian Product, and based on their positive experiences they trademarked popular cheese brands...

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Magazine: Milk-like flavours with or without milk

Last year the market of plant-based drinks expanded dynamically in both value and volume. According to András Palkó, marketing operations manager of Coca-Cola HBC Magyarország, shoppers are increasingly conscious in...

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Magazine: Fewer holes in the cheese market

The cheese market became a bit less hectic last year: the price of milk didn’t change as often as before. Thanks to the rather constant cheese prices, consumer demand was...

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Being lactose-free is useful in brand building

According to Dóra Pessenlehner, shopper marketing manager of Coca-Cola HBC Magyarország, sales of the company’s plant-based drinks have kept growing in the last few years. The company’s new brand AdeZ...

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