Healthy eating: how to do it if it is expensive?

By: Trademagazin editor Date: 2023. 05. 02. 11:28

Hungarians are aware of the importance and the basics of healthy eating, as 77% know and agree that a healthy diet should be diverse, balanced and complete.

Guest writer:
Ferenc Sági
research director
NRC

This article is available for reading in Trade magazin 2023/5

Still, only 37% say their diet is basically healthy and balanced. Data from the Central Statistical Office (KSH) reveal that Hungarian fruit and vegetable consumption increased in the last five years, but meat consumption also grew until 2021. Hungarians still eat less fruit and vegetables than the EU average, and the number of people suffering from cardiovascular diseases is high.

59% of 18-65 year old Hungarians think healthy eating is expensive. 33% of this age group follow some kind of special diet quite regularly, but three quarters of these people do it because of a health problem, and only one quarter do it as a preventive measure. Vegan diet connects sustainability and healthy eating, but in Hungary the proportion of vegans is less than 5%. From the many health trends in eating, Hungarians still give the biggest importance to their food being E-number free, while being free from trans-fatty acids is still something that not many Hungarians care about. //

Growing product selection

Katalin István, Herbow International Zrt.’s marketing director:

Katalin István
marketing director
Herbow International

“The latest data from NielsenIQ reveals that the share of eco washing and cleaning products grew by 14% from 2021 to 2022, while the product selection expanded by 27% in this segment.”

In 2022 the company launched Herbow baby and bambino baby-friendly products, and they also came out with the Herbow Pure sensitive skin fragrance- and allergen-free range. Herbow products have the PETA, Vegan and Green brands certificates. //