Tag "Herbow International Zrt."
New dimensions of cleanliness
In Hungary liquid laundry detergents are dominant: currently they realise 66% of sales, with premium detergents accounting for 20% of sales and traditional detergents only having a 14% share. This...
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Tenderness with every touch
This article is available for reading in Trade magazin 2025/4. Citing data from Statista, György Suha, marketing and PR manager of Caola Kozmetikai és Háztartás Vegyipari Zrt. informs: the value...
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Dishwashing: switched to eco mode
Last year the market of both dishwasher detergents and washing-up liquids developed nicely, with double-digit growth month on month. This article is available for reading in Trade magazin 2024/6-7 “In...
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Competing kitchen rolls
Last year was a difficult one for the paper towel category too. NIQ data shows that although the market expanded by 16.2% in value, it contracted by 11.7% in volume....
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Cleanness and caring: new directions in baby care
In 2023 the Hungarian nappy market is expected to grow by over 10% in value compared to the previous year, but a sales decline is likely in volume, according to...
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MYKIND by Nánásiék Limited Balaton edition
Plant-based MYKIND by Nánásiék Limited Balaton Edition cleaning products are scented with the popular fruits of the Lake Balaton region, they are environmentally friendly, gentle and have an outstanding cleaning...
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Csurran vagy cseppen?
A mosogatószerek és eszközök piacára is rányomta bélyegét az elmúlt időszak. A fogyasztók amellett, hogy keresik a gazdaságos, takarékos megoldásokat, próbálják a mosogatáshoz szükséges eszközöket is minél hosszabb ideig használni....
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Úsznak az árral a mosószerek és az öblítők
A mosószerek és az öblítők szegmensében is érzékelhető a gazdaságos megoldások iránti megnövekedett igény, ami elsősorban a nagyobb kiszereléseknek, illetve az összecsomagolásoknak kedvez. Az illat mellett egyre fontosabbak a fogyasztók...
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Skincare is at the top of the list!
This article is available for reading in Trade magazin 2023/5 Mariann Karsai, brand manager of Henkel Magyarország Kft.: “NielsenIQ data reveal that in comparison with 2021, value sales elevated by...
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Nature Ville washing-up liquid and surface cleaner
Thanks to its skin-friendly formula, Nature Ville washing-up liquid and surface cleaner is the perfect choice for the hand washing of plates, cups, cutlery and other items used by babies and...
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Herbow Bambino liquid laundry detergent concentrate 1000 ml
Herbow Bambino liquid laundry detergent concentrate is skin- and environmentally friendly, and it is very efficient in making clothes super clean, soft and pleasant-smelling, while also protecting the textile from...
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Hand-washing or dishwasher?
NielsenIQ has reported that washing-up liquid sales augmented by approximately 15% in 2022 – value sales grew around 20%, but volume sales dropped 6%. This article is available for reading...
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Healthy eating: how to do it if it is expensive?
Hungarians are aware of the importance and the basics of healthy eating, as 77% know and agree that a healthy diet should be diverse, balanced and complete. This article is...
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Happy baby, relaxed mom
In 2022 diaper value sales grew, while volume sales stayed put – reported NielsenIQ. Izabella Kowalska, Essity Hungary Kft.’s category manager: “Our products produced moderate growth, because of the difficult...
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Nature Ville by herbow
An eco-friendly product for cleaning the plastic and glass surfaces inside the refrigerator. Saponin makes gentle and efficient cleaning possible, as it has no health risk or negative effect on...
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No clothes left dry…
According to Yvette Krubl, Procter&Gamble’s corporate communications manager in Central and Eastern Europe, laundry detergent volume sales stayed put in the July 2021-June 2022 period, while in value sales there...
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Body+ME: Rossmann and Lilu launch new beauty brand
Body&ME is a new Hungarian brand, with products utilising a special formula. It was created by popular media personality Lilu and Attila Bíró (MPBA Mentoring Group Kft.); the latter introduced...
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Fragrance is a key factor in fabric softener buying
According to Tímea Kuk, Unilever Magyarország Kft.’s brand manager, fabric softener value sales grew in 2021, but volume sales (and also the number of products sold) decreased. This indicates that...
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Magazine: Expanding free-from universe
In line with global trends, free-from products are more and more popular in Hungary as well. Health-conscious shoppers can be satisfied, as a large selection of gluten-free, lactose-free, low-sugar, low-carb...
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Magazine: Removing grease is not enough
The markets of both manual washing-up liquids and dishwasher detergents have grown, partly due to the increased importance of hygiene and the fact that customers spent more time at home....
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Magazine: Premium product quality and extra environmental consciousness: Nature Ville by Herbow
Our magazine interviewed Gergely Bakai, Possibility Trade Kft.’s director of strategy about the new brand, Nature Ville, which they market in partnership with eco-friendly and sustainable premium cosmetics and cleaning...
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Herbow liquid detergent JEANS 1000 ml
Herbow’s special laundry detergent for denim is a rapidly dissolving gel, made of natural and gentle ingredients, which help to keep denim flexible and protect it from tarnishing. Contact: Herbow International...
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Gels are the most popular, followed by laundry detergent capsules and powders
Csilla Pásztor, Henkel Magyarország Kft.’s brand manager relied on Nielsen data when she informed us that laundry detergent sales dropped 0.4 percent in January-September 2021 – value sales were up...
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Magazine: Business Days 2021 – The 8th wonder of the world (Part 1)
Nearly 800 participants turned up to discuss the 8th wonder of the world – the restart of the sector – during the 5 five days of the Business Days conference,...
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Herbow washing soda with soap nut – 850 gr
An ‘eco’ cleaning product which is biodegradable – quickly and easily. Washing soda is almost as eco-friendly as soapnut. Its advantage is that no environmentally harmful byproduct is generated during...
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Herbow washing-up liquid
Herbow washing-up liquid can be used for the manual washing of kitchen utensils, plates, cutlery, glasses and other objects, plus for cleaning various surfaces in the kitchen. Contact: Herbow International Zrt. Customer...
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Efficiency, scent and something extra
In 2020 the value of the laundry detergent market increased by 2.5 percent, which was much less than the +7.2 percent in 2019; volume sales stagnated last year – informed...
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Herbow fragrance booster – Be Happy! – Guayaba scent and Herbow fragrance booster – White Love – Hibiscus-hay scent
These products are unique because they don’t just add scent as most fragrance boosters do, but they also contain plant-based textile conditioning and softening ingredients. Our fragrance booster is an...
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Shoppers want natural and effective products
The COVID-19 pandemic made people spend much more time at home, which means that they also had more clothes to wash, more dishes to do and more cleaning work in...
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Magazine: We don’t hesitate when it comes to doing the dishes
According to Dóra Szűcs, brand manager of Henkel Magyarország Kft., the coronavirus pandemic influences the washing-up product market too, as sales grew by two-digit numbers in 2020 for the first...
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