Busy schedule!

Competitions, events, new projects, new colleagues, team building programmes and restructuring… One task comes after the other. We have a busy schedule and the days and weeks are running away – and it is still just March! Oh wait, it is already March! Back at the end of last year we already knew that we would make many changes this year, and now my duty is to call your attention to these, dear readers!

Let me start by informing you that our magazine will be hosting a special event on 25 May. We are inviting executives and strategy planners to a programme like no other before: the Business Meetup & Dinner will feature well-known international and Hungarian speakers. I am sure that many of you are familiar with the name of Nenad Pacek, and those how haven’t met him year will get the chance to do so, and we guarantee you that the event will be a memorable one. The founder and president of EMEA Business Group will come from Austria, to spend an afternoon and an evening with you. Lenneke Schils from GfK Netherlands will also be there, to share never before seen data that can be very influential in the second half of the year, and are also likely to influence making plans for the next year. Last but not least Dr Mária Törőcsik will step on the podium, talking about long-term consumer megatrends and introducing the newest consumer groups. All three speakers will bring special presentations, prepared exclusively for our Business Meetup & Dinner, so only those who come to the event will get to hear what our speakers have to say. After the presentations there will be a roundtable discussion about economic policy, with three invited experts and Szilvia Krizsó as the moderator – more information is going to be available about this in the next issue of our magazine.

But before this programme there will also be a day dedicated to innovations on 11 May. Besides introducing the winners of the Inno d’Or – Innovation of the Year competition, we are going to discuss innovation trends with the invited speakers, so that we can see which way successful innovation work is heading. Persuasion and influence technique expert Dr László Újszászi Bogár, food policy analyst Réka Szöllősi, and Ipsos marketing account director Balázs Fehér will all be there, together with many others, sharing the latest information about the topic with those who come.

Let’s not forget about April either, when some focus on the ham, others care about the chocolate rabbit, and of course there are those who are just happy to have four days off work. Anyway, this is also the month when two important programmes will take place. One of them will be our one-day promotion-themed conference, where we will also be presenting the awards to the winners of the year’s most successful promotions, plus the best teams are going to share the secrets of their successful promotion campaigns. Exciting presentations will be waiting for participants, for instance Péter Geszti will be among the speakers! The other Trade magazin event in April will be one of the year’s most anticipated meetings of the Trade Marketing Club, titled First-hand Information from Market Researchers. Tünde Turcsán from GfK, Csilla Czikora from NielsenIQ and Andreas Christou from RetailZoom will present the most important numbers and trends of 2022, which are still influential today on a daily basis.

We are looking forward to seeing you at some or all of our programmes, which are guaranteed not to disappoint you this year either!

Best regards, 

Zsuzsanna Hermann, Editor in Chief