PR

Digital customer experience is the key to success

Superior customer experience continues its reign in the daily lives of shoppers and retailers. Everything depends on how customers engage with a brand through all interactions they have on their...

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Hungarian brands are valuable – this is the message of MagyarBrands

The mission of MagyarBrands Programme is to turn the attention of consumers and the market to the most successful brands, the most popular and innovative products and services. ‘The pandemic...

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(HU) Új saját márkás cappuccino az ALDI-ban – itt a KOKÁRDÁS Jegeskávé

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New Head of Communications at PENNY

Eszter Kazatsay will take up penny’s position as Head of Communications in Hungary from 1 February 2022. The specialist has gained experience in a number of areas in recent years,...

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Magazine: Conscious shopping, high quality!

Demand is on the rise for high quality, healthy foods that are free from additives, colours, flavour enhancers and preservatives. GALLIO products perfectly satisfy this consumer need, so they fit...

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Kotányi – innovation and marketing for tasty food

Kotányi was originally established by János Kotányi in Szeged in 1881 and it was Erwin Kotányi who founded Kotányi Hungária Kft. in the early 1990s. The pillars of the company’s...

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SPAR launches supplier system for local producers

SPAR starts a supplier system for local farmers and food companies: small family businesses and sole traders can use the Regional Treasures programme to appear with their products in SPAR...

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(HU) Gyorsan változó trendek, digitalizációs kényszer az idegenforgalomban

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Hungarian Product: Two hundred trademark users!

2021 was a record year for Hungarian Product Nonprofit Kft., as the number of trademark using companies went above 200, the company cooperated with retailers 35 times, organised the Hungarian...

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Dirk Rossmann – An interview by Bence Istenes about the new book ‘A polip kilencedik karja’

Haris Park, 10 November 2021 I.B.: Why did you decide to write a book? D.R.: I have been a keen reader all my life and 3-4 years ago two authors...

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KOCH’S focuses even more on healthy and eco-friendly products

In 2021 the company’s main goal has been to make KOCH’S Torma Kft. a really strong company in the domestic and international markets. This December three, innovative new products will...

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(HU) 37 180 gyerek kapott illatos adományt az Örökbe fogadok egy ovit! mozgalmon keresztül

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Award winning company story

On Europe’s Day in Commerce Géza Pahola, owner and managing director of Pahola és Pahola Kft. was rewarded with the Klauzál Gábor Certificate of Honour. He introduced the company to...

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(HU) Kétmillió tyúkra növeli termelési kapacitását a Farm Tojás Csoport

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Sirha Budapest 2022 – The biggest food and HoReCa event in Central and Eastern Europe

Once again the HUNGEXPO Budapest Congress and Exhibition Center will host the Sirha Budapest trade show in 2022, where the crème de la crème of the food, bakery and confectionery,...

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(HU) Európában is egyedülálló vírusmentes és friss levegő irodaházak számára

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Professional recognitions for COOP workers

Prestigious trade awards were presented to the winners on 4 November, Europe’s Day in Commerce. Several workers of the COOP Economic Group were also rewarded for their professional achievements. The...

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Auchan stores modernised to become more sustainable

In 2021 Auchan started giving five stores an overhaul, making their operation more sustainable by replacing refrigerators with energy-saving ones. The modernisation has focused primarily on the sales area and...

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(HU) Sose volt ilyen egyszerű elkezdeni az online kiszállítást! 

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(HU) Közös karácsonyi készülődés az ALDI-val!

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Extra speed and comfort: Orders can be picked up within just three hours in dm stores!

Since dm was able to react quickly and flexibly to the changing market conditions, the drugstore chain remained successful and customers could benefit from the usual high level of service...

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An open goal situation: New innovation from Sport bar

In August Mondelēz’s Sport bar entered the Napolitaner segment with new product Sport Ziccer. Sport brand manager Krisztina Nagyidai told: Sport Ziccer is available in 36g and 49g formats. Sport...

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Improved digital services

METRO launched its digital services four years ago, with a package that contained a website maker and a table booking system. The pandemic made it clear how many restaurants didn’t...

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(HU) Csúcsra járatják a marketinget az e-kereskedők

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(HU) Készülődés az ünnepekre – portói az ALDI-ban

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Tesco modified the recipes of 300 own brand products to make them healthier

According to Tesco-Global Zrt.’s CEO Zsolt Pálinkás, Tesco is dedicated to helping shoppers live a healthier life. Tesco is modifying the composition of their own brand products or replacing them...

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Sirha Budapest is half full already

International food and HoReCa trade show Sirha Budapest will be waiting for experts from Central and Eastern Europe in the revamped HUNGEXPO Budapest Congress and Exhibition Centre between 22 and...

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Engaged in cross-border online sales in the EU? Keep in mind the following!

Under the so-called geo-blocking regulation, all customers in the EU must be granted access to e-commerce sites and products on the very same terms as customers residing in the member...

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(HU) A GEFCO lesz a Citroën innovatív AMI – 100% Electric modelljének logisztikai partnere

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