PR
Say hello to the PICK brand team: Renewal is our tradition
PICK has been a part of the lives of Hungarians for more than 150 years. Who nurture and develop one of the top Hungarian brands? An 8-member team of brand...
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As a true innovator, Mizo reigns in the dairy market
Bonafarm is one of the biggest food groups in the region. The group’s meat and dairy sector marketing teams think innovatively, as they are positioning brands and products that have...
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Working for the sustainable operation of the whole sector
Our magazine interviewed Dániel Buzási, new country manager of Szentkirályi Magyarország. – How did you end up at Szentkirályi and how long have you been with the company? –...
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METRO Wines of the Year are already available in stores
Every year METRO names a selection of excellent white, red and rosé wines ‘Wine of the Year’, which is exclusively available in METRO stores. For the first time METRO’s international...
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Joining forces for climate neutral fruit juice production
Tetra Pak and RAUCH have a long-standing partnership, working together to ensure that their products and processes are both sustainable and environmentally friendly. In another step towards sustainability, Happy Day...
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BENU: 10 years in Hungary
Our magazine had a conversation with Dr János Zlinszky, CEO of BENU Magyarország Zrt. – the company celebrates its 10th anniversary in the Hungarian market. – BENU is 10 years...
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Summer vibes all year! – Watermelon flavoured energy drink in the HELL STRONG range
HELL ENERGY is one of the world’s fastest developing FMCG brands. The 100% Hungarian brand had been established in 2006, it became the Hungarian market leader by 2010 and today...
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Value and Quality Award programme in 2022 too!
Once again the Value and Quality Award programme is organised, for products and services from the Carpathian Basin. Entries are accepted in 100 themes of 45 main categories until 31...
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Corrugated board: The sustainable solution
Which foods can be packed in cardboard boxes? Is it true that paper packaging has a bigger ecological footprint than plastic? Slovakian company Smurfit Kappa Obaly Štúrovo knows the answer...
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How to motivate your colleagues? Here’s an excellent opportunity to brighten up their day!
Professional employees are worth more than their weight in gold and it has never been more important for companies to retain these workers, as it is today. This is why...
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(HU) PRIMANA Zöldségkrémlevesek – csak az ALDI-ban
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(HU) Még több személyre szabott szolgáltatást kínál a dm
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Reacting to consumer needs – functional foods are in the centre of our innovation work
Cerbona keeps expanding its portfolio with sugar-, gluten- and lactose-free products and foods enriched with protein. A growing number of shoppers wish to buy vegan products, so Cerbona has launched...
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New challanges require new answers
To overcome the current challenges of the retail sector – like growing shortage of labor force, increasing salaries, expectations towards digitalization, uncertainties due to COVID and hectic changes of prices...
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Certified quality
Among Hungarian wholesalers Metro Kereskedelmi Kft. was the first to comply with the requirements of the 2.3 version of the IFS Logistics Standard. Our magazine asked Endre Péter Perendi, METRO’s...
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(HU) Ideje elindítani saját webshopját – 7 emberből 1 vásárol online
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(HU) Van-e jobb módja az ügyfelek elérésének, mint a közösségi média?
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Well-chosen hygiene products provide not only safety, but also take you closer to your sustainability goals
During the pandemic high-level hygiene requirements became part of the lives of both partners and employees. At the same time more and more people are worried about climate change, and...
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Digital customer experience is the key to success
Superior customer experience continues its reign in the daily lives of shoppers and retailers. Everything depends on how customers engage with a brand through all interactions they have on their...
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Hungarian brands are valuable – this is the message of MagyarBrands
The mission of MagyarBrands Programme is to turn the attention of consumers and the market to the most successful brands, the most popular and innovative products and services. ‘The pandemic...
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(HU) Új saját márkás cappuccino az ALDI-ban – itt a KOKÁRDÁS Jegeskávé
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New Head of Communications at PENNY
Eszter Kazatsay will take up penny’s position as Head of Communications in Hungary from 1 February 2022. The specialist has gained experience in a number of areas in recent years,...
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Magazine: Conscious shopping, high quality!
Demand is on the rise for high quality, healthy foods that are free from additives, colours, flavour enhancers and preservatives. GALLIO products perfectly satisfy this consumer need, so they fit...
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Kotányi – innovation and marketing for tasty food
Kotányi was originally established by János Kotányi in Szeged in 1881 and it was Erwin Kotányi who founded Kotányi Hungária Kft. in the early 1990s. The pillars of the company’s...
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SPAR launches supplier system for local producers
SPAR starts a supplier system for local farmers and food companies: small family businesses and sole traders can use the Regional Treasures programme to appear with their products in SPAR...
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(HU) Gyorsan változó trendek, digitalizációs kényszer az idegenforgalomban
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Hungarian Product: Two hundred trademark users!
2021 was a record year for Hungarian Product Nonprofit Kft., as the number of trademark using companies went above 200, the company cooperated with retailers 35 times, organised the Hungarian...
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