News and articles
We can be cheated easily online
If there is a problem with the quality of products purchased online, 89 percent of European consumers ask for compensation or their money back, and only 6 percent do nothing....
Read more
Hungarian bank card holders trust biometric identification more
Research by Visa has found that Hungarian consumers think fingerprint and other biometric authentications are safer and more comfortable than the traditional methods. 90 percent of respondents said fingerprint recognition...
Read more
Fine instead of profit for online shops caught with irregular operations
EY has organised a programme where experts spoke about the regulations Hungarian online shops must comply with. Companies are risking a lot with irregular operations, as the Hungarian Competition Authority...
Read more
Keen player wins one million forints in the Hungarian Product prize game
Ágnes Katona won the main prize, HUF 1 million in the Hungarian Product prize game. She registered to play with more than 300 product codes – purchased mostly in SPAR...
Read more
The age of the customer experience
This year the main topic of the I Love Trade Marketing conference was marketing and in-store innovations. Trade Marketing Club and POPAI Hungary Association organised the conference on 14 February....
Read more
Trademark users team up to develop new products
Éva Molnár, commerce manager of Gyulahús Kft. has reported that they successfully developed an additive-free sausage. Thanks to this another Hungarian Product partner company was able to expand its additive-free...
Read more
Wiesbauer-Dunahús ended 2019 with a sales increase
Sales by Wiesbauer-Dunahús increased by 4 percent and reached HUF 5.1 billion in 2019. Managing director Henry Heumann told that part of the sales growth was the result of increased...
Read more
Hungary’s most famous bear is 90 years old
Medve cheese – the popular product with the classic bear image on the round box packaging – was first made in Hungary in 1930. Pannontej Rt., which is now called...
Read more
Originality matters to 7 from 10 Hungarians
Pilsner Urquell’s Great Originality Test has revealed that 68 percent of Hungarian consumers would choose the original brand instead of a copy. According to the representative survey, the majority of...
Read more
Hell shoots new commercial with Bruce Willis
In early March Hell Energy – one of the world’s most famous energy drink brands and market leader in Hungary – started shooting a new commercial with Bruce Willis in...
Read more
Henkel wants to become climate neutral by 2040
Henkel has published its 29th sustainability report, which reveals that the company had increased the efficiency of its business operations by 56 percent by the end of 2019. For instance,...
Read more
L’Oréal: New general manager for the region
As of 1 March, Brigitte Streller has been appointed general manager of L’Oréal’s operations in the Czech Republic, Hungary and Slovakia. She leaves her position as general manager Adria-Balkan for...
Read more
Heineken Hungária starts anniversary year with poster exhibition
Soproni Brewery is 125 years old this year and the beer company is celebrating with a poster exhibition, titled ‘Let’s pour a better world’. The exhibition started in Sopron on...
Read more
Unilever: Every second manager is a woman
In Unilever’s management 50 percent of executives are now women. The company made the biggest progress in this domain in those business lines where women had been traditionally underrepresented: supply...
Read more
Recyclable tube for vegan toothpaste from Colgate
Colgate launches its first vegan toothpaste in recyclable packaging. The new product is called Smile for Good and its packaging is made of high-density polyethylene (HDPE). As for the toothpaste,...
Read more
Spring pork meat consumption campaign launched
Until August 2020 the Ministry of Agriculture, the Agricultural Marketing Centre, the Livestock and Meat Interprofessional Organisation and Marketing Board and the Hungarian Meat Industry Federation are implementing a campaign...
Read more
Month-level sales in a week: The impact a virus can make on our shopping habits
Data by dunnhumby reveal how the spreading of the coronavirus has changed the market of FMCG products. On the last week of February sales surged in several categories in Tesco...
Read more
Labour law information for hospitality businesses
During the pandemic emergency and for a 30-day period after it ended: 1. employers can modify the work schedule any time, 2. employers can order home office or remote work...
Read more
Hungarian Sommelier Championship
Victoria Evans, the sommelier of Caviar&Bull restaurant in Budapest won the 2020 Hungarian Sommelier Championship in March. The Hungarian Sommelier Association organised the final in Gundel Restaurant, with the participation...
Read more
Music royalty fee payment temporarily suspended
During the nationwide pandemic emergency bars and restaurants that still operate are only allowed shorter opening hours. Showing solidarity to them at the time of crisis, composers, performers and music...
Read more
One third of Hungarian women don’t have money to spend freely
According to the global consumer confidence index of The Conference Board® and Nielsen, in Q4 2019 one third of Hungarian women had no money to spend freely and 25 percent...
Read more
Retail trade is likely to perform the best this year
K&H’s latest SME confidence index reveals that the sales revenue of SMEs is about to grow by 8.3 percent in 2020, while their profit is expected to increase by 5.2...
Read more
GKI’s economic sentiment index hits nadir in February
In February the GKI economic sentiment index stayed at the January level, so it was at its lowest point in the last 40 months. Business expectations worsened a little, while...
Read more
More wine sold
NAIK AKI PÁIR data reveal that the production price of raw milk was HUF 107.84/kg in Hungary in February 2020. Raw milk’s export price was HUF 110.45/kg in the 2nd...
Read more
(HU) Minimalizálható a munkaerőhiány problémája
Sorry, this entry is only available in HU....
Read moreThe call of OKSZ for the safe shopping of the families
On 11 March, 2020, the Government announced the declaration of an emergency. The member companies of the National Trade Association (OKSZ) (ALDI, AUCHAN, LIDL, METRO, PENNY MARKET, SPAR, TESCO) continuously...
Read more
The Soproni Brewery is 125 years old and faces a bright future
The Soproni Brewery is 125 years old. Continuous renewal and innovation is an integral part of the history of the Soproni Brewery – this is the message of the poster...
Read more
Hungarian companies must open up to alternative forms of employment as soon as possible
Less than 4 percent of employees in Hungary can work from home. Moreover, across Europe, there are fewer people working part-time in our country. The proportion of self-employed workers and...
Read more
Fight for what you believe in! – Coca-Cola messages on its new posters
Coca-Cola posters throughout the capital draw attention to the importance of freedom, equality, and values. From the beginning of 2020, 50 posters will be posted per month for a year...
Read more