News and articles
Children’s day: parents spend 5-7 thousand HUF on toys
Hungarian families typically spend HUF 5,000-7,000 on children’s birthday gifts based on recent research by REGIO JÁTÉK. The shopping frenzy starts 1-2 weeks before the holiday, when parents spend on...
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Cappy’s drink selection and packaging are renewed
Cappy, the ready-to-drink fruit juice brand, has introduced new flavors, improved recipes and renewed packaging. The brand will undergo a complete global renewal in 2023. Cappy’s mission is to fill...
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A new family-run SPAR store opened in Budapest, on Fehérvári út
Thanks to the convenient shopping option and the SPAR to Go unit, the domestic chain also offers hot meals, sandwiches, and desserts to its customers in its Fehérvári út. store...
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How does the recycling of aluminum cans contribute to the sustainable food industry?
Fortunately, more and more food and retail companies are striving for more sustainable operations, production, environmentally friendly production and the use of packaging. Aluminum as a raw material and its...
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Ice tea is a hot topic!
2022 brought new challenges for the ice category, as the war that started in February triggered negative economic trends. Then from 1 July ice tea producers also had to face...
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Skincare is at the top of the list!
This article is available for reading in Trade magazin 2023/5 Mariann Karsai, brand manager of Henkel Magyarország Kft.: “NielsenIQ data reveal that in comparison with 2021, value sales elevated by...
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This is what happens when robots take our jobs
Republic Group pulled the lid off the results of its robot experiment at its first advertising party of the year. In the past month, the agency has been dealing with...
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Agrometeorology: favorable conditions for plant development
The early summer weather interspersed with showers not only creates favorable conditions for the development of plants, but also for the proliferation of weeds and pathogens – wrote the National...
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There are huge opportunities in the food industry
The government sees huge opportunities in the food industry, it is no coincidence that it has increased the resources for the development of the sector from the previous 468 billion...
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Jumbo ends partnership with quick commerce company Getir
Jumbo is ending its partnership with Getir, the quick commerce company that acquired Gorillas at the end of last year. The supermarket chain wants to focus on its own channels....
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Aldi To Invest €7.2m In Six More Energy-Efficient Stores This Year
Aldi Ireland has announced that it will invest €7.2 million in upgrading six of its stores throughout the country in 2023. Alongside the recently opened and renovated Athy store, Bandon,...
Read moreTyson Foods Completes Acquisition of Williams Sausage Company
Tyson Foods has announced it has completed the acquisition of Williams Sausage Company, located in Tennessee. Williams Sausage Company employs approximately 500 team members and produces fresh and fully cooked...
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Microgreen producers were checked in the Supermint program
The experts of the National Food Chain Safety Office (Nébih) examined microgreens in the latest test of the Süpermenta program. The microgreens of peas and radishes were collected from 11...
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Péter Noszek is the Manager of the Year
Péter Noszek, managing director of Nestlé Hungária, was presented with the award by István Kapitány, president of the Managers’ Association and Shell’s global executive vice president. What was said about...
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Price stop: potatoes are not currently available, but consumer protection checks are
On May 19, representatives of the Government provided information that consumer protection had conducted another price-fixing raid. According to their announcement, consumer protection is deploying all its resources to take...
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The new Complaints Act places serious burdens on companies – they should start preparing immediately
The Parliament adopted the bill on complaints, reports of public interest, and rules related to the reporting of abuses. Companies with more than two hundred and fifty employees must start...
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What do Hungarians look for in the summer months? – this is how the Hungarian-owned supermarket chain sees it
In the summer, customer habits also change, as completely different products come to the fore with the arrival of warm weather. During the summer months, products that make leisure activities...
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Half of the companies are in a worse financial position than a year ago, mostly due to inflation
Despite high inflation, Hungarian businesses are in the European middle ground in terms of economic downturn. The majority of domestic companies are in a worse financial position than a year...
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The awareness-raising campaign of Lidl Hungary, Healthy at the school desk, has ended successfully
In the framework of the competition announced for elementary school classes, more than 130 projects were received from 71 schools across the country. The purpose of the tender announced with...
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PENNY gives its customers a 30 percent discount instead of 10!
PENNY gives much more than 10 percent! In addition to nearly 1,000 discounted items per month, starting June 1, 20 products will be offered with a discount of up to...
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K&H: SMEs still rely on EU funds
The uncertainty surrounding the EU tenders only slightly dampened the confidence of the companies, almost half of them still consider it realistic that they can get such a source. Among...
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The Digital Trade Association is launching a mentoring program for Hungarian e-retailers who want to conquer international markets
The Digital Trade Association helps mature Hungarian e-commerce companies planning international expansion with a unique professional program tailored to companies worth more than one hundred thousand euros. The goal of...
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This summer’s hottest drink is here, champagne on ice!
Törley Champagne Winery will debut this summer with a trendy alcoholic refreshment. The company, which celebrated its 140th anniversary last year, is the first in Hungary to present a champagne...
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Let’s fill it together! – It is the message in Soproni’s new campaign film
In Soproni’s latest commercial, the joy of spending time together and the relaxed atmosphere of social events captivates the audience. The brand’s message is simple and significant: “Let’s spend it...
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The packaging of Borsodi Friss 0.0% alcohol-free beers has been renewed
This spring, not only nature, but also the packaging of the alcohol-free Borsodi Friss 0.0% will be renewed, moreover, it lends a light summer atmosphere to two stops in Budapest,...
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ALDI introduces a new, unified milk brand: MILFINA has become MILSANI
In the future, ALDI customers will encounter significant changes in the store’s dairy product coolers. Like the other member companies of the ALDI SÜD group, the company will distribute its...
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This year’s first real domestic fruit is here
The strawberry is the first real domestic fruit of the year, which is extremely popular among consumers due to its sweet taste and excellent nutritional value from a physiological point...
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Florin became the Factory of the Year
The Szeged-based manufacturer of cosmetics and household chemical products, Florin Zrt., finished first in both categories of this year’s finals of the Factory of the Year project competition. With the...
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About 10,000 students have already participated in the SMASHED educational program aimed at curbing alcohol consumption among young people
Diageo, the world’s leading producer and distributor of alcoholic beverages, in cooperation with the Momentán Társulat launched the SMASHED program for primary and secondary school students in Hungary in 2019,...
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Shorter delivery time slots from online shops
According to the experts of international smart logistics company DODO, online shops are beginning to offer shorter time slots for home delivery, and it will be decisive in the market...
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