Sephora to exit Korea this spring
The beauty retailer will wind down its online, mobile app and store operations in the country beginning May 6.
Sephora is exiting Korea, according to the retailer’s website for the region. The beauty retailer will begin phasing out its online, mobile app and store operations starting May 6, which will also be the last day customers can place an online order, per a translation of an FAQ about the closure.
Loyalty members will lose any unused points and have their information deleted at that time as well. Sephora’s customer service team in Korea will continue operating until mid-August for returns and refunds. The Sephora Korea site lists five stores in the country. An about page on Sephora’s Singapore website boasts “an expanding base of over 200 stores” in the Asia Pacific region, which also includes China, Australia, Thailand and other countries.
The news comes as Sephora’s U.S. rival Ulta recently announced an expansion into Mexico, planned for 2025. Competition between the two has heated up over the past few years as both retailers pursue large-scale shop-in-shop partnerships — Sephora with department store Kohl’s and Ulta with mass merchant Target.
Retail Dive
Related news
Foodpanda automates ‘dark stores’ in Singapore to speed up deliveries
Its 24/7 warehouses ensure round-the-clock fulfilment. Foodpanda is automating its…
Read more >Social media replaces search engines as key shopping, discovery tool
Platforms like TikTok and Douyin are growing rapidly. Nearly half…
Read more >Hungarian specialties in Singapore
One of Asia’s most important international professional exhibitions, Food and…
Read more >Related news
A third of the population is still looking for ways to eat healthier, and only one in four Hungarians eats consciously
Nutrition is not only the foundation of proper bodily functions,…
Read more >A year of responses: this is how poultry industry players responded to the challenges in 2024
The year 2024 was a turning point for the domestic…
Read more >This is how we can protect ourselves against inflation: these are now the cheapest products in stores
While we can still find products on store shelves that…
Read more >