News and articles
Metro in Gyali ut modernised as well
Date: 2007-09-24 08:00:00
Metro Cash & Carry Hungary opened its new, modernised store in Gyali ut on 6. September. Three Metro stores have been modernised so far this year and by the end...
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Get your cards!
Date: 2007-09-24 08:00:00
The MasterCard Europe campaign has played a part in increasing the number of businesses where cards are accepted by 36 per cent last year. The number of credit cards also...
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Private labels on the offensive
Date: 2007-09-24 08:00:00
Retail sales of praline show dynamic growth. Sales have expanded by 10 per cent in the July 2006 – June 2007 period, exceeding HUF 15 billion, according to the Retail...
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Continuing argument over environmental charge
Date: 2007-09-24 08:00:00
Packaging has been subject to an environmental charge for ten years, but the amendment of relevant legislation in 2005 stirred up a heated argument. According to earlier legislation, the environmental...
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From store to store in Shanghai (part 2.) – Lotus flower
Date: 2007-09-24 08:00:00
We have visited Shanghai to attend the CIES conference which gave us an opportunity to take a look at retail trade in China. Lianhua (Lotus flower) is a 703 square...
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Piroska Vegyes
Date: 2007-09-24 08:00:00
The fruit content of the nectar is 50% and it is free of preservatives and dyes. It is rich in fibre and contains added vitamin C....
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Global toothpaste brand in a village
Date: 2007-09-24 08:00:00
Glen Murphy (42) director of the Chinese Nielsen subsidiary told us about the market research work they do to survey this 1,3 billion strong market. They have 600 full time...
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Lekkerland online as well
Date: 2007-09-24 08:00:00
Lekkerland began operating its online sales system jointly with Online Eurest Étteremüzemeltető in June. 1500 food and non-food items can be ordered using the online system....
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Omni consumers coming?
Date: 2007-09-24 08:00:00
According to a recent survey conducted by IBMin the US and the UK, a new type of consumer is emerging. “Omni consumers” are quite immune to traditional advertising, as they...
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Weakening „B” brands among pralines
Date: 2007-09-24 08:00:00
Preparations are on the way for the long praline season, which will reach its peak around Christmas. Private labels hold stronger positions than ever before, but premium products are also...
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Creativity in a bottle
Date: 2007-09-24 08:00:00
Being practical is not all that matters in packaging of soft drinks, as a boldly innovative bottle can boost the image of a brand remarkably. Coca-Cola Magyarország introduced the aluminium...
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Aggressive expansion to counter international giants
Date: 2007-09-24 08:00:00
According to Liang Wei, CEO of Lianhua Supermarket Holding, they are planning to open 1,200 new, modern stores. Their main competitors in the struggle for dominance in the Chinese retail...
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Tibi – Macskafogó
Date: 2007-09-24 08:00:00
Consumers are able to win many macskafogó gifts with special promotional Tibi chocolate products instantly or after collecting and returning the wrappings....
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CIES SUPPLY CHAIN CONFERENCE 2007
Date: 2007-09-24 08:00:00
Tomorrow’s Supply Chain: Efficient, Transparent, Sustainable 11 & 12 October 2007 – Prague, Czech Republic, www.ciessupplychain.com The CIES Supply Chain Conference 2007 is /the/ meeting place for Supply Chain &...
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Hungrana producing bio ethanol
Date: 2007-09-24 08:00:00
One of the leading Hungarian manufacturers of food ingredients, Hungrana Kft., has begun production of E-85 bio ethanol. They will soon be able to process 3,000 tons of maize daily,...
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New horizons for STI Petõfi Nyomda
Date: 2007-09-24 08:00:00
Petőfi Nyomda has been operating as part of the German STI group since 1. June 2007. Both companies supply high quality packaging material for international brands. STI is an expert...
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Knoppers for joggers
Date: 2007-09-24 08:00:00
The slogan “quality nutrition + exercise = active life” will be used to promote Knoppers wafers, a Storck product among joggers taking part in the races of the autumn season....
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What a moment can do…
Date: 2007-09-24 08:00:00
… Namely the moment when we make up our minds to buy Ariel or Pepsi washing powder, or to buy that nice little shirt for our kid who already has...
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Bored professional or enthusiastic amateur?
Date: 2007-09-24 08:00:00
At the June meeting of Trade Marketing Klub, I heard the remark that “I would rather work with an enthusiastic amateur than a bored professional” from one of our colleagues....
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Bio ethanol in Tesco petrol station
Date: 2007-09-24 08:00:00
Tesco-Global Zrt. has opened its first petrol station selling bio ethanol E-85 in Tesco Megapark, located in Pesterzsébet. The price of the new fuel is HUF 215/litre. It contains 85...
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Official recognition for high quality Hungarian products
Date: 2007-09-24 08:00:00
Awards of the Hungarian Product Grand Prix were handed over on 5. September in the Parliament building. 22 products received the Grand Prix, while another 36 received a certificate of...
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European Milka tour
Date: 2007-09-24 08:00:00
The Milka Alpine Experience Tour of 16 countries came to Hungary between 18-26 August, visiting 5 cities and introducing the world of Milka....
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New management for Mood Media
Date: 2007-09-24 08:00:00
Former CEO Jean-Marie Noizet became president of a Mood Media in June 2007, while Jonathan Patrick, formerly of MTV Networks International became the new CEO. The company is present in...
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Tesco presenting Tesco Színes
Date: 2007-09-24 08:00:00
Tesco has presented its Tesco Színes private label products at a press conference. Some of these have been developed specially for the Hungarian market, some have only been available in...
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Disney Advent calendar
Date: 2007-09-24 08:00:00
We have compiled a gift package composed of an Advent calendar with popular Disney characters and jugs....
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Campaign for red meat
Date: 2007-09-24 08:00:00
Makáry Stúdió is the winner of the tender published for finding an agency to create a campaign for promoting red meats. Th tender was published by the Agricultural Marketing Centre...
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Adverticum AdServer modernised
Date: 2007-09-24 08:00:00
The online advertising system of Adverticum Zrt. was modernised in August. The main new feature of Adverticum AdServer NG is that independent applications can now be connected to the core...
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From grandma’s best to Mexican cuisine
Date: 2007-09-24 08:00:00
The food industry has responded to our accelerated lifestyle with plenty of innovation. The assortment of instant food has expanded significantly. Instant food is a very comprehensive category. It includes...
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Commercial vehicles with extras
Date: 2007-09-24 08:00:00
Only 40 per cent of Hungarian forwarding businesses use vehicles which are not older than six years, while 30 per cent use vehicles which are older than nine years. If...
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