News and articles
Hungarian Wine Marketing to get sources
Date: 2009-12-04 00:03:55
Hungarian Wine Marketing Nonprofit Ltd. can get sources for its necessary operation, within a few days. The company was in troubhle, becasue the public tender that was necessary to maintain...
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Winery at the Corvinus University
Date: 2009-12-04 00:02:11
The Corvinus University of Budapest (BCE) will create a Vine and Winery Institute, in order to further increase the traditionally good quality of the domestic wine education and research, from...
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Szentkirályi big drop package: “Gimme a five”!
Date: 2009-12-04 00:01:57
The Szentkirályi Mineral Water Ltd. will surprise the consumers in preparation for the Christmas season, with its latest development, the 5-liter packages of mineral water. The drop-shaped bottle is the...
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Borsodi: individual coded SMS promotion
Date: 2009-12-04 00:01:05
As part of the year-end sales rush SMS code game takes place from 1st to 31st of December. Mobilpont working on the promotion with McCann for the first time. The...
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Weekend clothes Christmas Fair in the Tesco
Date: 2009-12-04 00:00:49
On Bronze weekend, from 4th to 6th of December actions will be held in all Tesco hypermarkets for all clothing, including footwear and supplements, with a 30 percent discount offer....
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Fanta: Grab a taste of Friday!
Date: 2009-12-04 00:00:21
Next year, the soft drink's newest global advertising campaign will be launched. Fanta tries to transfer Friday's freedom message to the brand, with the ”Grab a taste of Friday” message....
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Decreasing alcohol consumption in Russia
Date: 2009-12-04 00:00:15
This year, in the January-September period, Russian alcohol sales decreased by 15 percent in volume, compared to the same period of the last year. Vodka consumption has decreased by 15-16...
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Róbert Emmer at Senoble
Date: 2009-12-03 08:00:00
Róbert Emmer was appointed commercial director of Senoble Hungária Kft. in September. Previously he was domestic sales manager of Saga Foods for 9 years. He will be responsible for managing...
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Kambly celebrates its 100th birthday in Hungary
Date: 2009-12-03 08:00:00
LifeBrands Kft. is introducing the Kambly biscuit family, market leader in Switzerland, in January 2010. Three generations of family expertise, state of the art technology and 1st-class Swiss ingredients guarantee...
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We remain loyal to fruit juices
Date: 2009-12-03 08:00:00
The fruit juice market keeps shrinking, with the exception of 100% fruit juice’s volume sales, the segment’s market share improved by 2 percentage points in the first eight months of...
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Price/value ratio and the brand value of products and retail chains put in the limelight
Date: 2009-12-03 08:00:00
According to David Calhoun, Nielsen’s president/CEO consumers are getting used to changes caused by the crisis. They worry less and try to accommodate to the new situation. Spending habits changed...
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Silan Perfume Essence öblítők – A luxus új illata
Date: 2009-12-03 08:00:00
New Silan Perfume Essence premium softeners are available in three exclusive long-lasting scents, all of them designed by leading perfume makers....
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Fifth stop of the Balkan Express
Date: 2009-12-03 08:00:00
On 11-14 November, Agricultural Marketing Centre organised its 5th appearance in South East Europe, namely in Sofia. AMC participated in Interfood, the country’s biggest food event that comprises 6 trade...
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Rio Mare has new distributor
Date: 2009-12-03 08:00:00
From 1 January 2010, Italian brand RIO MARE will be exclusively distributed by Infood 2000 Kft. of Győr. In cooperation with brand owner Bolton Alimentari, they are going to reintroduce...
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Wine parade according to retail channel at Prowein
Date: 2009-12-03 08:00:00
3,100 exhibitors from 45 countries, together with 35,000 visitors are forecasted to be present at ProWein in Düsseldorf, on 21-23 March 2010. Since food retail units offer a wine selection...
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The first E-Mail Marketing Report was prepared
Date: 2009-12-03 08:00:00
90 percent of active Internet users read approved commercial e-mail messages with an interesting subject, but an informal addressing is not always an advantage – reveals the E-Mail Marketing Report...
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Raffaello T14 Csillag
Date: 2009-12-03 08:00:00
The exclusive look is guaranteed by the eye-catching, Christmas-spirit evoking gift box packaging....
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New qualitative director at GfK
Date: 2009-12-03 08:00:00
From 15 October, György Becker is the new qualitative director of market research company GfK Hungária. Prior to joining GfK, the 54-year old psychologist worked for TNS Hungary as qualitative...
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Hungarian exhibitors at the world’s biggest confectionery fair in Cologne
Date: 2009-12-03 08:00:00
Four Hungarian producers, Bonbonetti, Felföldi Kft., McScotland Kft. and Vida Kft will take part in the next International Confectionery Fair, the ISM. The event, held on 31 January-3 February 2010,...
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Among the last in Europe
Date: 2009-12-03 08:00:00
According to a quick estimate by Eurostat, in August 2009, the volume of retail turnover kept falling, by 1.8 percent in the EU-27 and by 2.6 percent in the eurozone,...
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New CEO at Kékkúti Ásványvíz Zrt.
Date: 2009-12-03 08:00:00
From 1 September 2009, Henrik Gotterbarm is the new CEO of the market leading mineral water company. He has been working for mother company Nestlé Waters for 15 years, prior...
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Warning! Traffic diverted! Business Days 2009 (Part 2)
Date: 2009-12-03 08:00:00
On the morning of the second day at the Business Days conference of Lánchíd Klub and Trade magazine, held on 30 September-2 October in Tapolca, we examined how the crisis...
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Solutions of the future in Düsseldorf
Date: 2009-12-03 08:00:00
More than 200 exhibitors will participate in Düsseldorfs information technology fair EuroCIS, on 2-4 March 2010. The most important topics will be effective cash register solutions, payment systems, supply chain...
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Hungary increased prices the most
Date: 2009-12-03 08:00:00
In August 2009, consumer prices in the EU-27 were 0.6 percent higher than in August 2008, according to harmonised data. The biggest price increase was in Hungary with 5 percent,...
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The recipe of a rejuvenating treatment from Házi Arany
Date: 2009-12-03 08:00:00
Gábor Heltai, the director of Házi Piros Paprika Kft. and their agency, Czino Trade Solutions decided to blend a few classic ATL tools with on-line marketing and in-store tools in...
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New recognition: Hungarian Agricultural Economics Quality Prize
Date: 2009-12-03 08:00:00
Soon a new trademark will appear on the packaging of a few food products: the Hungarian Agricultural Economics Quality Prize honours companies’ efforts to meet quality requirements, thereby setting them...
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Sales approach an annual HUF 27 billion
Date: 2009-12-03 08:00:00
Demand for wiener is steady: 27,000 tons were sold in September 2008-August 2009, just like a year earlier, according to the Nielsen Retail Index. Wiener sales grew above the meat...
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Nails grow fast at Beauty International
Date: 2009-12-03 08:00:00
New possibilities in beauty and skin care are in the limelight of cosmetics trade fair Beauty International, held in Düsseldorf on 26-28 March 2010. 1,200 companies and brands are expected...
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