News and articles
Prices are not the weapons used in the fight for consumers in the grill market
Date: 2009-05-27 08:00:00
Apart from the general decline in consumption and the colder summer, the expanding selection of marinades and grill brines pose a further threat to the market of grill products. On...
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Chance or risk?
Date: 2009-05-27 08:00:00
On 12. May, a conference was held by manufacturers of dairy products under the title “Chance or risk?” to discuss possible answers to the problems presented by the economic crisis....
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Change in VAT to have little effect on inflation
Date: 2009-05-27 08:00:00
According to a study by KOPINT-TÁRKI Konjunktúra Kutató Zrt. and Agrár Európa Tanácsadó Kft., food inflation is expected to be significantly lower in 2009 than a year ago owing to...
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(HU) Flora
Date: 2009-05-27 08:00:00
„Love your heart throughout your life because this is what drives you” – we want to encourage and inspire consumers to pay attention to cardiac health and also to adopt...
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Five candles
Date: 2009-05-27 08:00:00
Following the disappearance of borders five years ago, the flood of imported food came as a shock to the local food industry. Today, imported products account for nearly 30 percent...
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Record revenues for Ringier-group
Date: 2009-05-27 08:00:00
The Ringier group produced 5.3 percent growth in 2008, with revenues totalling CHF 1,536 million. Digital media accounting for 8.5 percent of total revenues achieved especially dynamic growth. Ringier Magyarország...
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Market expanding in terms of both value and quantity
Date: 2009-05-27 08:00:00
Annual sales of spices, red paprika and flavourings exceeded HUF 18 billion in the April 2008-March 2009 period. Growth was 11 percent in terms of value and 2 percent in...
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Foresighted companies invest in development even in times of crisis
Date: 2009-05-27 08:00:00
It is quite surprising to see that SME-s have reduced their spending on material handling equipment less substantially than large enterprises. Regarding spending on warehousing software, the situation has not...
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More shoppers from the 50-65 age group in modern chains
Date: 2009-05-27 08:00:00
According to the Nielsen ShopperTrends survey, an increasing proportion of 50-65 year olds visit modern stores, while the loyalty of this group towards traditional stores has diminished. While in 2007,...
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Győri Édes keksz
Date: 2009-05-27 08:00:00
It is made for the first time in Hungary, from 100 percent natural ingredients, without artificial additives, so that families can enjoy the well known sweet flavours. New brand value...
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Stores opening
Date: 2009-05-27 08:00:00
Tesco, Tököl Open: 25 March Chain: Tesco Store space: 1000 m2 SKU: 20 000 Spar, Balassagyarmat Open: 30 April Chain: Spar Store space: 688* m2 SKU: 6000 Spar, Érd Open:...
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New sales director for POS Media
Date: 2009-05-27 08:00:00
Nikolett Neff, former in-store sales manager was appointed sales director of POS Media Hungary in March. She has been working for POS media since June 2004. Her tasks will include...
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Green spices bringing diversity into Hungarian cuisine
Date: 2009-05-27 08:00:00
Diversity in the use of spices is growing but this does not mean the end of red paprika. In fact it is still producing growth in spite of a substantial...
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Magyar Posta Logisztika expanding its portfolio
Date: 2009-05-27 08:00:00
Magyar Posta Logisztika (MPL) has been the leader in the Hungarian domestic CEP market for years, with a market share of nearly 30 percent in 2008. According to László Bereczki,...
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One eye laughing, the other eye weeping
Date: 2009-05-27 08:00:00
According to experts from PriceWaterhouseCoopers Kft, some players in the FMCG sector might be able to reclaim VAT, while the burden on enterprises employing several hundred people could be reduced...
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Pawing Man, Crying Man and the rest
Date: 2009-05-27 08:00:00
The digital campaign conducted by Heineken to promote responsible alcohol consumption under the title “Know the signs” in 2008 was a success. Five archeotypes representing the most typical forms of...
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Regional differences in growth
Date: 2009-05-27 08:00:00
Rates of growth for sales of leading food categories in the April 2008-March 2009 period. Notes: 1. Sales of the 90 categories monitored by Nielsen showed average growth of 6...
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(HU) Több fűszerkeveréket vásárolnak
Date: 2009-05-27 08:00:00
Sorry, this entry is only available in HU....
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Let’s start again!
Date: 2009-05-27 08:00:00
As a drastic reduction has occurred in sources of financing available for companies since last autumn, a number of financing products subsidies by the government have been introduced to bring...
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Ideal co-operation between manufactures and agencies V. – You don’t have to believe everything (part 2.)
Date: 2009-05-27 08:00:00
This time, we are going to discuss certain aspects of merchandising activities in some detail, like equipment, supervision, remuneration. As we cannot expect merchandisers to send us an SMS at...
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Awards for last year’s best promotions
Date: 2009-05-27 08:00:00
So far, no answer existed to the question of what was or what is going to be the best promotional campaign of the year in the FMCG sector. This is...
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BAT Hungary turning green
Date: 2009-05-27 08:00:00
The efforts made by British American Tobacco Hungary in this year’s Green Office Competition were recognised by the “best work environment” title awarded by KÖVET Egyesület. The objective of this...
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Hungarian salami under the protection of Brussels
Date: 2009-05-27 08:00:00
Budapest winter salami marketed under the Herz brand name in Hungary was granted protection by the competent EU commission in April. This decision has already generated new sales for the...
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Concentration decreasing in sales of ice tea
Date: 2009-05-27 08:00:00
Retail sales of ice tea were up by 3 percent in the April 2008-March 2009 period, exceeding HUF 14 billion, while sales in terms of quantity were down by 4...
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As offered by Budapest Bank
Date: 2009-05-27 08:00:00
We have asked Budapest Bank whether they see any interest by companies from the FMCG sector in government subsidised financing. UMFORG financing is only available to manufacturing enterprises and even...
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Apenta Limonádé No.1
Date: 2009-05-27 08:00:00
The deservedly popular Apenta Limonádé is to get a face lift....
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Bronze Pöttyös Warehouse Raktár (FrieslandCampina) – No need for luck, IT ALL DEPENDS ON YOU!
Date: 2009-05-27 08:00:00
In the dynamic campaign conducted by Pöttyös Túró Rudi in the spring of 2008, the Pöttyös packaging turned into a currency buying over 80 kinds of crazy gifts supplied by...
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Pál Dárdai and Arany Ászok supporting amateur football
Date: 2009-05-27 08:00:00
The 100th sponsorship package has been handed over by Arany Ászok Fociklub to Budapest Micro Club in the presence of Pál Dárdai, the popular midfielder of Hertha BSC. Nearly 1...
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Stainless donations this year as well
Date: 2009-05-27 08:00:00
Magyar Máltai Szeretetszolgálat and Vanish are to continue their campaingn to collect clothing this year as well. 8 tonnes of clothing was collected last year and cleaned in a laundry...
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